Recognizing Generational Differences is Key to (Travel) Marketing

Travelers of all generations constantly discuss, research and fantasize about trips. As a result, there’s a vast audience of planners (travel intenders) who need information: about destinations, attractions, hotels and more. Although marketing to travelers may seem like an easy task when people are taking three to four trips per year, not all travelers are looking for the same information in the same places. In fact, Millennials, Gen Xers and Boomers have different habits and motivations.

Millennial travelers are taking more trips than their older counterparts. They are most interested in cultural travel experiences and are more likely to book travel online. Gen Xers spend six or more months planning a trip and are more likely to work while on vacation. And unlike younger generations, Boomers tune out social media while on vacation and are the least likely to use online planning tools to book a trip.

It’s important to recognize generational trends when you’re marketing to travelers. Knowing what your audiences appreciates in a trip and how they’ll absorb the information you provide to them is key.

Check out what we found in the infographic below, download it and share it with your team.

INDUSTRY INSIGHTS

Blog Posts

Make More of the Data you Have


Our former selves took a lot of things for granted. We’ve spent the last months or more yearning for that time when things felt familiar,…

FREE DOWNLOAD: Business At a Distance


Free Download that includes tips on how to serve your customers in new ways, offer suggestions about messaging, affordable marketing solutions, and things to think…

Businesses are Reopening, and You Need a Coach


In our localized worlds, reliant on the next customer in the door or the next client cancellation, positivity balanced with prudent planning is key. To…

WE'RE HERE TO HELP

Grow Your Business

This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.

close-link
GET MORE INFO