According to Global Web Index, Social Media has an important role to play in the purchase journey.

Greater than Half of digital consumers follow brands in social

Social Media is the top product research channel among 16-24 year olds

Unfortunately, only 13% say a BUY button encourages that behavior

Action Step:

If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.

INDUSTRY INSIGHTS

Blog Posts

Prestige is Magic


As a team we worry about every detail, this can be the placement of a vase, estimated time to get a cocktail, to how many people will…

KPIs MATTER


During onboarding, we develop mutually agreeable indicators of success and goals with each client. During our investigation/onboarding phase, we develop, with each client, mutually agreeable…

Why advertisers should ditch TV


For years TV has been the go to platform for entertainment and educational content; capturing the attention of the majority of any geographic audience. For…

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