The "Whopper Detour"

Burger King launched their 2018 holiday campaign aimed at “trolling” McDonald’s, called the Whopper Detour. The idea is that a customer downloads the Burger King app, drives to McDonald’s, opens the app, the customer then receives a coupon for a 1 cent Whopper, and then has to drive back to a Burger King to redeem it. The campaign runs through Dec 12th and while Burger King is getting a lot of earned media, is it the right tactic?

During consumers’ busiest time of the year, Burger King is intentionally leaning into friction in hopes of converting a few Big Mac lovers. Eric Hultgren takes on the Whopper Detour and finds that they might not be playing the right game – while Burger King was a competitor of McDonald’s a decade ago, that is no longer true.

INDUSTRY INSIGHTS

Blog Posts

Filtering Google Analytics Data


We all know that corrupted analytics data can have a major impact on your ability to analyze, track, monitor and optimize your marketing efforts. In a…

In Their Own Words


Deliver on the promise you make to your customers. Get a glimpse of what the MLive Media Group team members believe (and know) about exceptional…

Essential Tools for Multi-Tasking


Marketing managers have a lot to juggle when planning and executing their business strategies. From developing content marketing pieces and ad creative to managing campaign…

OTHER TOPICS

WE'RE HERE TO HELP

Grow Your Business

This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.