Social Media Is A Language. Get it Right!

Every social media channel is different, with a different culture and language. How consumers interact with brands varies by channel, and as an advertiser you’ll want to get it right.

The 3 Most Important Things

to Know About Social Media

From Facebooks 2.2 billion (yep—that’s billion with a “B”) active users, 72% of which boast a household income of $75,000 plus, Facebook is a noisy advertising environment that requires a pay-to-play mentality.

Six of ten adults have an active Instagram account, and while owned by Facebook, Instagram hasn’t fallen victim to the brand confusion that can occur with acquisition.

500 million tweets get sent daily on Twitter. With one of the worst visual environments and limited characters to tell your story, this channel prefers the quick witted and authentic brands. Linkedin, Pinterest and Snapchat also have unique environments deserving of study.

Need the guide to audience size and demographics for each of these platforms? Look no further.

INDUSTRY INSIGHTS

Blog Posts

The Evolution of Targeting for Marketers


Marketers and agencies are on the brink of a seismic shift in how they approach targeting and reaching their audience.

The Crumbling Cookie Jar: Embracing Contextual Targeting in a Cookieless Future


Unlike cookie-based targeting, which follows users around the web, contextual targeting focuses on the environments where ads appear.

The Treasure Map of Travel: How Keyword Search Volumes Guide Destination Marketing Success


Top keywords, in descending order, travelers are using to determine their 2024 travel destinations

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