Murdick’s Fudge of Mackinac Island partnered with MLive Media Group for a sweepstakes promotion, offering five free slices of the delicious fudge to the lucky winner. This sweepstakes was promoted on MLive.com, touting the giveaway, and inviting the audience to enter to win. These digital display ads offered an introduction to the offer and to the fudgery. But the real results came when an email communication was sent to MLive readers.
The sweepstakes opened on December 6, and included an email blast to an approximate 65,000 person audience. In less than a week’s time, on December 13, some 3,761 individuals had entered to win five slices of Murdick’s Fudge. Of those, 2,617 (or nearly 70% of them) indicated they’d be happy to receive future communications from Murdick’s.
In less than one week’s time 3,761 individuals had entered to win five slices of Murdick’s Fudge.
The email blast used to help promote the Murdick's Fudge giveaway:
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