Moving Metal and Gaining Share

You have two choices:

Grow the Market, Or Grab Share

You’re fighting for market share with every unit sold. And you aren’t just fighting your neighboring dealerships, you are fighting for attention from consumers for your brands. We know how to navigate that eco-system with some of the best marketing tools in the industry, powered by proprietary business intelligence platforms and world-class data segmentation.

Stellar Data, Real Results

Let us show you your own data. We go deeper than Polk, refining by brand, model, and geography, and together we can decide what share to grab, or where to grow the market. With more information comes better decisions. We got you.

In an Up-Market

our clients outperform the average by as much as 25%.

In Down-Markets

Our clients are 48% less affected than their competition.

Why?

We understand your business better than other partners.

Our data extends to our Readers: We know what they drive.

We can tell you the age of their car, when they bought it, and can help you get in their heads. We know our readers, and you can, too.

READ A SUCCESS STORY HERE:

11 Million People are Shopping on their Smartphone while On A Dealer Lot

11 Million. That’s a huge number. Are you positioning yourself to be the answer to the questions posed in those searches? Are you generating awareness, interest, and conversions through your website, and using your CRM data intelligently?

MICHIGAN BUICK DEALER CASE STUDY

HONDA DEALER GROWS 55%

Our Expertise

Dynamic Search Campaign Doubles VDP Views

Our dealer saw immediate results. In the first week of the campaign, the jump in site traffic and in particular to the VDPs was clear. As anticipated, the time on site, bounce rate and page counts per visit was reduced. Why? Because the users were immediately directed to the exact VDP relevant to their search ... Read More

You can’t spell personalization without persona

In marketing, we hear a lot about personas and using them for targeting. Personas provide a way to view a group based on a collection…

Google Analytics 4: What You Need to Know

Debuting in the fall of 2012, the current version of Google Analytics, known as Universal Analytics (UA) has been the standard bearer of website data…

Match Expectations of Gen Z In Higher Ed

There is an urgent need to reinvest to make the academic experience of the younger generation flawless. But it’s not just about convenience. It’s also…

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