According to Global Web Index, Social Media has an important role to play in the purchase journey.

Greater than Half of digital consumers follow brands in social

Social Media is the top product research channel among 16-24 year olds

Unfortunately, only 13% say a BUY button encourages that behavior

Action Step:

If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.

INDUSTRY INSIGHTS

Blog Posts

Relationship Management to Grow Audience


Know who’s on your list. We don’t mean who, as in individuals. But rather, who, categorically.

Pairing Search with Display


Bundled search and display campaigns perform better than standalone display campaigns, and are also more cost effective.

Personalize your Campaign with Lead Segmentation


It’s no wonder that 53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. (DemanGen)

WE'RE HERE TO HELP

Grow Your Business

This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.

close-link
GET MORE INFO