According to Global Web Index, Social Media has an important role to play in the purchase journey.

Greater than Half of digital consumers follow brands in social

Social Media is the top product research channel among 16-24 year olds

Unfortunately, only 13% say a BUY button encourages that behavior

Action Step:

If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.

INDUSTRY INSIGHTS

Blog Posts

Audience Targeting: It’s all about the data!


You’ve probably heard of three types of data—first, second, and third party data. First and third party data are the ones you hear about most,…

Simplify Your Social Media Voice


Generating a social media strategy can be scary for a first-timer. At MLIve Media Group, we get it—when social is just part of your job…

RECRUIT SMARTER NOT HARDER


As the workforce evolves to be increasingly more competitive, it has become challenging for companies to attract and retain high caliber talent. Quality employees are…

OTHER TOPICS

WE'RE HERE TO HELP

Grow Your Business

This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.