According to Global Web Index, Social Media has an important role to play in the purchase journey.

Greater than Half of digital consumers follow brands in social

Social Media is the top product research channel among 16-24 year olds

Unfortunately, only 13% say a BUY button encourages that behavior

Action Step:

If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.

INDUSTRY INSIGHTS

Blog Posts

Brute Thinking


Brute Thinking is a great start to new thinking. Have you ever eaten ham and melon for dinner? Would you dress like Lady Gaga? Have…

Understanding SEO


A good SEO campaign hits the right audience with the right message in a very user-friendly way. Even better, you don’t have to pay to…

Better Audience Targeting in 3 Steps


Your marketing exists to help sell your products or services, and to do that effectively, you need it to reach your audience most likely to…

OTHER TOPICS

WE'RE HERE TO HELP

Grow Your Business

This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.