Eight Papers in Our
Michigan News Family
Our journalists report Michigan’s News, in communities across our Great Lakes State. Advertise alongside these well-read news articles, and reach your audience using print. As part of a well-rounded marketing campaign, print advertising (especially when positioned alongside trusted news content) can make for a healthy mix.
of consumers pay more attention to ads from sources they know and trust
Retention Rate 78%
when print is used among a 3+ channel campaign
943,000 Readers Weekly
Gain Influence with the MLive Audience
Advertising In Print Reaches An Engaged Audience
We have all sorts of options for print ads that appear in our paper and subscribers can access daily digital editions for all eight newspapers (exact replicas of the printed paper), as well as online at MLive.com. After all, we have been providing Michigan’s trusted, consistent and award-winning news and information content for 180+ years. Our newspapers reach an engaged audience that give newspapers their attention and actively consume content. It’s the ideal environment for advertising to influence brand choice and direct response.
At MLive, we focus on creating compelling advertising and messaging for our advertisers, as well as making sure clients understand the value of our dedicated audience. As a result, MLive Media Group has cultivated a long list of satisfied and trusting clients using our newspapers for their messages.
Real World Examples
Nonprofit Raises $200K in Annual Campaign with the Help of MLive
MLive Media Group is proud to support the efforts of the Santa Claus Girls through marketing strategy, ad placement, and promotion. We use a proven…
Dynamic Search Campaign Doubles VDP Views
Our dealer saw immediate results. In the first week of the campaign, the jump in site traffic and in particular to the VDPs was clear.…
Auto Dealer Grows Share with Strategic Geo-Targeting
More evidence of this success is seen in the leading indicators: a 39% increase in site users, and a 42% increase in new users never…
Crafting Creative Around KPIs
The goal of any successful campaign should be to make each viewer the hero of their own journey. An advertisement is merely a guide along…
Developing Healthcare Strategies
In the healthcare industry, team members are constantly running dozens of parallel tracks with their marketing strategies, each with its own purpose, feeding the overall…
Telling Michigan’s Stories for Nearly 200 Years
Learn firsthand how seriously our Journalists take their work, and how very meaningful it is to them in this video series.
Creating A Movement
On February 14, 2019, Michigan’s Best has been relaunched in a new website, www.thisismibest.com. A collection of partner branded content and editorial content can be…
Hear What Our Clients Think of Us
Print ads have different sizes and file settings. We want to be sure you or your vendor has the right information for your campaign.