Expert Digital Strategies for the Healthcare Industry
At MLive Media Group, we activate audiences for hospitals, health systems, practices and clinics. With a focus on patient acquisition, our digital strategists are experts in the healthcare space, positioned as the link between your business goals and the marketing strategy that achieves them.
Patients Have Choices. We Help Them Choose You.
Healthcare customers are in the driver’s seat. With so many influencers and choices to make, consumers rely on brands to tell their stories and make connections that do more than inform. Positioning your practice as the right choice for the patient searching for you is paramount. Our experts take a complex advertising world, and build a plan that gets you noticed.
Our Expertise
Use Data to Your Advantage
Healthcare marketing requires best-in-class promotions. We use data you already have, plus first- and third-party data we own. Together, these drive activity and generate results.
Search
7% of Google’s daily searches are health related. Let us help present your brand to those looking for answers and position your brand as the source of the information they seek.
Audience Targeting
Combine audience targeting with meaningful content served with impactful creative. Together, we’ll build strategies centered around the prospects and audiences you strive to attract.
Most of us consider health a high priority, but we need reminders to act as we go about our daily routine.
Brands can combine precision targeting with portable content to engage with health audiences at any time.
Who We Help
Hospitals and Health
Practices and Clinics
Seniors and Home Health
Public Health
More Patients. But Better: The Right Ones
What We Do
HERE'S HOW
Business Consultants
Our consultants make your internal team stronger, without adding staff.
Media Specialists
Placing your marketing messages within Michigan’s number one news source is just the beginning. We do digital at the local, state and global levels, targeting audiences by geography, demographics and behavioral characteristics.
Lead Generators
We grow businesses we partner with, and marketing isn’t the only way. Lead Generation is a specialty, using data you already have to create your next best customer.
Our Expertise
READ A SUCCESS STORY HERE:
Patient Acquisition Campaign Leads To
3 Facility Waitlist
Inspire Autism is growing the number of locations, and since the launch of our campaign, 3 locations have grown to waiting list status for patients. Their organic growth, along with this patient acquisition campaign, is the impetus for additional facilities.
READ A SUCCESS STORY HERE:
Healthcare Organization Grows To
5 Locations
Catherine’s experienced an immediate lift of 40% in organic site traffic, and 60% in direct site traffic. This experienced also refined the geographies from which their traffic was coming, which had eluded the FQHC with previous partners.
Let's connect!
Mental Health Providers Benefit from Content Strategy
Content builds trust by offering more in-depth connections with your new and existing patients. But it does more than adding depth to existing relationships.
#PROTIPS: Marketing your Practice
While this article was written with healthcare practices in mind, the tips in this blog are relevant to any service-based practice or business.
PREPARING FOR A Cookie-less Digital Advertising Landscape
Last year, Google confirmed that a long-rumored change to the digital advertising community would be coming. In 2022, the Chrome browser will phase out support for third-party (3p) cookies. These cookies, without exaggeration, currently power the commercial Internet.
Ad Choices
