Can’t Measure It? Don’t Do It.
During onboarding, we develop mutually agreeable indicators of success and goals with each client.
During our investigation/onboarding phase, we develop, with each client, mutually agreeable indicators of success, as well as goals. Together, we ensure that this measurable, achievable and relative data is accessible to both client and agency. Transparency is as important as the goals themselves – we want every client to be able to review our work, looking in on it silently or collectively, raising questions in real time.
At MLive Media Group, we believe the key to every successful campaign is consistent tracking and optimization, including audits of existing media mix and campaigns. For this reason, we have a team of experts specifically skilled in these areas. This team ensures that all ads are delivered in environments that offer the most effective and efficient performance. This constant monitoring enables Advance 360 to stay aligned to the collaboratively determined KPIs, and to ensure that our clients’ marketing dollars are spent wisely.
INDUSTRY INSIGHTS
Blog Posts
Google Analytics 4: What You Need to Know
Strategy & Insights
Debuting in the fall of 2012, the current version of Google Analytics, known as Universal Analytics (UA) has been the standard bearer of website data…
Match Expectations of Gen Z In Higher Ed
Strategy & Insights
There is an urgent need to reinvest to make the academic experience of the younger generation flawless. But it’s not just about convenience. It’s also…
Measuring Data that Matters
Strategy & Insights
Use data to improve results of your marketing with the protips in this article series. Identify just how much impact can be made by tracking…
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