A goldfish has a longer attention span that the average person.
What does that say about our society?

Our need for the quick fix has increased, and patience decreased. If you are anything like the average audience, you are quick to bounce, snap judgements are frequent, and forming brand loyalty takes more and more brand engagement.

Consider the way the current generation browses online content. If they choose to read, nearly 50% won’t read 100 words. Clearly, this changes the way we must present information. Photos, videos, emoticons, infographics are the norm. If you have large blocks of text, they must be broken up every 100 pixels, offering a visual distraction. If text is required, utilize fonts and styles to call out key features, benefits or break up the flow.

Structure your content into logical patterns to reduce the amount of time readers have to think about their response. Use visual hierarchy to accommodate the way the ocular pattern works.

How these Patterns Work

Behavior Flow is part of the Intuitive UX of your site. These eye-patterns will maximize the digital real estate and offer a natural path to the conversion point. Ease of use is the most critical guiding factor when developing an online brand experience.

by: Melvin Blohm

INDUSTRY INSIGHTS

Blog Posts

Brainstorming Is Inefficient


Corporate brainstorming sessions, in the traditional sense, are an inefficient way to generate ideas. Typically participants don’t have any idea what the session is discussing,…

Why advertisers should ditch TV


For years TV has been the go to platform for entertainment and educational content; capturing the attention of the majority of any geographic audience. For…

KPIs MATTER


During onboarding, we develop mutually agreeable indicators of success and goals with each client. During our investigation/onboarding phase, we develop, with each client, mutually agreeable…

OTHER TOPICS

WE'RE HERE TO HELP

Grow Your Business

This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.