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You Have Changed, but Your Image Hasn’t

Life happens at a fast clip, and your brand matures with every deal. If your brand promise, products or services have changed in time but your brand hasn’t kept up, it may be time.

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You Aren’t Memorable

Your potential customers see you frequently, but don’t remember your brand or worse, your mission.

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You Look Dated

Your choice of date-night clothing has changed since you graduated high school. If your brand has been around a long time and never shrugged off the bellbottoms, it’s time to refresh your wardrobe.

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Brand Promise Isn’t Clear

Do you have a mantra? Do you stand for something? Do you have a shared mission? That should be evident visually to those that encounter your brand.

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Poor Sentiment

Your brand has poor consumer perception and needs to reinvent.

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New Competitors

When the competitive set changes dramatically, you need to choose: stick with what has worked, change, or simply refresh. “Updating” is not the same as “Start Over.”  Act in accordance with what reality is now, not what it once was.

INDUSTRY INSIGHTS

Blog Posts

6 Reasons to Consider a Rebrand


Do you have a mantra? Do you stand for something? Do you have a shared mission? That should be evident visually to those that encounter…

When was the last time you said “desktop?”


60% of the time we are online, it’s on a mobile device. If your digital presence isn’t optimized for a smartphone, you’re not only behind,…

Generating Creative Assets to Support In-Store Promotions


Conceiving your next event idea may come easily, with staff brainstorming during a quiet moment in the store. But the execution is a different story.…

Email Content Downloads


When used properly, attribution can be tracked from the email open rate to the site visit, and eventual appearance in-store or on your client list.

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