The "Whopper Detour"

Burger King launched their 2018 holiday campaign aimed at “trolling” McDonald’s, called the Whopper Detour. The idea is that a customer downloads the Burger King app, drives to McDonald’s, opens the app, the customer then receives a coupon for a 1 cent Whopper, and then has to drive back to a Burger King to redeem it. The campaign runs through Dec 12th and while Burger King is getting a lot of earned media, is it the right tactic?

During consumers’ busiest time of the year, Burger King is intentionally leaning into friction in hopes of converting a few Big Mac lovers. Eric Hultgren takes on the Whopper Detour and finds that they might not be playing the right game – while Burger King was a competitor of McDonald’s a decade ago, that is no longer true.

INDUSTRY INSIGHTS

Blog Posts

Social Media Consultation, FOR FREE


We know that small businesses are the ones that will need our support right away. As a result, our “quick” consults are being offered at…

In this Together: What you Can Expect from Your MLive Partners


Our team is launching a series of blogs to assist businesses as they adjust to these new COVID-19 circumstances. Some may offer downloadable lists and…

Inform, Educate, and Entertain. THEN ASK.


52% of consumers say that watching product videos makes them more confident in online purchase decisions. 80% of consumers say they are more likely to…

WE'RE HERE TO HELP

Grow Your Business

This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.

close-link
GET MORE INFO