The work of our firm requires lots of data, a spectacular technology stack, and the right people to use both expertly. We are great at finding audiences for our clients and driving consumer action. And even though we’re great at making the digital space work for others, we’re equally susceptible to its charms.
In this video series, learn how our own team was targeted, resulting in a purchase or action taken with a business or retailer. After all, we are often part of your audience, too!
INDUSTRY INSIGHTS
Blog Posts
You can’t spell personalization without persona
All
In marketing, we hear a lot about personas and using them for targeting. Personas provide a way to view a group based on a collection…
Google Analytics 4: What You Need to Know
All
Debuting in the fall of 2012, the current version of Google Analytics, known as Universal Analytics (UA) has been the standard bearer of website data…
Match Expectations of Gen Z In Higher Ed
All
There is an urgent need to reinvest to make the academic experience of the younger generation flawless. But it’s not just about convenience. It’s also…
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