Can’t Measure It? Don’t Do It.
During onboarding, we develop mutually agreeable indicators of success and goals with each client.
During our investigation/onboarding phase, we develop, with each client, mutually agreeable indicators of success, as well as goals. Together, we ensure that this measurable, achievable and relative data is accessible to both client and agency. Transparency is as important as the goals themselves – we want every client to be able to review our work, looking in on it silently or collectively, raising questions in real time.
At MLive Media Group, we believe the key to every successful campaign is consistent tracking and optimization, including audits of existing media mix and campaigns. For this reason, we have a team of experts specifically skilled in these areas. This team ensures that all ads are delivered in environments that offer the most effective and efficient performance. This constant monitoring enables Advance 360 to stay aligned to the collaboratively determined KPIs, and to ensure that our clients’ marketing dollars are spent wisely.
INDUSTRY INSIGHTS
Blog Posts
DIY: Videography, OR Eating Tacos in 3 Shots
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Nick Behling tells us about three key shots he uses to craft a video sequence.
Brainstorming Is Inefficient
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Corporate brainstorming sessions, in the traditional sense, are an inefficient way to generate ideas. Typically participants don’t have any idea what the session is discussing,…
Higher Education Marketing
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Colleges spend a lot of money to reach prospective students, but most of their efforts miss the mark. Why? A limited understanding of student data…
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