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You Have Changed, but Your Image Hasn’t

Life happens at a fast clip, and your brand matures with every deal. If your brand promise, products or services have changed in time but your brand hasn’t kept up, it may be time.

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You Aren’t Memorable

Your potential customers see you frequently, but don’t remember your brand or worse, your mission.

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You Look Dated

Your choice of date-night clothing has changed since you graduated high school. If your brand has been around a long time and never shrugged off the bellbottoms, it’s time to refresh your wardrobe.

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Brand Promise Isn’t Clear

Do you have a mantra? Do you stand for something? Do you have a shared mission? That should be evident visually to those that encounter your brand.

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Poor Sentiment

Your brand has poor consumer perception and needs to reinvent.

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New Competitors

When the competitive set changes dramatically, you need to choose: stick with what has worked, change, or simply refresh. “Updating” is not the same as “Start Over.”  Act in accordance with what reality is now, not what it once was.

INDUSTRY INSIGHTS

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You’ve heard of Facebook pixels, and you may have read they’re important, but are they really necessary for your campaign?

Content Marketing Pillars


Content marketing is not creating a one-off advertorial promoting your latest sale. That’s great if customers buy your product or service after engaging a piece…

Ethos, Pathos & Logos: How a 2,400-Year-Old Concept Still Shapes Marketing Today


While tactics and tools can be interchangeable between the modes, the one thing that is and always will be a constant is understanding your audience…

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