According to Global Web Index, Social Media has an important role to play in the purchase journey.

Greater than Half of digital consumers follow brands in social

Social Media is the top product research channel among 16-24 year olds

Unfortunately, only 13% say a BUY button encourages that behavior

Action Step:

If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.

INDUSTRY INSIGHTS

Blog Posts

Mobile First Thinking is No Longer a Luxury


A reported 70% do vacation research using a smartphone, but can they also book and pay for their travel or experience? If the answer is…

Mental Health Providers Benefit from Content Strategy


Content builds trust and over time elevates your position in search results, especially when you’ve included key terminology that your audience might be searching.

#Protips: Marketing your Practice


Your patients are already googling their symptoms. (Did you know that 7% of daily Google searches are healthcare related?) Be sure they are finding the…

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