We all know the business caterpillar, and we know the business butterfly. We can easily identify people, projects, or efforts at their beginning stages, and after launch. Most business books talk about the importance of planning—ensuring the correct strategy and generating momentum and buy-in. Many describe the key step as optimization—subtle changes after launch occurs, based on audience reaction and engagement. But rarely do we romanticize what happens between these two steps in the journey.
The Chrysalis stage, or in Scott Belsky’s words “The Messy Middle” and how design is the answer.
In this video, MLive’s Eric Hulgren speaks with Scott Belsky, creator of Behance, Chief Product Officer of Adobe, and Author of “The Messy Middle.”
Hiring Your Own Digital Marketer
Digital Media is a commodity. You heard us right. We’re telling you that it should be considered a raw material, bought and sold for the…
“I’m the Only Person Here that Thinks Like This”
Are you the lone digital wolf in an analog world? Congratulations. While frustrating, this is probably the best testament to the vision of (your organization’s) leadership…
Youthful Consumers Influenced to Buy in Social
If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to…