According to Global Web Index, Social Media has an important role to play in the purchase journey.

Greater than Half of digital consumers follow brands in social

Social Media is the top product research channel among 16-24 year olds

Unfortunately, only 13% say a BUY button encourages that behavior

Action Step:

If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.

INDUSTRY INSIGHTS

Blog Posts

Ethos, Pathos & Logos: How a 2,400-Year-Old Concept Still Shapes Marketing Today


While tactics and tools can be interchangeable between the modes, the one thing that is and always will be a constant is understanding your audience…

What are UTM Parameters and How Do They Appear in Google Analytics?


You may have heard the term UTMs or UTM Parameters, but what exactly are they, and what does UTM stand for? With the help of…

Putting Your Co-Op Dollars to Work


Whether the supplier, manufacturer or distributor is paying into your marketing plan, you have revenue percentages available to promote the strength of your products in…

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