Eight Papers in Our
Michigan News Family
Our journalists report Michigan’s News, in communities across our Great Lakes State. Advertise alongside these well-read news articles, and reach your audience using print. As part of a well-rounded marketing campaign, print advertising (especially when positioned alongside trusted news content) can make for a healthy mix.
of consumers pay more attention to ads from sources they know and trust
Retention Rate 78%
when print is used among a 3+ channel campaign
943,000 Readers Weekly
Gain Influence with the MLive Audience
Advertising In Print Reaches An Engaged Audience
We have all sorts of options for print ads that appear in our paper and subscribers can access daily digital editions for all eight newspapers (exact replicas of the printed paper), as well as online at MLive.com. After all, we have been providing Michigan’s trusted, consistent and award-winning news and information content for 180+ years. Our newspapers reach an engaged audience that give newspapers their attention and actively consume content. It’s the ideal environment for advertising to influence brand choice and direct response.
At MLive, we focus on creating compelling advertising and messaging for our advertisers, as well as making sure clients understand the value of our dedicated audience. As a result, MLive Media Group has cultivated a long list of satisfied and trusting clients using our newspapers for their messages.
Real World Examples
Auto Dealer Grows Share with Strategic Geo-Targeting
More evidence of this success is seen in the leading indicators: a 39% increase in site users, and a 42% increase in new users never…
Email Marketing Tactics that Work
In the first 7 months of 2019, returning customers grew by 19%, to 41.45% of current eCommerce clients. This healthy blend of new to existing…
Campaigning for Dollars
MLive Media Group partnered with a university who needed a strategy for their push for financial gifts. Prior to the one day event, this strategy…
Audience Targeting: It’s all about the data!
You’ve probably heard of three types of data—first, second, and third party data. First and third party data are the ones you hear about most,…
Retail Technology Company Develops New Identity for Multiple Brands
Using the discovery research, their feedback, and our design & marketing expertise, Advance 360 created new brands that now reflect the 123Pet and Salon Iris…
Connecting Agents to Buyers & Sellers
When you’re in sales, every connection counts. What if you knew that all of your past clients saw your name in their natural internet travels…
Hear What Our Clients Think of Us
Print ads have different sizes and file settings. We want to be sure you or your vendor has the right information for your campaign.