GIG IS YOU.
We thrive on partnership.
On invention. On solving elusive “marketing riddles.”
We’ve been telling Michigan’s
stories for nearly 200 years.
A Legacy of
The MLive Media Group of today drives Michigan businesses to greater success. We are the most read news site in Michigan. But we also supply marketing and media the way your business requires, whether as a full-service agency or as consultants to your in-house staff. Connected to the media powerhouses of Condé Nast and Advance Local, we know publishing and digital better than anyone else.
MEDIA IS OUR SUPERPOWER. PUT IT TO USE FOR YOU.
Marketing Experts at Your Fingertips
You can’t spell personalization without persona
In marketing, we hear a lot about personas and using them for targeting. Personas provide a way to view a group based on a collection…
Google Analytics 4: What You Need to Know
Debuting in the fall of 2012, the current version of Google Analytics, known as Universal Analytics (UA) has been the standard bearer of website data…
Match Expectations of Gen Z In Higher Ed
There is an urgent need to reinvest to make the academic experience of the younger generation flawless. But it’s not just about convenience. It’s also…
Dr. DeVor used our staff of experts to help him select which of our more than 100 digital services would work best for his business. In less than a year, DeVor’s new patient flow more than doubled.
Eric Hultgren knows marketing, he cuts the fat to expose the essential meat and potatoes. Eric’s approach is consistently easy to digest and transparently real, honest and entertaining.
Eric can introduce new ideas and make them a realty within the hour. As media is ever-changing in this fast-paced environment, Eric will inform his audience of current industry trends and how to implement those trends back in the office.
In a market that is very segmented it can be tough to get the attention of potential and existing customers. Eric [Hultgren, of MLive] helped us recognize the need to focus on making our customer "the hero" in our business scenarios for sustainable success.
A big thanks to our digital marketing team at MLive. Our hard work is paying off! [In response to Mackinac Island being named Number One Summer Destination by TripAdvisor in 2018]
We are confident that the final result will exceed our performance expectations. Not to mention, it’s so pretty! This group of creative and talented individuals has been a dream to work with. Their knowledge and hard work shines in every step of the way.
The result was stunning … a look that was strong, professional, inclusive, inviting, and even a tad fun.
The process for designing something as seemingly simple as a logo is somewhat magical. Looking at what we had before and looking at what we have now is an impressive difference. Our staff sees the difference and is excited and motivated to promote and expand the brand. We love the guidelines, it will be a valuable tool in our marketing going forward.
We use MLive for all of our digital marketing...because of their expertise with Google Analytics reporting and analysis. MLive also offers the Visitor Bureau a wide scope of influence as one of the largest publishers in the US. This helps distribute our message regionally, and in the state of Michigan.
Our partnership with MLive is greatly valued on many levels. We feel confident in the strategies about our tourism product. Our account rep helps us fully understand our success analytics and makes necessary adjustments. We’ve worked with their creative staff on videos and blogs and feel the finished product is intriguing, professionally crafted and a true representation of our brand.
In response to receiving video creative, "Our Planning Commissioners loved them and many want to visit these locations now. They’re very impressed with the high-quality of work MLive/Advance 360 is producing."
I love working with you Holly (Holly Schonert)! You are positive, honest, upfront about realistic outcomes, and know where to find our audience. And fun!
The MLive/Advance team has helped Kadant scale our digital strategy for the industries we serve. As our marketing efforts have begun shifting from inbound to more outbound and account-based marketing, they have listened and guided us with solutions that have exceeded our lead generation goals. I value the strong partnership that’s grown the last six years with Ryan Winfield and his team as our digital agency.
Throughout our five-plus years of working with MLive to guide our digital marketing strategy, we’ve seen tremendous success in capturing more market share of our industry. The team at MLive takes great care to learn the nuances of our products and consumers, and provide strategies that increase leads and support our sales staff across the US. They are great stewards of our budget, and create a strong ROI that can be attributed back to the campaigns. The MLive team is an extension of our own, which is why they make for a great long-term digital marketing partner.
The family-owned dairy farm, MOO-ville Creamery, had one location with limited local distribution. Then it was named Michigan’s Best Ice Cream Parlor by MLive. Today, owner Troy Westendorp said they produce 733% more ice cream and distribute to most of West Michigan. “We made 12,000 gallons in 2012 when we won the contest and now are making 100,000 [gallons] a year!” said Westendorp. The Nashville, Michigan based creamery has expanded to three locations and are known for their innovations, creative flavors and community focus, thanks to the support of Michigan’s Best and MLive.
"My experience with MLive during the Covid-19 crisis, has been exceptional. They have proactively reached out and adjusted our campaigns both in spending and the message mid campaign without missing a beat. Going forward in these uncertain times they have also made sure to let us know that they are willing to work with us on contracts etc etc. It has been during this experience that they have shown, through their customer service, that they are concerned with what’s really best for our organization and have proven to be true partners in every sense of the word. I am grateful for our partnership now more than ever."
As a marketing professional that works with a variety of partners, my experience with MLive has consistently exceeded expectations. MLive's customer service is second to none, and our company is very pleased with the results of our campaigns.