MAKING YOUR BUSINESS BETTER
Marketing Strategies Unique To Your Industry
At MLive Media Group, we’re known as a publisher and for the largest news audience in the State of Michigan. But we are more than a source for the news. We supply marketing and media expertise the way your business requires, whether as a full-service agency or as consultants to your in-house staff. We’re proven leaders in the agency space, with world-class creative, cutting-edge digital services, and the know-how to drive your business into the future.
Reach Your Audience Beyond Our Site And Newspapers
Surgical Audience Targeting through Direct or Programmatic
We don’t just serve clients with our own site and newspapers. Our professional team uses proven print and digital strategies to reach your desired audience, wherever they may be, on any device they’re using. We’re equipped to serve your broadest global strategy or the tiniest, most specific geographic audience you have, on MLive properties, or programmatically.
We Specialize In Four Key Industries
But serve all business types, large and small
Education
Student Recruitment, Retention, and Enrollment Yield, or Alumni Engagement and Advancement, or Both
Improving RVUs, Patient Encounters, Referrals, and More
Student Recruitment, Retention, and Enrollment Yield, or Alumni Engagement and Advancement, or Both
Destinations, Hotels, and CVBs
An Industry of Growth – Projected Revenues of $30 Billion by 2025
We Specialize In Four Key Industries
But serve all business types, large and small
Student Recruitment, Retention, and Enrollment Yield, or Alumni Engagement and Advancement, or Both
Student Recruitment, Retention, and Enrollment Yield, or Alumni Engagement and Advancement, or Both
Destinations, Hotels, and CVBs
An Industry of Growth – Projected Revenues of $30 Billion by 2025
What We Do
HERE'S HOW
Business Consultants
Our consultants make your internal team stronger, without adding staff.
Media Specialists
Placing your marketing messages within Michigan’s number one news source is just the beginning. We do digital at the local, state and global levels, targeting audiences by geography, demographics and behavioral characteristics.
Lead Generators
We grow businesses we partner with, and marketing isn’t the only way. Lead Generation is a specialty, using data you already have to create your next best customer.
Differentiator: Reporting, Insights, and Analytics
Making Your Marketing Work, with Insights
It isn’t enough to have attractive creative, or post on Facebook every day. Real strategy is rooted in business intelligence, which begins with data. MLive Media Group is the leader in first-party consumer data, which means we understand what your customer needs to be convinced to take action. Let’s chat!
OUR EXPERTISE
Case Studies
Munising’s content approach included video, sponsor content
Munising, Michigan has taken an approach that makes the most of their marketing dollars, connects dreamers to their brand, and tells the stories of their…
Push Notifications Get Real Results
Brick and Mortar Stores target competitor’s sites with testimonials about their own products and offers for new customers. Suppliers of CPGs target the headquarters of…
Content Generates Success for Infectious Disease Product Distributor
The experience felt personalized to the recipient, making the content feel more relevant and timely. The video collection was viewed more than 1 million times!
Preparing for a Cookie-less Digital Advertising Landscape
Last year, Google confirmed that a long-rumored change to the digital advertising community would be coming. In 2022, the Chrome browser will phase out support for third-party (3p) cookies. These cookies, without exaggeration, currently power the commercial Internet.
Mobile First Thinking is No Longer a Luxury
Google reports that 75% of Gmail users are on mobile. You’re using email to connect directly with your client base, often driving greater conversions from this tactic that any other. So why is your email optimized for mobile, but you haven’t begun to think about your mobile website user experience?
Cross-Platform Campaigns
Prospective students could be people looking for a career change, students displaced from other schools, or individuals who are looking to go back to school after being in the workforce. It is now more important than ever to create smart, cost-effective marketing strategies to help maximize your recruiting efforts.
WE'RE HERE TO HELP
Grow Your Business
This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.
WE'RE HERE TO HELP
Grow Your Business
This is the new MLIVE MEDIA GROUP.
Our business is making your business smarter.
Ad Choices
