You Have Changed, but Your Image Hasn’t
Life happens at a fast clip, and your brand matures with every deal. If your brand promise, products or services have changed in time but your brand hasn’t kept up, it may be time.
You Aren’t Memorable
Your potential customers see you frequently, but don’t remember your brand or worse, your mission.
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You Look Dated
Your choice of date-night clothing has changed since you graduated high school. If your brand has been around a long time and never shrugged off the bellbottoms, it’s time to refresh your wardrobe.
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Brand Promise Isn’t Clear
Do you have a mantra? Do you stand for something? Do you have a shared mission? That should be evident visually to those that encounter your brand.
Poor Sentiment
Your brand has poor consumer perception and needs to reinvent.
New Competitors
When the competitive set changes dramatically, you need to choose: stick with what has worked, change, or simply refresh. “Updating” is not the same as “Start Over.” Act in accordance with what reality is now, not what it once was.
INDUSTRY INSIGHTS
Blog Posts
Crafting an Effective Content Strategy
Content & Creative
Content marketing is a complex and multi-faceted topic, but it’s also one that can be broken down into smaller pieces. By understanding what each piece…
Want to be found by tourists this summer?
Content & Creative
When it comes to ensuring your destination or attraction is set up for success, regularly updating your channel profiles and using these channels differently for…
5 Benefits of Print Advertising
Content & Creative
Not only is the claim about print advertising being dead inaccurate, but there are benefits of utilizing local newspaper advertising.
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