According to Global Web Index, Social Media has an important role to play in the purchase journey.

Greater than Half of digital consumers follow brands in social

Social Media is the top product research channel among 16-24 year olds

Unfortunately, only 13% say a BUY button encourages that behavior

Action Step:

If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.

INDUSTRY INSIGHTS

Blog Posts

Using Sweepstakes as a Low-Funnel Tactic


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Crafting Creative Around KPIs


The goal of any successful campaign should be to make each viewer the hero of their own journey. An advertisement is merely a guide along…

Age is Just a Number, Audience Targeting


Audience targeting is a marketing tactic designed to get the right message to the right person, at the moment that makes the most sense for…

The Art of Creative


Creatives are always reading people to understand what makes them tick. Everyone they meet informs their unique worldview and drives educated decisions about what ads…

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