According to Global Web Index, Social Media has an important role to play in the purchase journey.
Greater than Half of digital consumers follow brands in social
Social Media is the top product research channel among 16-24 year olds
Unfortunately, only 13% say a BUY button encourages that behavior
If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.
Audience Targeting: It’s all about the data!
You’ve probably heard of three types of data—first, second, and third party data. First and third party data are the ones you hear about most,…
Simplify Your Social Media Voice
Generating a social media strategy can be scary for a first-timer. At MLIve Media Group, we get it—when social is just part of your job…
RECRUIT SMARTER NOT HARDER
As the workforce evolves to be increasingly more competitive, it has become challenging for companies to attract and retain high caliber talent. Quality employees are…