You Have Changed, but Your Image Hasn’t
Life happens at a fast clip, and your brand matures with every deal. If your brand promise, products or services have changed in time but your brand hasn’t kept up, it may be time.
You Aren’t Memorable
Your potential customers see you frequently, but don’t remember your brand or worse, your mission.
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You Look Dated
Your choice of date-night clothing has changed since you graduated high school. If your brand has been around a long time and never shrugged off the bellbottoms, it’s time to refresh your wardrobe.
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Brand Promise Isn’t Clear
Do you have a mantra? Do you stand for something? Do you have a shared mission? That should be evident visually to those that encounter your brand.
Poor Sentiment
Your brand has poor consumer perception and needs to reinvent.
New Competitors
When the competitive set changes dramatically, you need to choose: stick with what has worked, change, or simply refresh. “Updating” is not the same as “Start Over.” Act in accordance with what reality is now, not what it once was.
INDUSTRY INSIGHTS
Blog Posts
Seeking Ways To Help, Restaurant Partners Support Staff
Content & Creative
While the carryout-only model would not sustain their numerous locations long term and forced closure, the business wanted to help its employees however possible.
Musical Venue turns Virtual in Response to Social Distancing Orders
Content & Creative
The Listening Room’s last show was March 13th and three days later all remaining scheduled shows were postponed. In an effort to keep the music…
Findings from MLive’s Social Consultancy
Content & Creative
Over the past two weeks MLive Media Group has been doing 15-min virtual meetings with businesses around Michigan to help answer questions and see how…
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