Eight Papers in Our
Michigan News Family
Our journalists report Michigan’s News, in communities across our Great Lakes State. Advertise alongside these well-read news articles, and reach your audience using print. As part of a well-rounded marketing campaign, print advertising (especially when positioned alongside trusted news content) can make for a healthy mix.
of consumers pay more attention to ads from sources they know and trust
Retention Rate 78%
when print is used among a 3+ channel campaign
943,000 Readers Weekly
Gain Influence with the MLive Audience
Advertising In Print Reaches An Engaged Audience
We have all sorts of options for print ads that appear in our paper and subscribers can access daily digital editions for all eight newspapers (exact replicas of the printed paper), as well as online at MLive.com. After all, we have been providing Michigan’s trusted, consistent and award-winning news and information content for 180+ years. Our newspapers reach an engaged audience that give newspapers their attention and actively consume content. It’s the ideal environment for advertising to influence brand choice and direct response.
At MLive, we focus on creating compelling advertising and messaging for our advertisers, as well as making sure clients understand the value of our dedicated audience. As a result, MLive Media Group has cultivated a long list of satisfied and trusting clients using our newspapers for their messages.
Real World Examples
Enter-To-Win Offers Valuable Lead Generation Opportunity
The sweepstakes opened on November 19. On December 3, an approximate 120,000 emails were sent to those that have opted into MLive communications. Between these…
Building a Brand with an Omni-Channel Content Strategy
Michigan’s Best and ThisIsMIBest.com host foodies, travel lovers, tech fans and anyone curious about life in Michigan. Learn how this Michigan lifestyle brand grew from…
Master’s Program Achieves 70% Enrollment Rate
This campaign moved 57% of candidates that started the application sequence online to complete it. Of those, 92% were admitted and 70% enrolled. All this…
What Matters To Our Audience Matters to Your Audience
This audience is made of conservatives and liberals. It’s made of those that might consider themselves “political junkies” and others that shy away from deep…
Issues-Based Ads on MLive Change Minds
When issue’s based advertising and the number one new and information source collide, readers are informed by real data and quality storytelling in a high-integrity…
Crafting Creative Around KPIs
The goal of any successful campaign should be to make each viewer the hero of their own journey. An advertisement is merely a guide along…
Hear What Our Clients Think of Us
Print ads have different sizes and file settings. We want to be sure you or your vendor has the right information for your campaign.