GIG IS YOU.
We thrive on partnership.
On invention. On solving elusive “marketing riddles.”
We’ve been telling Michigan’s
stories for nearly 200 years.
A Legacy of
The MLive Media Group of today drives Michigan businesses to greater success. We are still the best source of news and information in our region. But we also supply marketing and media the way your business requires, whether as a full service agency or as consultants to your in-house staff. Connected to the media powerhouses of Condé Nast and Advance Local, we know publishing and digital better than anyone else.
USE MEDIA TO YOUR ADVANTAGE
WHAT WE DO
How We Do Business
Understanding Data to Tell Better Stories
Simply having Google Analytics at your disposal isn’t enough. You must understand what the data is telling you. If you don’t use analytics or worse,…
Imitation vs. Emulation: How to Use Inspiration
Imitation is the copy and paste. It’s the fake Rolex or the knock-off Air Jordan’s you got off Instagram.
Why Flash Sales are Like Fad Diets
Companies are working harder and offering better deals to gain share, and the US population is walking away from the couponing and discounting tactic. To…
- Dr. DeVor, DDS
Dr. DeVor used our staff of experts to help him select which of our more than 100 digital services would work best for his business. In less than a year, DeVor’s new patient flow more than doubled.
- CEO of Better Drinking Culture
Eric Hultgren knows marketing, he cuts the fat to expose the essential meat and potatoes. Eric’s approach is consistently easy to digest and transparently real, honest and entertaining.
- Michigan Chamber of Commerce
Eric can introduce new ideas and make them a realty within the hour. As media is ever-changing in this fast-paced environment, Eric will inform his audience of current industry trends and how to implement those trends back in the office.
In a market that is very segmented it can be tough to get the attention of potential and existing customers. Eric [Hultgren, of MLive] helped us recognize the need to focus on making our customer "the hero" in our business scenarios for sustainable success.
- Mackinac Island Tourism
A big thanks to our digital marketing team at MLive. Our hard work is paying off! [In response to Mackinac Island being named Number One Summer Destination by TripAdvisor in 2018]
- Steve Volkers Group
We are confident that the final result will exceed our performance expectations. Not to mention, it’s so pretty! This group of creative and talented individuals has been a dream to work with. Their knowledge and hard work shines in every step of the way.
- Check In Michigan
The result was stunning … a look that was strong, professional, inclusive, inviting, and even a tad fun.
The process for designing something as seemingly simple as a logo is somewhat magical. Looking at what we had before and looking at what we have now is an impressive difference. Our staff sees the difference and is excited and motivated to promote and expand the brand. We love the guidelines, it will be a valuable tool in our marketing going forward.
- Executive Director - Silver Lake Sand Dunes-Hart Visitors Bureau
We use MLive for all of our digital marketing...because of their expertise with Google Analytics reporting and analysis. MLive also offers the Visitor Bureau a wide scope of influence as one of the largest publishers in the US. This helps distribute our message regionally, and in the state of Michigan.
- ChadTough Foundation
I just wanted to say thank you. You all have done amazing work and I can’t tell you how much I appreciate it.
- Gaylord Area Convention & Tourism Bureau
Our partnership with MLive is greatly valued on many levels. We feel confident in the strategies about our tourism product. Our account rep helps us fully understand our success analytics and makes necessary adjustments. We’ve worked with their creative staff on videos and blogs and feel the finished product is intriguing, professionally crafted and a true representation of our brand.
- Genesee County Metropolitan Planning Commission
In response to receiving video creative, "Our Planning Commissioners loved them and many want to visit these locations now. They’re very impressed with the high-quality of work MLive/Advance 360 is producing."