Start 2019 off right, by taking a little time to prepare. Spend just a few minutes with MLive Media Group’s Eric Hultgren and Kate Mudgett to learn some social media fundamentals. What is an Organic Post, how is this different from a Paid Post and how should the differences be informing social media campaign tactics?

We also look at some of the pieces that will play a vital role in social media success in 2019 (hint, fantastic creative is part, but not all, of the answer).

Finally, there is something between Organic and Paid – Boosted Posts. When does this make sense and what are the benefits? Check out the conversation between Eric Hultgren and Kate Mudgett to learn more.

INDUSTRY INSIGHTS

Blog Posts

Social Media Advertising for Higher Education


When attracting and converting students for higher education institutions is your goal, social media advertising is a natural choice.

Higher Ed Enrollment Down 5.9%


Before launching an integrated marketing strategy, it’s important to understand what success looks like. If you can’t measure a campaign’s performance, how can you manage…

Cross-Platform Campaigns


In a time where competition is high and marketing budgets are being cut, nothing is more cost-effective than a digital campaign.

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