You Can’t Grow If you Don’t Know
A CRM is extremely important when developing an impactful marketing campaign. Your efforts will convert best when your messaging and visuals speak directly to those on your list.
Break It Down
Know who’s on your list. We don’t mean who, as in individuals. But rather, who, categorically.
A quick audit could identify:
- Groupings by Age, Gender, or Income (or all three)
- Groupings by most frequent customer, first time customer, or other important factors
- Groupings by what products or product sets are most popular
Break It Down
Know who’s on your list. We don’t mean who, as in individuals. But rather, who, categorically.
A quick audit could identify:
- Groupings by Age, Gender, or Income (or all three)
- Groupings by most frequent customer, first time customer, or other important factors
- Groupings by what products or product sets are most popular
Think, for a moment, how much more effective your marketing can be when you know things from each of these three examples.
In the examples above, the messaging changes based on how much we know about the audience. Using digital technology to list-match your CRM and serve ads just to the right women that are shopping for this item, you can improve conversion AND spend less to find the customers most inclined to buy your product.
CRM Management is Everybody’s Job
Data can only be helpful when it’s accurate. That means that when a customer makes a purchase, the record is updated to reflect this. When a new customer becomes part of the business eco-system, a new record is formed to reflect their basic information. And when a customer moves from one data set to another, such as increasing frequency of purchase or breaking into a new category, they are moved in the audience targets for your overall campaign.
David Knight, Chief Revenue Officer, Advance Ohio, and Eric Hultgren, Director of Social Media and Branding, discuss the importance of great data during a recent Small Business Forum hosted in Cleveland, Ohio.
One Piece of Advice
The customers of today may not be the customers you attract into the future. But you’ll only know whom your campaign is attracting with regular audits of the audience you have. How your CRM changes over time, and what adjustments you’ll make to better track the interactions you have with your customers will come on the heels of these investigations.
One Piece of Advice
The customers of today may not be the customers you attract into the future. But you’ll only know whom your campaign is attracting with regular audits of the audience you have. How your CRM changes over time, and what adjustments you’ll make to better track the interactions you have with your customers will come on the heels of these investigations.
Put your CRM to Work
We are frequently asked how to best use the data a client has collected to benefit their digital marketing efforts.
Looking for more on this subject? Try these articles.
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Measuring Data
that Matters
Digital advertising offers something that television, billboards and radio never could: trackable interactions. Proof that your placements are working, and the ability to understand who your true audience is and adjust to their preferences quickly.
Cross-Platform
Campaigns
In a time where competition is high and marketing budgets are being cut, nothing is more cost-effective than a digital campaign.
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