Is Your Strategy Complete?
You Need Data – Lots of It
We understand that B2B marketing is unique. Your audience is behaving much differently than a business-to-consumer audience, and we know that reaching them at the right time is key. How you reach those individuals must provide a return on your investment (ROI) and be measurable.
More Intelligence Means Better Decisions
Know who’s shopping, and act accordingly.
Trade Show Marketing
Handshakes are more meaningful with location-based marketing
Our Tech + Market Analysis = Lead Generation served to your team
You Need Leads
Every business with a direct sales team needs quality prospects to turn into leads. Marketing and advertising simply can’t take place until you know just who you need to reach. Integrating true analytics will change the way you do business. Your marketing will be more strategic as a result.
You can’t spell personalization without persona
In marketing, we hear a lot about personas and using them for targeting. Personas provide a way to view a group based on a collection…
Google Analytics 4: What You Need to Know
Debuting in the fall of 2012, the current version of Google Analytics, known as Universal Analytics (UA) has been the standard bearer of website data…
Match Expectations of Gen Z In Higher Ed
There is an urgent need to reinvest to make the academic experience of the younger generation flawless. But it’s not just about convenience. It’s also…
Our data extends to our Readers: We know what they drive.
We can tell you the age of their car, when they bought it, and can help you get in their heads. We know our readers, and you can, too.
READ A SUCCESS STORY HERE:
11 Million People are Shopping on their Smartphone while On A Dealer Lot
11 Million. That’s a huge number. Are you positioning yourself to be the answer to the questions posed in those searches? Are you generating awareness, interest, and conversions through your website, and using your CRM data intelligently?