Start 2019 off right, by taking a little time to prepare. Spend just a few minutes with MLive Media Group’s Eric Hultgren and Kate Mudgett to learn some social media fundamentals. What is an Organic Post, how is this different from a Paid Post and how should the differences be informing social media campaign tactics?

We also look at some of the pieces that will play a vital role in social media success in 2019 (hint, fantastic creative is part, but not all, of the answer).

Finally, there is something between Organic and Paid – Boosted Posts. When does this make sense and what are the benefits? Check out the conversation between Eric Hultgren and Kate Mudgett to learn more.

INDUSTRY INSIGHTS

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What is a Facebook Pixel and Why Do You Need One?


You’ve heard of Facebook pixels, and you may have read they’re important, but are they really necessary for your campaign?

Content Marketing Pillars


Content marketing is not creating a one-off advertorial promoting your latest sale. That’s great if customers buy your product or service after engaging a piece…

Ethos, Pathos & Logos: How a 2,400-Year-Old Concept Still Shapes Marketing Today


While tactics and tools can be interchangeable between the modes, the one thing that is and always will be a constant is understanding your audience…

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