An expert on conversion optimization and personalization, Kevin Lindsay of Adobe Target is responsible for product marketing for the technology giant. He’s been cited as a key part of the what we know of Adobe’s website personalization and optimization technologies, which use AI and IoT to machine learn on the human conversion and influence paths.
This foundation is key in Lindsay’s efforts around personalization. In a recent blog on the topic, he shares how his work is “changing the way personalization happens, while helping brands rethink and re-architect their personalization approach so they, too, can deliver the best customer experiences.
During the recent Adobe Summit in Las Vegas, MLive Media Group’s Eric Hultgren had opportunity to sit with Kevin Lindsay and talk through the state of optimization and personalization today.
Relationship Management to Grow Audience
Know who’s on your list. We don’t mean who, as in individuals. But rather, who, categorically.
Pairing Search with Display
Bundled search and display campaigns perform better than standalone display campaigns, and are also more cost effective.
Election Season Advertising In Progress…
With the ability to target audiences more specifically, digital emerges as the answer while Local TV has limited audience cross-section targeting capabilities.