Commercials aren’t storytelling. Whether in the form of words, images, or video your advertisements are simply assets developed to show the best version of your business or tell the scripted elevator speech told hundreds of times before. More often than not these tell the who, what, when, and where, but also the “how much.” These advertisements are crafted for the actions they drive, not for the story they tell. You measure their success in the clicks, conversions, or inventory number.
Commercials come easy. Stories make you work for it.
When a story is told well, it’s clear to the audience that the purpose was to inform, entertain, or give. All the best stories generate visceral responses in sentiment, the least measurable element of a campaign. What marketers call “content strategy” really means “managing emotions,” and that doesn’t always show up in Google Analytics.
INDUSTRY INSIGHTS
Blog Posts
Think (and Communicate) Like a Designer
Content & Creative
It’s not always a straightforward task to communicate with those designing our world. To make it easier, here are some insights to the workings and…
Leveraging Counter-Intuitive Trends in Travel for Digital Marketing Success
Content & Creative
This blog post is crafted to provide insights into the current travel trends and how they can be utilized in digital marketing strategies.
Uncovering Passive Talent with Targeted Digital Marketing in a Shifting Jobscape
Content & Creative
How can employers in these regions tap into the vast potential of passive job seekers – those not actively searching but open to the right…
WE'RE HERE TO HELP
Grow Your Business
This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.
Ad Choices
