Digital is 25, y’all. That means the digital ad is finally old enough to be considered an adult. It’s not a flash in the pan. This scrappy interweb thing is sticking around, and the digital ad with it.
Adobe, to commemorate this intense anniversary, created an installation for their summit in Las Vegas. In true Adobe style, they blew the doors off the place, complete with shoulder pads and scrunchies, pizza ads and the agency experience of the 1990’s. Even Blockbuster makes an appearance in this homage to the conception of the digital age.
Mark Boothe, Adobe’s Head of social media Adobe Experience Cloud, also made predictions about the next 25 years in digital. Eric Hultgren hosts Mark during the summit; watch to find out more about what Boothe has to say.
Social Media is a Language
Every social media channel is different, with a different culture and language. How consumers interact with brands varies by channel, and as an advertiser you’ll…
Audience Targeting: It’s all about the data!
You’ve probably heard of three types of data—first, second, and third party data. First and third party data are the ones you hear about most,…
Synergy, Strategy, Innovation
Marketing, in all its iterations, uses every touchpoint we share. These touchpoints exist between us, in our internet travels, as one-way mass communications, broadcast, news…