According to Global Web Index, Social Media has an important role to play in the purchase journey.
Greater than Half of digital consumers follow brands in social
Social Media is the top product research channel among 16-24 year olds
Unfortunately, only 13% say a BUY button encourages that behavior
Action Step:
If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.
INDUSTRY INSIGHTS
Blog Posts
Why Trust Is the Most Powerful Growth Strategy for Community Banks and Credit Unions
Strategy & Insights
Consumers today have more financial choices than ever. From national banks to fintech apps. Yet one factor still influences decisions more than rates or promotions:…
Upper Funnel vs. Lower Funnel: Why Long-Term Growth is Crucial
Strategy & Insights
Discover how weather-triggered digital advertising helps home service companies reach customers when demand is highest and keep leads flowing all year long.
The Real Reason Your Leads Aren’t Converting (It’s Not Just Lead Quality)
Strategy & Insights
Discover how weather-triggered digital advertising helps home service companies reach customers when demand is highest and keep leads flowing all year long.
WE'RE HERE TO HELP
Grow Your Business
The MLive Media Group of today drives Michigan businesses to greater success. Contact us with any opportunities for us to help you.
Ad Choices
