While the creative process may differ slightly from person to person, the overall themes stay constant. Define the goal, understand the client, get inspired and create. But how each goes about those tasks may differ. What similarities or differences do creatives in different fields share? We brought a Videographer and Creative Strategist together to discuss the topic of the creative process.

Listen as Myron Stanley and Andy Madson-Olson dive into the process of producing creative for clients. The ways they source inspiration, how they conceptualize, and what the journey is like working towards a finished product.

INDUSTRY INSIGHTS

Blog Posts

Social Media Advertising for Higher Education


When attracting and converting students for higher education institutions is your goal, social media advertising is a natural choice.

Higher Ed Enrollment Down 5.9%


Before launching an integrated marketing strategy, it’s important to understand what success looks like. If you can’t measure a campaign’s performance, how can you manage…

Cross-Platform Campaigns


In a time where competition is high and marketing budgets are being cut, nothing is more cost-effective than a digital campaign.

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