A goldfish has a longer attention span that the average person.
What does that say about our society?
Our need for the quick fix has increased, and patience decreased. If you are anything like the average audience, you are quick to bounce, snap judgements are frequent, and forming brand loyalty takes more and more brand engagement.
Consider the way the current generation browses online content. If they choose to read, nearly 50% won’t read 100 words. Clearly, this changes the way we must present information. Photos, videos, emoticons, infographics are the norm. If you have large blocks of text, they must be broken up every 100 pixels, offering a visual distraction. If text is required, utilize fonts and styles to call out key features, benefits or break up the flow.
Structure your content into logical patterns to reduce the amount of time readers have to think about their response. Use visual hierarchy to accommodate the way the ocular pattern works.
How these Patterns Work
Behavior Flow is part of the Intuitive UX of your site. These eye-patterns will maximize the digital real estate and offer a natural path to the conversion point. Ease of use is the most critical guiding factor when developing an online brand experience.
by: Melvin Blohm
Tech Review: The Lensball
Eric Hultgren takes the original Lensball out to Bay City and Alpena to see what happens when you have a 360 view of the world…
Simple Ways to Build Your Employer Brand and Help Your Recruitment Efforts
Whether you’ve made an effort to create one or not, your company projects a brand to potential employers, and it plays a critical role in…
Prestige is Magic
As a team we worry about every detail, this can be the placement of a vase, estimated time to get a cocktail, to how many people will…