Though I love to read, I’m probably like most: I go through cycles. At my pique performance I’m consuming about 6 books per month, but that means the weather is bad or the story is too good to set down. Usually, I’ll pace around 4 books each month, switching back and forth between books that will influence my business life, and novels that inspire, inform, or entertain.

In the last two-ish months, I’ve read:

We all want Apple’s silver bullet, and what I got from this was some silver buckshot. While I didn’t walk away with the secret to living an Apple life, I did get a few fun morsels that I’ll keep with me. While a good Steve Jobs anecdote can make anyone happy, I got more from the flow of business decisions that took Kocienda through his career, past and present.

As a creative that leads a creative team, I needed Victore’s frank speak just as delivered. It’s refreshing to read something designed, as opposed to simply stories in chapter form, and his grit and humor landed solidly for me. “Run From Comfort” is a theme I try to practice and will never master, so experiencing another designer’s journey first hand through his own words was a delight.

This was recommended to me by a friend that shared with me it had life changing powers. With an eleven year old in the house, I figured I could use all the help I could get. It simultaneously challenged me and affirmed my own points of view, and yes, I’ve used some of my learning.

Hilarious, unpredictable, and only for entertainment, an account of Obama and Biden’s time travel exploits and adventures in comic book form. Only for the fans of Obama, NOT for children.

A quick read on concepts that will sound too jargon-y to be used on non-marketers: Information Architecture and UX, How to Make Sense of Any Mess contains two sections that I’ll reference later on charting and categorizing content. I won’t use it every day, but I’ll remember it when faced with a certain-shaped-marketing-riddle.

As one that attaches meaning to objects large and small, this novel promised to be fascinating. I found the story line sweet but not saccharinely so and enjoyed its loveliness for the time of the read.

This novel combined my two passions: gardening and dogs. Monty is a heroic British television personality that I adore, and his ability to coin a phrase is remarkable. The writing was emotive but not difficult, and the topics are favorites. It was over too soon.

Next Up...

What’s On Order, On the Nightstand or Next in the Lineup

If Beale Street Could Talk, James Baldwin

The Missing Of Clairedelune, Book Two, Chirstelle Dabos

Every Tool’s A Hammer: Life Is What You Make It, Adam Savage

The Complete Claudine, Colette

I Ain’t Sorry for Nothin’ I Done: August Wilson’s Process of Playwriting, Joan Herrington

The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture, Scott Belsky

INDUSTRY INSIGHTS

Blog Posts

The Evolution of Targeting for Marketers


Marketers and agencies are on the brink of a seismic shift in how they approach targeting and reaching their audience.

The Crumbling Cookie Jar: Embracing Contextual Targeting in a Cookieless Future


Unlike cookie-based targeting, which follows users around the web, contextual targeting focuses on the environments where ads appear.

The Treasure Map of Travel: How Keyword Search Volumes Guide Destination Marketing Success


Top keywords, in descending order, travelers are using to determine their 2024 travel destinations

WE'RE HERE TO HELP

Grow Your Business

This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.

  • Hidden

close-link
GET MORE INFO