According to Global Web Index, Social Media has an important role to play in the purchase journey.
Greater than Half of digital consumers follow brands in social
Social Media is the top product research channel among 16-24 year olds
Unfortunately, only 13% say a BUY button encourages that behavior
Action Step:
If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.
INDUSTRY INSIGHTS
Blog Posts
Tips for Universities to Enhance Recruitment Marketing
Strategy & Insights
Effectively marketing a university to prospective students requires a well-rounded approach that leverages digital platforms, highlights unique selling points, utilizes targeted advertising, enhances the website…
What Influences Choosing A Destination
Strategy & Insights
Travelers look to influencers who align with their preferences and values for recommendations and inspiration.
Advanced Strategies To Elevate your Marketing Campaign
Strategy & Insights
Remember, advanced digital marketing strategies require a solid foundation in the basics of digital marketing. It's essential to continuously refine and adapt your strategies based…
WE'RE HERE TO HELP
Grow Your Business
This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.
Ad Choices
