Michigan’s Best, highlighting the best people, places, events and activities of the State

At MLive.com, we’re responsible for reporting the news of the State of Michigan. We do that (and more!) through newspapers, website, and social media. At MLive, we love Michigan and we want everyone to know! This love is most on display through our Michigan’s Best content.

In Michigan’s Best, readers find the best Michigan has to offer — hidden gems, family fun, surprising dishes and drinks, unique Michiganders, year-round adventures, vibrant communities, romantic getaways, awe-inspiring views, and heartwarming stories.

Michigan’s Best (MI Best) helps readers plan their next adventure or perhaps just brings a smile to their day. Because of the nature of this content, our MI Best audience is highly engaged and active, using our content to explore Michigan.

8 MM

Content views of Michigan's Best in 2021

42%

increase
year over year

5.5 MM

users in
2021

38%

increase in users
from 2020

What the MI Best Team
is Capable Of

The MI Best team is made up of experienced and technical content creators whose curiosity drives them to share every nook and cranny of Michigan. The effect of powerful content and passionate brand ambassadors is an opportunity to uplift our client’s sponsored stories – exposure to a highly engaged audience, the halo effect impact through adjacency to premium MLive.com content, and the opportunity to tell their story through the MI Best lens.

For our clients being a part of Michigan’s Best means sharing your stories through platforms like video, social media, print and display. It means aligning your brand with highly sharable, entertaining, educational, and uplifting content via vlogs, sponsorships, podcasts, and other media. There are so many ways to be part of the movement.

MI BEST DAY

MI BEST VLOG

MI BEST PODCAST

MI BEST SPOTLIGHT VIDEO

MI BEST GUIDE (PRINT)

MI BEST SPONSORED ARTICLE

MI BEST READER’S CHOICE (AUDIENCE VOTING)

And MI Best content is promoted using the power of MLive.com and a variety of branded social media and streaming channels – creating awareness and engagement through the posts, clicks, comments, and shares of our audience.

1 MM

organic views
on MI Best Facebook page

2.8 MM

Paid impressions on
MI Best Facebook

And the results speak for themselves:

The family-owned dairy farm, MOO-ville Creamery, had one location with limited local distribution. Then it was named Michigan’s Best Ice Cream Parlor by MLive. Today, owner Troy Westendorp said they produce 733% more ice cream and distribute to most of West Michigan. “We made 12,000 gallons in 2012 when we won the contest and now are making 100,000 [gallons] a year!” said Westendorp. The Nashville, Michigan based creamery has expanded to three locations and are known for their innovations, creative flavors and community focus, thanks to the support of Michigan’s Best and MLive.

Troy Westendorp MOO-ville Creamery
"My experience with MLive during the Covid-19 crisis, has been exceptional. They have proactively reached out and adjusted our campaigns both in spending and the message mid campaign without missing a beat. Going forward in these uncertain times they have also made sure to let us know that they are willing to work with us on contracts etc etc. It has been during this experience that they have shown, through their customer service, that they are concerned with what’s really best for our organization and have proven to be true partners in every sense of the word. I am grateful for our partnership now more than ever."

Cori-Ann Cearley Munising Visitors Bureau Pictured Rocks Inn and Suites

Contributed by Rebecca DuShane, Project & Media Management

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In Michigan’s Best, readers find the best Michigan has to offer — hidden gems, family fun, surprising dishes and drinks, unique Michiganders, year-round adventures, vibrant communities, romantic getaways, awe-inspiring views, and heartwarming stories.