Can’t Measure It? Don’t Do It.
During onboarding, we develop mutually agreeable indicators of success and goals with each client.
During our investigation/onboarding phase, we develop, with each client, mutually agreeable indicators of success, as well as goals. Together, we ensure that this measurable, achievable and relative data is accessible to both client and agency. Transparency is as important as the goals themselves – we want every client to be able to review our work, looking in on it silently or collectively, raising questions in real time.
At MLive Media Group, we believe the key to every successful campaign is consistent tracking and optimization, including audits of existing media mix and campaigns. For this reason, we have a team of experts specifically skilled in these areas. This team ensures that all ads are delivered in environments that offer the most effective and efficient performance. This constant monitoring enables Advance 360 to stay aligned to the collaboratively determined KPIs, and to ensure that our clients’ marketing dollars are spent wisely.
INDUSTRY INSIGHTS
Blog Posts
Social Media Advertising for Higher Education
Strategy & Insights
When attracting and converting students for higher education institutions is your goal, social media advertising is a natural choice.
Higher Ed Enrollment Down 5.9%
Strategy & Insights
Before launching an integrated marketing strategy, it’s important to understand what success looks like. If you can’t measure a campaign’s performance, how can you manage…
Cross-Platform Campaigns
Strategy & Insights
In a time where competition is high and marketing budgets are being cut, nothing is more cost-effective than a digital campaign.
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