While the creative process may differ slightly from person to person, the overall themes stay constant. Define the goal, understand the client, get inspired and create. But how each goes about those tasks may differ. What similarities or differences do creatives in different fields share? We brought a Videographer and Creative Strategist together to discuss the topic of the creative process.
Listen as Myron Stanley and Andy Madson-Olson dive into the process of producing creative for clients. The ways they source inspiration, how they conceptualize, and what the journey is like working towards a finished product.
INDUSTRY INSIGHTS
Blog Posts
Generating Creative Assets to Support In-Store Promotions
Content & Creative
Conceiving your next event idea may come easily, with staff brainstorming during a quiet moment in the store. But the execution is a different story.…
Email Content Downloads
Content & Creative
When used properly, attribution can be tracked from the email open rate to the site visit, and eventual appearance in-store or on your client list.
Holiday Traditions Made Sweeter with Philanthropy
Content & Creative
Last year, The Santa Claus Girls provided (age-appropriate) gifts to 13,105 children from 5,142 families in Kent County. To think those children wouldn’t have had…
Go Green, Go White, Go Social
Content & Creative
In the social space Michigan State University is an award-winning, innovative pioneer that champions causes, helps build stars, asks questions about the mediums and then…
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