According to Global Web Index, Social Media has an important role to play in the purchase journey.
Greater than Half of digital consumers follow brands in social
Social Media is the top product research channel among 16-24 year olds
Unfortunately, only 13% say a BUY button encourages that behavior
Action Step:
If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.
INDUSTRY INSIGHTS
Blog Posts
The Evolution of Targeting for Marketers
Strategy & Insights
Marketers and agencies are on the brink of a seismic shift in how they approach targeting and reaching their audience.
The Crumbling Cookie Jar: Embracing Contextual Targeting in a Cookieless Future
Strategy & Insights
Unlike cookie-based targeting, which follows users around the web, contextual targeting focuses on the environments where ads appear.
The Treasure Map of Travel: How Keyword Search Volumes Guide Destination Marketing Success
Strategy & Insights
Top keywords, in descending order, travelers are using to determine their 2024 travel destinations
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This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.