You Have Changed, but Your Image Hasn’t
Life happens at a fast clip, and your brand matures with every deal. If your brand promise, products or services have changed in time but your brand hasn’t kept up, it may be time.
You Aren’t Memorable
Your potential customers see you frequently, but don’t remember your brand or worse, your mission.
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You Look Dated
Your choice of date-night clothing has changed since you graduated high school. If your brand has been around a long time and never shrugged off the bellbottoms, it’s time to refresh your wardrobe.
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Brand Promise Isn’t Clear
Do you have a mantra? Do you stand for something? Do you have a shared mission? That should be evident visually to those that encounter your brand.
Poor Sentiment
Your brand has poor consumer perception and needs to reinvent.
New Competitors
When the competitive set changes dramatically, you need to choose: stick with what has worked, change, or simply refresh. “Updating” is not the same as “Start Over.” Act in accordance with what reality is now, not what it once was.
INDUSTRY INSIGHTS
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Match Expectations of Gen Z In Higher Ed
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There is an urgent need to reinvest to make the academic experience of the younger generation flawless. But it’s not just about convenience. It’s also…
Revolutionary Solution drives CRM growth for Cannabis
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Utilize a proprietary algorithm to identify and target buyers searching for cannabis products within the past 7 days.
Must-Try Tactics for Marketing Destinations
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There are two proven and high-performing marketing tactics that are gaining popularity and work very well for travel. They revolve around storytelling and changing audience…
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