Can’t Measure It? Don’t Do It.
During onboarding, we develop mutually agreeable indicators of success and goals with each client.
During our investigation/onboarding phase, we develop, with each client, mutually agreeable indicators of success, as well as goals. Together, we ensure that this measurable, achievable and relative data is accessible to both client and agency. Transparency is as important as the goals themselves – we want every client to be able to review our work, looking in on it silently or collectively, raising questions in real time.
At MLive Media Group, we believe the key to every successful campaign is consistent tracking and optimization, including audits of existing media mix and campaigns. For this reason, we have a team of experts specifically skilled in these areas. This team ensures that all ads are delivered in environments that offer the most effective and efficient performance. This constant monitoring enables Advance 360 to stay aligned to the collaboratively determined KPIs, and to ensure that our clients’ marketing dollars are spent wisely.
INDUSTRY INSIGHTS
Blog Posts
Ethos, Pathos & Logos: How a 2,400-Year-Old Concept Still Shapes Marketing Today
Strategy & Insights
While tactics and tools can be interchangeable between the modes, the one thing that is and always will be a constant is understanding your audience…
What are UTM Parameters and How Do They Appear in Google Analytics?
Strategy & Insights
You may have heard the term UTMs or UTM Parameters, but what exactly are they, and what does UTM stand for? With the help of…
Putting Your Co-Op Dollars to Work
Strategy & Insights
Whether the supplier, manufacturer or distributor is paying into your marketing plan, you have revenue percentages available to promote the strength of your products in…
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