According to Global Web Index, Social Media has an important role to play in the purchase journey.

Greater than Half of digital consumers follow brands in social

Social Media is the top product research channel among 16-24 year olds

Unfortunately, only 13% say a BUY button encourages that behavior

Action Step:

If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.

INDUSTRY INSIGHTS

Blog Posts

Do I Join Clubhouse?


Trying to “play” in the social media space without content consideration is like showing up to the sandbox without any toys.

Preparing For A Cookie-less Digital Advertising Landscape


3p cookie-tracking has become increasingly invasive. It’s time for the industry to move to a more privacy-centric approach – and as marketers, you should be…

What you promote matters as much as How you Promote


Trying to “play” in the social media space without content consideration is like showing up to the sandbox without any toys.

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This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.

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