Digital Display Marketing

Or As MLive Calls it,
Advertising

If your audience isn’t seeing you in their natural internet travels, you are doing your brand a disservice. Our audience is your audience, and we can reach them in print, on our news and information sites and on other sites they visit. Most important, we’re serving advertising in-line with our storytelling. This delivers seamless integration between our content and your messaging, and it’s highly viewable.

ha·lo ef·fect: the tendency for an impression created in one area to influence opinion in another area.

Ads on premium news publishers like MLive.com benefit from the inherent trust we’ve generated with our readers which translates to your business via a brand safe environment.

Mobile First

Advertising with handheld devices in mind

Audience Targeting

Using technology to Find your Ideal Audience

Analysis and Adjustment

Optimizing Campaigns in Real-Time

We target audiences using billions of points of data.

MLive Media Group specializes in digital strategy and execution. Using insights forged from first- and third-party data, we craft campaigns that provide a road map to the intended result.

OUR EXPERTISE

Real World Examples

Same Investment, Triple the Result

Prior our partnership, West Park Animal Hospital ranked well organically, and was seeing appropriate results. But with a closer look, it became clear that our…

Smart Strategy for a Destination Shopping District

Over time, the strategy has grown into a model that maintains consistent branding while amplifying special events and other planned promotions episodically. This model serves…

Precision Targeting Leads to Strategic Customer Acquisitions

Kadant Solutions gained entry into three targeted production mills in just 18 months (this is considered to be well within the buying cycle of their…

Industry insights

Blog Posts

Michigan’s Best Reaches Millions, Drives Engagement for Partners


Michigan has to offer and features the adventures of two well-known Michigan Journalists, John Gonzales and Amy Sherman. This content stream, found on Mlive.com/michigansbest, on…

Putting Your Co-Op Dollars to Work


Whether the supplier, manufacturer or distributor is paying into your marketing plan, you have revenue percentages available to promote the strength of your products in…

Data Proves the Value of an Unwavering Market


Whether it be from new competition, changing media landscape, or a global pandemic, there are events that might make you take pause and consider pulling…

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This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.

Digital ads have many different placements, sizes and settings. We want to be sure you or your vendor has the right information for your campaign.

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