Digital Display Marketing

Or As MLive Calls it,
Advertising

If your audience isn’t seeing you in their natural internet travels, you are doing your brand a disservice. Our audience is your audience, and we can reach them in print, on our news and information sites and on other sites they visit. Most important, we’re serving advertising in-line with our storytelling. This delivers seamless integration between our content and your messaging, and it’s highly viewable.

ha·lo ef·fect: the tendency for an impression created in one area to influence opinion in another area.

Ads on premium news publishers like MLive.com benefit from the inherent trust we’ve generated with our readers which translates to your business via a brand safe environment.

Mobile First

Advertising with handheld devices in mind

Audience Targeting

Using technology to Find your Ideal Audience

Analysis and Adjustment

Optimizing Campaigns in Real-Time

We target audiences using billions of points of data.

MLive Media Group specializes in digital strategy and execution. Using insights forged from first- and third-party data, we craft campaigns that provide a road map to the intended result.

OUR EXPERTISE

Real World Examples

Precision Targeting Leads to Strategic Customer Acquisitions

Kadant Solutions gained entry into three targeted production mills in just 18 months (this is considered to be well within the buying cycle of their…

Beverage Company Uses Sweepstakes as Part of Go To Market Strategy

ShineWater, A Bay City, Michigan brand used summer sweepstakes to gain traction for their brand ahead of launching in Kroger Stores.

Fundraising: Turning to Digital

In February and March, just as the political advertising juggernaut was gaining momentum, the pandemic crushed the best-laid plans. So what now? What do you…

Industry insights

Blog Posts

Putting Your Co-Op Dollars to Work


Whether the supplier, manufacturer or distributor is paying into your marketing plan, you have revenue percentages available to promote the strength of your products in…

Data Proves the Value of an Unwavering Market


Whether it be from new competition, changing media landscape, or a global pandemic, there are events that might make you take pause and consider pulling…

Senior Care Provider Recruits Essential Workers Displaced by Virus


Leisure Living viewed a potential crisis as an opportunity to engage its residents – and the larger community – in a more meaningful way. "Every…

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This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.

Digital ads have many different placements, sizes and settings. We want to be sure you or your vendor has the right information for your campaign.

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