According to Global Web Index, Social Media has an important role to play in the purchase journey.

Greater than Half of digital consumers follow brands in social

Social Media is the top product research channel among 16-24 year olds

Unfortunately, only 13% say a BUY button encourages that behavior

Action Step:

If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.

INDUSTRY INSIGHTS

Blog Posts

Fudge Proves Desirable to Entrants; Earns Big Rewards for Murdick’s of Mackinac Island


The sweepstakes opened on December 6. In less than a week’s time, on December 13, some 3,761 individuals entered to win five slices of Murdick’s…

Understand Your Site Traffic


Does traffic enter your site on your home page every time? Do they all take the same path through your content to the point of…

Tradeshow Strategies that Work


Messaging attendees while they’re at the show can improve the top-of-mind awareness for vendors and drive incremental business. In an environment where literally every fifteen…

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