MAKING YOUR BUSINESS BETTER
Marketing Strategies Unique To Your Industry
At MLive Media Group, we’re known for the largest news audience in the state. But we are also digital marketing and media experts. Whether as a full-service agency or as consultants to your in-house staff, we’re proven leaders in digital marketing, with world-class creative, cutting-edge digital services, and the know-how to drive your growing business into the future.
Reach Your Audience Beyond Our Site And Newspapers
Expert Audience Targeting, Direct or Programmatic
 We don’t just find audiences on our own site or newspapers. Our team uses print and digital strategies to reach your audience wherever they may be, on any device they are using. We equipped to serve your most global strategy or a tiny, geographically specific audience, wherever they are.
We Serve Growing Businesses, Large and Small
With specialties in Healthcare, Travel, Education, Cannabis and Retail
Education
Student Recruitment, Retention, and Enrollment Yield, or Alumni Engagement and Advancement, or Both
Improving RVUs, Patient Encounters, Referrals, and More
Student Recruitment, Retention, and Enrollment Yield, or Alumni Engagement and Advancement, or Both
Destinations, Hotels, and CVBs
An Industry of Growth – Projected Revenues of $30 Billion by 2025
We Specialize In Four Key Industries
But serve all business types, large and small
Student Recruitment, Retention, and Enrollment Yield, or Alumni Engagement and Advancement, or Both
Student Recruitment, Retention, and Enrollment Yield, or Alumni Engagement and Advancement, or Both
Destinations, Hotels, and CVBs
An Industry of Growth – Projected Revenues of $30 Billion by 2025
What We Do
HERE'S HOW
Business Consultants
Our consultants make your internal team stronger, without adding staff.
Media Specialists
Placing your marketing messages within Michigan’s number one news source is just the beginning. We do digital at the local, state and global levels, targeting audiences by geography, demographics and behavioral characteristics.
Lead Generators
We grow businesses we partner with, and marketing isn’t the only way. Lead Generation is a specialty, using data you already have to create your next best customer.
Differentiator: Reporting, Insights, and Analytics
Making Your Marketing Work, with Insights
It isn’t enough to have attractive creative, or post on Facebook every day. Real strategy is rooted in business intelligence, which begins with data. MLive Media Group is the leader in first-party consumer data, which means we understand what your customer needs to be convinced to take action. Let’s chat!
OUR EXPERTISE
Case Studies
Combining Search and Display for Local Dentist
The companion display and search campaigns are closely geo-targeted to areas surrounding the office. Using our own publisher site as a key display position, but…
Search Engine Success: Same Spend, Better Results
The pilot campaign was a clear success. Same spend–but moving to a 70/30 split of traditional to Performance Max search, acquire an increasing number of…
Frequency Models Impact Consumer Response in Cannabis
With a brand centered around holistic health and wellness, Nature’s ReLeaf came to market before the boom, and have expanded their operations to build upon…
What is Chat GPT?
Chat GPT has the first-mover advantage but isn’t the only game in town. If this technology interests you, now is the time to jump in and play with all the AI products.
Understanding What Converts an Audience
Look deeper to understand how creative performance can drive downstream decisions about messaging your audience.
Strategy Question: Programmatic or Direct Impressions?
Great targeting means fewer wasted ad dollars spent on non-converting leads.
WE'RE HERE TO HELP
Grow Your Business
This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.
WE'RE HERE TO HELP
Grow Your Business
This is the new MLIVE MEDIA GROUP.
Our business is making your business smarter.
Ad Choices
