We all know the business caterpillar, and we know the business butterfly. We can easily identify people, projects, or efforts at their beginning stages, and after launch. Most business books talk about the importance of planning—ensuring the correct strategy and generating momentum and buy-in. Many describe the key step as optimization—subtle changes after launch occurs, based on audience reaction and engagement. But rarely do we romanticize what happens between these two steps in the journey.
The Chrysalis stage, or in Scott Belsky’s words “The Messy Middle” and how design is the answer.
In this video, MLive’s Eric Hulgren speaks with Scott Belsky, creator of Behance, Chief Product Officer of Adobe, and Author of “The Messy Middle.”
Cannabis: An Industry of Growth
With a projected revenue of $30 billion by 2025, it’s paramount the advertising industry keeps pace with the growth in the Cannabis category.
Michigan’s Best Reaches Millions, Drives Engagement for Partners
Michigan has to offer and features the adventures of two well-known Michigan Journalists, John Gonzales and Amy Sherman. This content stream, found on Mlive.com/michigansbest, on…
Women Inspiring Women: Mentoring Monday Returns
Mentoring Monday offers a mutually beneficial experience for both mentors and mentees. Mentors gain new perspectives while mentees receive professional development. None of us got…