According to Global Web Index, Social Media has an important role to play in the purchase journey.

Greater than Half of digital consumers follow brands in social

Social Media is the top product research channel among 16-24 year olds

Unfortunately, only 13% say a BUY button encourages that behavior

Action Step:

If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.

INDUSTRY INSIGHTS

Blog Posts

Streamed Video is Scalable, Targeted


Referred to as OTT, Internet-based content is streamed to devices connected to a television (think Roku or Amazon Fire devices) or via functionality of Smart…

Cannabis: An Industry of Growth


With a projected revenue of $30 billion by 2025, it’s paramount the advertising industry keeps pace with the growth in the Cannabis category.

Google Tag Manager – Basics & Benefits


Have you ever wondered what Google Tag Manager (GTM) is used for? Or maybe you have GTM on your website but aren’t sure how it…

WE'RE HERE TO HELP

Grow Your Business

This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.

close-link
GET MORE INFO