You Have Changed, but Your Image Hasn’t
Life happens at a fast clip, and your brand matures with every deal. If your brand promise, products or services have changed in time but your brand hasn’t kept up, it may be time.
You Aren’t Memorable
Your potential customers see you frequently, but don’t remember your brand or worse, your mission.
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You Look Dated
Your choice of date-night clothing has changed since you graduated high school. If your brand has been around a long time and never shrugged off the bellbottoms, it’s time to refresh your wardrobe.
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Brand Promise Isn’t Clear
Do you have a mantra? Do you stand for something? Do you have a shared mission? That should be evident visually to those that encounter your brand.
Poor Sentiment
Your brand has poor consumer perception and needs to reinvent.
New Competitors
When the competitive set changes dramatically, you need to choose: stick with what has worked, change, or simply refresh. “Updating” is not the same as “Start Over.” Act in accordance with what reality is now, not what it once was.
INDUSTRY INSIGHTS
Blog Posts
The Evolution of Targeting for Marketers
Content & Creative
Marketers and agencies are on the brink of a seismic shift in how they approach targeting and reaching their audience.
The Crumbling Cookie Jar: Embracing Contextual Targeting in a Cookieless Future
Content & Creative
Unlike cookie-based targeting, which follows users around the web, contextual targeting focuses on the environments where ads appear.
The Treasure Map of Travel: How Keyword Search Volumes Guide Destination Marketing Success
Content & Creative
Top keywords, in descending order, travelers are using to determine their 2024 travel destinations
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