The work of our firm requires lots of data, a spectacular technology stack, and the right people to use both expertly. We are great at finding audiences for our clients and driving consumer action. And even though we’re great at making the digital space work for others, we’re equally susceptible to its charms.
In this video series, learn how our own team was targeted, resulting in a purchase or action taken with a business or retailer. After all, we are often part of your audience, too!
Strategy Question: Programmatic or Direct Impressions?
Audience targeting is a powerful part of your digital marketing strategy that allows you to reach the right people with the right message. When deployed…
Design Your Campaign for Mobile
Consumers are increasingly accessing the internet on the go—thus often giving them less time (and perhaps less patience) than they would have at home or…
Optimize Your Traditional Search Campaign
Using traditional search, we’ll find those looking for services “right now.” But optimizing the campaign to include the use of Performance Max, we can target…