Digital Display Marketing

Or As MLive Calls it,
Advertising

If your audience isn’t seeing you in their natural internet travels, you are doing your brand a disservice. Our audience is your audience, and we can reach them in print, on our news and information sites and on other sites they visit. Most important, we’re serving advertising in-line with our storytelling. This delivers seamless integration between our content and your messaging, and it’s highly viewable.

ha·lo ef·fect: the tendency for an impression created in one area to influence opinion in another area.

Ads on premium news publishers like MLive.com benefit from the inherent trust we’ve generated with our readers which translates to your business via a brand safe environment.

Mobile First

Advertising with handheld devices in mind

Audience Targeting

Using technology to Find your Ideal Audience

Analysis and Adjustment

Optimizing Campaigns in Real-Time

We target audiences using billions of points of data.

MLive Media Group specializes in digital strategy and execution. Using insights forged from first- and third-party data, we craft campaigns that provide a road map to the intended result.

OUR EXPERTISE

Real World Examples

Visit Detroit Partners With MLive Media Group to Drive Record NFL Draft Attendance

While campaign delivery metrics are great, the true performance of event marketing is attendance – and Detroit blew away even the most optimistic expectations

How a Free Search Audit Changed the Game for a Midwest University

Like many universities of its kind, Spring Arbor was looking for ways to bolster its student recruitment campaigns. While they were already utilizing multi-channel marketing…

Multi-Channel Campaign Drives Outcomes for Cuyahoga Community College

The campaign achieved an overall CTR of 1.69%, exceeding industry benchmarks and demonstrating the effectiveness of the chosen strategy. While some channels saw static or…

Industry insights

Blog Posts

Unlock Greater Potential by Pairing SEM and SEO


Learn how to strategically combine paid advertising with organic optimization to boost traffic, enhance brand visibility, and achieve your digital marketing goals.

User-Generated Content: A Destination Marketer’s Secret Weapon


User-generated content comes in various formats: photos, videos, reviews, and blog posts, catering to different traveler preferences (CrowdRiff). This diverse content pool allows you to…

Leveraging Counter-Intuitive Trends in Travel for Digital Marketing Success


This blog post is crafted to provide insights into the current travel trends and how they can be utilized in digital marketing strategies.

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This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.

Digital ads have many different placements, sizes and settings. We want to be sure you or your vendor has the right information for your campaign.

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