According to Global Web Index, Social Media has an important role to play in the purchase journey.

Greater than Half of digital consumers follow brands in social

Social Media is the top product research channel among 16-24 year olds

Unfortunately, only 13% say a BUY button encourages that behavior

Action Step:

If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.

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FREE Webinar: Marketing During Times of Uncertainty


Join us for a FREE WEBINAR, called “Marketing During Times of Uncertainty.” Led by Eric Hultgren (with possible special guests), we’ll be performing this webinar…

FREE DOWNLOAD: Marketing in Uncertain Times


These tips will help you to stay frugal, stay purposeful, and offer a clear direction.

Seeking Ways To Help, Restaurant Partners Support Staff


While the carryout-only model would not sustain their numerous locations long term and forced closure, the business wanted to help its employees however possible.

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