According to Global Web Index, Social Media has an important role to play in the purchase journey.

Greater than Half of digital consumers follow brands in social

Social Media is the top product research channel among 16-24 year olds

Unfortunately, only 13% say a BUY button encourages that behavior

Action Step:

If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.

INDUSTRY INSIGHTS

Blog Posts

Prestige is Magic


As a team we worry about every detail, this can be the placement of a vase, estimated time to get a cocktail, to how many people will…

A Little Knowledge Goes a Long Way – Organic vs. Paid


Start 2019 off right, by taking a little time in 2018 to prepare. Spend just a few minutes with MLive Media Group’s Eric Hultgren and…

Tech Review: Anamorphic Lens


If you’re looking to buy some new video technology in 2019, look for something that will help your company’s marketing efforts but not break the…

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