Can’t Measure It? Don’t Do It.

During onboarding, we develop mutually agreeable indicators of success and goals with each client.

During our investigation/onboarding phase, we develop, with each client, mutually agreeable indicators of success, as well as goals. Together, we ensure that this measurable, achievable and relative data is accessible to both client and agency. Transparency is as important as the goals themselves – we want every client to be able to review our work, looking in on it silently or collectively, raising questions in real time.

At MLive Media Group, we believe the key to every successful campaign is consistent tracking and optimization, including audits of existing media mix and campaigns. For this reason, we have a team of experts specifically skilled in these areas. This team ensures that all ads are delivered in environments that offer the most effective and efficient performance. This constant monitoring enables Advance 360 to stay aligned to the collaboratively determined KPIs, and to ensure that our clients’ marketing dollars are spent wisely.

INDUSTRY INSIGHTS

Blog Posts

When was the last time you said “desktop?”


60% of the time we are online, it’s on a mobile device. If your digital presence isn’t optimized for a smartphone, you’re not only behind,…

Using Sweepstakes as a Low-Funnel Tactic


While iPads are nice, it makes more sense for a lawn service to offer free fertilizer applications or free Fall leaf removal when you sign…

Crafting Creative Around KPIs


The goal of any successful campaign should be to make each viewer the hero of their own journey. An advertisement is merely a guide along…

Age is Just a Number, Audience Targeting


Audience targeting is a marketing tactic designed to get the right message to the right person, at the moment that makes the most sense for…

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This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.

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