For years TV has been the go to platform for entertainment and educational content; capturing the attention of the majority of any geographic audience. For this reason, TV has been seen for a very long time as one of the most effective and trusted ad mediums. However, this has changed drastically since the advent of online video. Viewership is moving in high rates away from television and onto the internet. Teens and Millennials are spending 43%-45+% less time each week watching live TV than 5 years ago. In 2017 alone 22.2 million viewers ages 18 and older have cut the cord. A figure up 33.2% over 2016.
This means television ads are losing local audiences while the cost of TV spots remains the same. Advertisers are reaching less and paying more for ads. TV is expensive, and online video has better defined audience targeting capabilities at a much smaller price tag. Who wouldn’t want that?
Still not convinced? Take a look at this infographic.
To learn more about how we can assist you in meeting your advertising objectives by utilizing online video, contact us today.
INDUSTRY INSIGHTS
Blog Posts
Only 11% of Emails are Optimized for Mobile
Content & Creative
You’re connecting with your customers. But are you sending them communications they can open on the device in their hand? If not, you are dramatically…
6 Reasons to Consider a Rebrand
Content & Creative
Do you have a mantra? Do you stand for something? Do you have a shared mission? That should be evident visually to those that encounter…
When was the last time you said “desktop?”
Content & Creative
60% of the time we are online, it’s on a mobile device. If your digital presence isn’t optimized for a smartphone, you’re not only behind,…
Generating Creative Assets to Support In-Store Promotions
Content & Creative
Conceiving your next event idea may come easily, with staff brainstorming during a quiet moment in the store. But the execution is a different story.…
Ad Choices
