Connect with your
Audience through Motion
Video is the
Video messaging is taking over the internet, and your strategy needs to be ready. Let us help you make a strong, visual connection. Your story is told best in motion.
watch online videos every day
By 2020, 80%
of consumer internet traffic will be video content
59% of executives
say they’d rather have video than read text
Video isn’t Growing, It’s Here for Good
Serve the Most Desirable Content with Video
Viewers retain 95% of a message when they watch it in video, compared to 10% when reading it in text, according to Wirebuzz. In the last 30 days, more online video has been uploaded to the web than in 30 years of television content. Your audience needs video from your brand, and we can help.
Video is our Jam
We’ll use our audience-targeting expertise to find your best prospects. Then, we’ll find the right mix of in-banner video, YouTube video, in-story video and video applications to social campaigns, to make sure you connect. If you don’t have expertise in video, not to worry—we do. We’re happy to use our knowledge to illuminate your brand’s message and take it where it will have the greatest impact.
Real World Examples
Food Bank Improves Donations 23%
In the past, Food Bank of Eastern Michigan had isolated their advertising campaign to a holiday donor acquisition effort. But in 2020, MLive.com released a…
Corporate Real Estate Marketing Strategy Grows Regional Broker
In our partnership with an established, growing real estate firm encompassing 6 states, MLive Media Group crafted a strategic approach, that would simultaneously brand the…
Using Co-Op Dollars to Qualify Leads
The strategy included offered an enter-to-win: a “room full of color” from a well-known paint brand. This gift was the enticement that would include interior…
Higher Ed Enrollment Down 5.9%
Before launching an integrated marketing strategy, it’s important to understand what success looks like. If you can’t measure a campaign’s performance, how can you manage…
Cannabis: An Industry of Growth
With a projected revenue of $30 billion by 2025, it’s paramount the advertising industry keeps pace with the growth in the Cannabis category.
Michigan’s Best Reaches Millions, Drives Engagement for Partners
Michigan has to offer and features the adventures of two well-known Michigan Journalists, John Gonzales and Amy Sherman. This content stream, found on Mlive.com/michigansbest, on…