Digital Display Marketing
Or As MLive Calls it,
Advertising
If your audience isn’t seeing you in their natural internet travels, you are doing your brand a disservice. Our audience is your audience, and we can reach them in print, on our news and information sites and on other sites they visit. Most important, we’re serving advertising in-line with our storytelling. This delivers seamless integration between our content and your messaging, and it’s highly viewable.
ha·lo ef·fect: the tendency for an impression created in one area to influence opinion in another area.
Ads on premium news publishers like MLive.com benefit from the inherent trust we’ve generated with our readers which translates to your business via a brand safe environment.
Mobile First
Advertising with handheld devices in mind
Audience Targeting
Using technology to Find your Ideal Audience
Analysis and Adjustment
Optimizing Campaigns in Real-Time
We target audiences using billions of points of data.
MLive Media Group specializes in digital strategy and execution. Using insights forged from first- and third-party data, we craft campaigns that provide a road map to the intended result.
OUR EXPERTISE
Real World Examples
Enter-To-Win Offers Valuable Lead Generation Opportunity
The sweepstakes opened on November 19. On December 3, an approximate 120,000 emails were sent to those that have opted into MLive communications. Between these…
Building a Brand with an Omni-Channel Content Strategy
Michigan’s Best and ThisIsMIBest.com host foodies, travel lovers, tech fans and anyone curious about life in Michigan. Learn how this Michigan lifestyle brand grew from…
Master’s Program Achieves 70% Enrollment Rate
This campaign moved 57% of candidates that started the application sequence online to complete it. Of those, 92% were admitted and 70% enrolled. All this…
Industry insights
Blog Posts
Fudge Proves Desirable to Entrants; Earns Big Rewards for Murdick’s of Mackinac Island
Digital Display Advertising
The sweepstakes opened on December 6. In less than a week’s time, on December 13, some 3,761 individuals entered to win five slices of Murdick’s…
Generating Creative Assets to Support In-Store Promotions
Digital Display Advertising
Conceiving your next event idea may come easily, with staff brainstorming during a quiet moment in the store. But the execution is a different story.…
Crafting Creative Around KPIs
Digital Display Advertising
The goal of any successful campaign should be to make each viewer the hero of their own journey. An advertisement is merely a guide along…
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This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.
Digital ads have many different placements, sizes and settings. We want to be sure you or your vendor has the right information for your campaign.
Ad Choices