Digital Display Marketing
Or As MLive Calls it,
Advertising
If your audience isn’t seeing you in their natural internet travels, you are doing your brand a disservice. Our audience is your audience, and we can reach them in print, on our news and information sites and on other sites they visit. Most important, we’re serving advertising in-line with our storytelling. This delivers seamless integration between our content and your messaging, and it’s highly viewable.
ha·lo ef·fect: the tendency for an impression created in one area to influence opinion in another area.
Ads on premium news publishers like MLive.com benefit from the inherent trust we’ve generated with our readers which translates to your business via a brand safe environment.
Mobile First
Advertising with handheld devices in mind
Audience Targeting
Using technology to Find your Ideal Audience
Analysis and Adjustment
Optimizing Campaigns in Real-Time
We target audiences using billions of points of data.
MLive Media Group specializes in digital strategy and execution. Using insights forged from first- and third-party data, we craft campaigns that provide a road map to the intended result.
OUR EXPERTISE
Real World Examples
Stunning Results with Gervasi Vineyard Brand
A 2.14% click through rate is an exceptional, high-water mark for a destination campaign. Driving activity through clicks, however, is just part of the story.…
Mackinac Island Grows Conversions 32%+
After nearly nine years, MLive Media Group remains the Agency of Record for Mackinac Island and pacing is currently on track to exceed conversion and…
Geo-Push Notification Performance Proves Effective for Local Jewelry Story
Brick and Mortar Stores target competitor’s sites with testimonials about their own products and offers for new customers. Suppliers of CPGs target the headquarters of…
Industry insights
Blog Posts
You can’t spell personalization without persona
Digital Display Advertising
In marketing, we hear a lot about personas and using them for targeting. Personas provide a way to view a group based on a collection…
Google Analytics 4: What You Need to Know
Digital Display Advertising
Debuting in the fall of 2012, the current version of Google Analytics, known as Universal Analytics (UA) has been the standard bearer of website data…
Best Practices for Marketing New Physicians
Digital Display Advertising
Marketing plays an important role in helping to create, communicate, and provide value to your providers’ target markets.
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WE'RE HERE TO HELP
Grow Your Business
This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.
Digital ads have many different placements, sizes and settings. We want to be sure you or your vendor has the right information for your campaign.
Ad Choices