Start 2019 off right, by taking a little time to prepare. Spend just a few minutes with MLive Media Group’s Eric Hultgren and Kate Mudgett to learn some social media fundamentals. What is an Organic Post, how is this different from a Paid Post and how should the differences be informing social media campaign tactics?

We also look at some of the pieces that will play a vital role in social media success in 2019 (hint, fantastic creative is part, but not all, of the answer).

Finally, there is something between Organic and Paid – Boosted Posts. When does this make sense and what are the benefits? Check out the conversation between Eric Hultgren and Kate Mudgett to learn more.

INDUSTRY INSIGHTS

Blog Posts

Generating Creative Assets to Support In-Store Promotions


Conceiving your next event idea may come easily, with staff brainstorming during a quiet moment in the store. But the execution is a different story.…

Email Content Downloads


When used properly, attribution can be tracked from the email open rate to the site visit, and eventual appearance in-store or on your client list.

Holiday Traditions Made Sweeter with Philanthropy


Last year, The Santa Claus Girls provided (age-appropriate) gifts to 13,105 children from 5,142 families in Kent County. To think those children wouldn’t have had…

Go Green, Go White, Go Social


In the social space Michigan State University is an award-winning, innovative pioneer that champions causes, helps build stars, asks questions about the mediums and then…