Moving Metal and Gaining Share

You have two choices:

Grow the Market, Or Grab Share

You’re fighting for market share with every unit sold. And you aren’t just fighting your neighboring dealerships, you are fighting for attention from consumers for your brands. We know how to navigate that eco-system with some of the best marketing tools in the industry, powered by proprietary business intelligence platforms and world-class data segmentation.

Stellar Data, Real Results

Let us show you your own data. We go deeper than Polk, refining by brand, model, and geography, and together we can decide what share to grab, or where to grow the market. With more information comes better decisions. We got you.

In an Up-Market

our clients outperform the average by as much as 25%.

In Down-Markets

Our clients are 48% less affected than their competition.

Why?

We understand your business better than other partners.

Our data extends to our Readers: We know what they drive.

We can tell you the age of their car, when they bought it, and can help you get in their heads. We know our readers, and you can, too.

READ A SUCCESS STORY HERE:

11 Million People are Shopping on their Smartphone while On A Dealer Lot

11 Million. That’s a huge number. Are you positioning yourself to be the answer to the questions posed in those searches? Are you generating awareness, interest, and conversions through your website, and using your CRM data intelligently?

MICHIGAN BUICK DEALER CASE STUDY

HONDA DEALER GROWS 55%

Our Expertise

Dynamic Search Campaign Doubles VDP Views

Our dealer saw immediate results. In the first week of the campaign, the jump in site traffic and in particular to the VDPs was clear. As anticipated, the time on site, bounce rate and page counts per visit was reduced. Why? Because the users were immediately directed to the exact VDP relevant to their search ... Read More

How a Pandemic Changes Your Cost of Goods

When The World Bank writes of the global economic shockwave that is the Q2 and Q3, 2020, they are quick to describe that energy and…

MLive Journalists Win Emmy® Awards for “How We Got Here”

“We are used to doing substantive reporting and writing, but translating this into longer-form, informative and entertaining video storytelling was a challenge. I knew we…