When we say we’re passionate (you could say geeky) about marketing, we don’t mean that in a ‘say what will sound good to the customer’ way. We mean that we spend time researching, talking about, and thinking about marketing, behavior, technology, and data in our personal and work time. Yes, we review industry blogs, journals, but more importantly we pull in outside theories and ideas to help us fully understand the ecosphere in which our clients and their customers live. In the videos below Eric Hultgren shares our understanding and enthusiasm about all things marketing (and beyond).
Beauty in Chaos
Chaos doesn’t have to be a bad thing. Chaos is how the world leaps forward! It can be the predecessor to innovation. Taking the opportunity to change your perspective may lead to chaos, and greatness.
KRS One & Taylor Swift
What do KRS One and Taylor Swift have in common? They engage the listener (their audience) as the hero. They speak to a specific moment in time, to an audience that understands that moment, and they act as an agent of story for that moment and audience – not the hero of the story.
People are not Rational
Behavioral economics tells us people do not always act in a rational, formatted and expected way. Social, emotional, cultural and cognitive factors impact real life behavior. This means the Sales Funnel that many know, is accurate…sometimes. But you don’t want to bet your campaign on sometimes. Because sometimes, hanging at a bar is the perfect time to buy a jacket and the Sales Funnel has to be adjusted to account for sometimes.
They were there the whole time
You can’t predict the future, but you can make a plan. By creating engaging content and placing it on the channels that make sense for your ideal audience, you are more likely to be positioned to meet a need when your audience shows up. And they might realize, they were there the whole time.
Innovation Trumps Price
During consumers’ busiest time of the year, Burger King is intentionally leaning into friction in hopes of converting a few Big Mac lovers. Eric Hultgren…
Creating A Movement
On February 14, 2019, Michigan’s Best has been relaunched in a new website, www.thisismibest.com. A collection of partner branded content and editorial content can be…
Your Business Deserves Better than TV
Broadcast television has been around a long time, but people’s viewing habits have changed and will continue to do so appointment viewing is a thing…