According to Global Web Index, Social Media has an important role to play in the purchase journey.
Greater than Half of digital consumers follow brands in social
Social Media is the top product research channel among 16-24 year olds
Unfortunately, only 13% say a BUY button encourages that behavior
Action Step:
If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.
INDUSTRY INSIGHTS
Blog Posts
Brand Awareness and Cannabis Advertising
Strategy & Insights
In the cannabis industry, purchasing decisions are based on price, availability, and convenience as well as brand attributes like quality, familiarity, and trust.
5 Strategies for Finding Top Healthcare Talent
Strategy & Insights
It’s more important than ever for healthcare organizations to develop effective recruitment marketing strategies to attract the right candidates and close the current healthcare staffing…
Understanding What Converts an Audience
Strategy & Insights
The audience with either practical, pragmatic, and cared about the “numbers,” or felt the work was a calling, and were attracted to the program because…
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