At MLive.com, we’re responsible for reporting the news of the State of Michigan. We do that (and more!) through newspapers, website, and social media. At MLive, we love Michigan and we want everyone to know! This love is most on display through our Michigan’s Best content.
In Michigan’s Best, readers find the best Michigan has to offer — hidden gems, family fun, surprising dishes and drinks, unique Michiganders, year-round adventures, vibrant communities, romantic getaways, awe-inspiring views, and heartwarming stories.
Michigan’s Best (MI Best) helps readers plan their next adventure or perhaps just brings a smile to their day. Because of the nature of this content, our MI Best audience is highly engaged and active, using our content to explore Michigan.
8 MM
Content views of Michigan's Best in 2021
42%
increase
year over year
5.5 MM
users in
2021
38%
increase in users
from 2020
What the MI Best Team
is Capable Of
The MI Best team is made up of experienced and technical content creators whose curiosity drives them to share every nook and cranny of Michigan. The effect of powerful content and passionate brand ambassadors is an opportunity to uplift our client’s sponsored stories – exposure to a highly engaged audience, the halo effect impact through adjacency to premium MLive.com content, and the opportunity to tell their story through the MI Best lens.
For our clients being a part of Michigan’s Best means sharing your stories through platforms like video, social media, print and display. It means aligning your brand with highly sharable, entertaining, educational, and uplifting content via vlogs, sponsorships, podcasts, and other media. There are so many ways to be part of the movement.
MI BEST DAY
MI BEST VLOG
MI BEST PODCAST
MI BEST SPOTLIGHT VIDEO
MI BEST GUIDE (PRINT)
MI BEST SPONSORED ARTICLE
MI BEST READER’S CHOICE (AUDIENCE VOTING)
And MI Best content is promoted using the power of MLive.com and a variety of branded social media and streaming channels – creating awareness and engagement through the posts, clicks, comments, and shares of our audience.
1 MM
organic views
on MI Best Facebook page
2.8 MM
Paid impressions on
MI Best Facebook
And the results speak for themselves:
Contributed by Rebecca DuShane, Project & Media Management
INDUSTRY INSIGHTS
Blog Posts
The Rise of AI and ML
The shift away from third-party cookies presents both challenges and opportunities for traditional marketers. It’s natural to feel nervous about adopting new technologies like artificial…
Think (and Communicate) Like a Designer
It’s not always a straightforward task to communicate with those designing our world. To make it easier, here are some insights to the workings and…
Leveraging Counter-Intuitive Trends in Travel for Digital Marketing Success
This blog post is crafted to provide insights into the current travel trends and how they can be utilized in digital marketing strategies.
WE'RE HERE TO HELP
Grow Your Business
This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.
Ad Choices
