Your business needs to be using video. We can’t say it enough. Your clients, your audience, your colleagues and competition are already there. Video marketing has been shown to increase conversions and sales, and search engines like video, moving you to the top of the results page. Video is a great channel to build trust and report with your audience.

Don’t let getting into video intimidate you. Here’s a video containing a few tips that assist with your experimentation. While we’re happy to help you with a full video marketing strategy, implementation, optimization and reporting project, sometimes it’s best to start small! In this episode, Eric Hultgren introduces you to the Lensball and gives a few tips for the best use of it.

Cisco has projected that more than 80% of all Internet traffic will be video by 2021.

According to Forbes, 90% of customers say video helps them make buying decisions.

Video marketers get 66% more qualified leads per year.

85% of Facebook videos are watched without sound.

Video posts on Facebook have 135% greater organic reach than photo posts.

Including a video on a landing page can increase conversion rates by 80%.

Sources: Vidyard, Aberdeen, Digiday, Social Media Today, Unbounce

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