Eight Papers in Our
Michigan News Family
Our journalists report Michigan’s News, in communities across our Great Lakes State. Advertise alongside these well-read news articles, and reach your audience using print. As part of a well-rounded marketing campaign, print advertising (especially when positioned alongside trusted news content) can make for a healthy mix.
of consumers pay more attention to ads from sources they know and trust
Retention Rate 78%
when print is used among a 3+ channel campaign
943,000 Readers Weekly
Gain Influence with the MLive Audience
Advertising In Print Reaches An Engaged Audience
We have all sorts of options for print ads that appear in our paper and subscribers can access daily digital editions for all eight newspapers (exact replicas of the printed paper), as well as online at MLive.com. After all, we have been providing Michigan’s trusted, consistent and award-winning news and information content for 180+ years. Our newspapers reach an engaged audience that give newspapers their attention and actively consume content. It’s the ideal environment for advertising to influence brand choice and direct response.
At MLive, we focus on creating compelling advertising and messaging for our advertisers, as well as making sure clients understand the value of our dedicated audience. As a result, MLive Media Group has cultivated a long list of satisfied and trusting clients using our newspapers for their messages.
Real World Examples
Campaigning for Dollars
MLive Media Group partnered with a university who needed a strategy for their push for financial gifts. Prior to the one day event, this strategy…
William & Mary Athletics’ Social Campaign Draws Record Attendance
The College of William & Mary sought assistance with ticket sales for their basketball season. The College of William & Mary sought assistance with ticket…
Mackinac Island Named Number 1 Summer Destination in America by TripAdvisor
Using historical data, travel research, and audience profiling, MLive Media Group was able to predict peaks in bookings, understand target audiences and messaging, and lift…
Synergy, Strategy, Innovation
Marketing, in all its iterations, uses every touchpoint we share. These touchpoints exist between us, in our internet travels, as one-way mass communications, broadcast, news…
Innovation Trumps Price
During consumers’ busiest time of the year, Burger King is intentionally leaning into friction in hopes of converting a few Big Mac lovers. Eric Hultgren…
Your Business Deserves Better than TV
Broadcast television has been around a long time, but people’s viewing habits have changed and will continue to do so appointment viewing is a thing…
Hear What Our Clients Think of Us
Print ads have different sizes and file settings. We want to be sure you or your vendor has the right information for your campaign.