GIG IS YOU.
We thrive on partnership.
On invention. On solving elusive “marketing riddles.”
We’ve been telling Michigan’s
stories for nearly 200 years.
A Legacy of
The MLive Media Group of today drives Michigan businesses to greater success. We are still the best source of news and information in our region. But we also supply marketing and media the way your business requires, whether as a full service agency or as consultants to your in-house staff. Connected to the media powerhouses of Condé Nast and Advance Local, we know publishing and digital better than anyone else.
USE MEDIA TO YOUR ADVANTAGE
WHAT WE DO
How We Do Business
Using Sweepstakes as a Low-Funnel Tactic
While iPads are nice, it makes more sense for a lawn service to offer free fertilizer applications or free Fall leaf removal when you sign…
Generating Creative Assets to Support In-Store Promotions
Conceiving your next event idea may come easily, with staff brainstorming during a quiet moment in the store. But the execution is a different story.…
Email Content Downloads
When used properly, attribution can be tracked from the email open rate to the site visit, and eventual appearance in-store or on your client list.
Dr. DeVor used our staff of experts to help him select which of our more than 100 digital services would work best for his business. In less than a year, DeVor’s new patient flow more than doubled.
Eric Hultgren knows marketing, he cuts the fat to expose the essential meat and potatoes. Eric’s approach is consistently easy to digest and transparently real, honest and entertaining.
Eric can introduce new ideas and make them a realty within the hour. As media is ever-changing in this fast-paced environment, Eric will inform his audience of current industry trends and how to implement those trends back in the office.
In a market that is very segmented it can be tough to get the attention of potential and existing customers. Eric [Hultgren, of MLive] helped us recognize the need to focus on making our customer "the hero" in our business scenarios for sustainable success.
A big thanks to our digital marketing team at MLive. Our hard work is paying off! [In response to Mackinac Island being named Number One Summer Destination by TripAdvisor in 2018]
We are confident that the final result will exceed our performance expectations. Not to mention, it’s so pretty! This group of creative and talented individuals has been a dream to work with. Their knowledge and hard work shines in every step of the way.
The result was stunning … a look that was strong, professional, inclusive, inviting, and even a tad fun.
The process for designing something as seemingly simple as a logo is somewhat magical. Looking at what we had before and looking at what we have now is an impressive difference. Our staff sees the difference and is excited and motivated to promote and expand the brand. We love the guidelines, it will be a valuable tool in our marketing going forward.
We use MLive for all of our digital marketing...because of their expertise with Google Analytics reporting and analysis. MLive also offers the Visitor Bureau a wide scope of influence as one of the largest publishers in the US. This helps distribute our message regionally, and in the state of Michigan.
I just wanted to say thank you. You all have done amazing work and I can’t tell you how much I appreciate it.
Our partnership with MLive is greatly valued on many levels. We feel confident in the strategies about our tourism product. Our account rep helps us fully understand our success analytics and makes necessary adjustments. We’ve worked with their creative staff on videos and blogs and feel the finished product is intriguing, professionally crafted and a true representation of our brand.
In response to receiving video creative, "Our Planning Commissioners loved them and many want to visit these locations now. They’re very impressed with the high-quality of work MLive/Advance 360 is producing."
I love working with you Holly (Holly Schonert)! You are positive, honest, upfront about realistic outcomes, and know where to find our audience. And fun!
The MLive/Advance team has helped Kadant scale our digital strategy for the industries we serve. As our marketing efforts have begun shifting from inbound to more outbound and account-based marketing, they have listened and guided us with solutions that have exceeded our lead generation goals. I value the strong partnership that’s grown the last six years with Ryan Winfield and his team as our digital agency.
Throughout our five-plus years of working with MLive to guide our digital marketing strategy, we’ve seen tremendous success in capturing more market share of our industry. The team at MLive takes great care to learn the nuances of our products and consumers, and provide strategies that increase leads and support our sales staff across the US. They are great stewards of our budget, and create a strong ROI that can be attributed back to the campaigns. The MLive team is an extension of our own, which is why they make for a great long-term digital marketing partner.