Digital Display Marketing

Or As MLive Calls it,
Advertising

If your audience isn’t seeing you in their natural internet travels, you are doing your brand a disservice. Our audience is your audience, and we can reach them in print, on our news and information sites and on other sites they visit. Most important, we’re serving advertising in-line with our storytelling. This delivers seamless integration between our content and your messaging, and it’s highly viewable.

ha·lo ef·fect: the tendency for an impression created in one area to influence opinion in another area.

Ads on premium news publishers like MLive.com benefit from the inherent trust we’ve generated with our readers which translates to your business via a brand safe environment.

Mobile First

Advertising with handheld devices in mind

Audience Targeting

Using technology to Find your Ideal Audience

Analysis and Adjustment

Optimizing Campaigns in Real-Time

We target audiences using billions of points of data.

MLive Media Group specializes in digital strategy and execution. Using insights forged from first- and third-party data, we craft campaigns that provide a road map to the intended result.

OUR EXPERTISE

Real World Examples

Corporate Real Estate Marketing Strategy Grows Regional Broker

In our partnership with an established, growing real estate firm encompassing 6 states, MLive Media Group crafted a strategic approach, that would simultaneously brand the…

Using Co-Op Dollars to Qualify Leads

The strategy included offered an enter-to-win: a “room full of color” from a well-known paint brand. This gift was the enticement that would include interior…

Promoting Michigan Made Products

The impact the industry has on people and businesses outside its industry is the largest in the nation, with every $1 spent in manufacturing generating…

Industry insights

Blog Posts

Cannabis: An Industry of Growth


With a projected revenue of $30 billion by 2025, it’s paramount the advertising industry keeps pace with the growth in the Cannabis category.

Preparing For A Cookie-less Digital Advertising Landscape


3p cookie-tracking has become increasingly invasive. It’s time for the industry to move to a more privacy-centric approach – and as marketers, you should be…

Michigan’s Best Reaches Millions, Drives Engagement for Partners


Michigan has to offer and features the adventures of two well-known Michigan Journalists, John Gonzales and Amy Sherman. This content stream, found on Mlive.com/michigansbest, on…

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Grow Your Business

This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.

Digital ads have many different placements, sizes and settings. We want to be sure you or your vendor has the right information for your campaign.

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