Positioning for Results Using
Search Engine Marketing
When a prospective customer uses a search engine to answer a question about how, what, where or which product, he or she is raising a hand, saying “I have a question!” Search Engine Marketing (SEM) is all about positioning your brand as the answer to the question.
of consumers begin by using a search engine to discover new products and services
using search to compare or research a brand
Paid Search Ads
can increase purchase intent by up to 28%
Using Search to Generate Qualified Leads
Your search campaign should position you as the answer to the question being posed by your ideal customer. Whether that means paid placement, as in buying an ad in the top search results (a pay-per-click campaign), or SEO (adjusting your site content to naturally generate better rankings among search results), your campaign efforts require a watchful eye and a partner willing to make real-time changes to benefit your campaign.
READ A SUCCESS STORY HERE:
Search Results Guide Inventory Decisions
A Lawn and Garden client had been selling trellises online and in big box retail locations. These products performed satisfactorily in those retail locations, and the search volume around these items supported those sales. But with a quick review of the search volumes for “lattice,” we quickly discovered that the combined search quantities were three times that of “trellis.”
Our client had both the materials and the capabilities already in place to manufacture this product. With upcoming annual sales meetings, our client used our market research and data to help bolster their pitch for adding lattices to the repertoire of products carried by retailers and distributors.
When your ideal customers raise their hands to ask a question and you show up as a possible answer, they are more likely to choose you if they recognize your brand name. Branding your business through display and video will increase the success rate of being chosen as the answer when you appear in the search results.
Real World Examples
Rita Hazan Increases Revenue 13%
Rita Hazan is simultaneously a powerhouse business owning woman, and an incredible brand of unique, high end hair care solutions, and in six months has…
Real Estate Agency Grows 108% in Leads, Reduces Spend by 57%
In a recent campaign for a well-known Michigan Real Estate Agency, it took 120 days to generate 108% greater leads which simultaneously reducing the advertising…
Increasing Awareness & Revenue with Strategic Marketing
At MLive Media Group, we knew that with a strategy centered around events and special occasions, true gains could be made. We built for them…
Simple Ways to Build Your Employer Brand and Help Your Recruitment Efforts
Whether you’ve made an effort to create one or not, your company projects a brand to potential employers, and it plays a critical role in…
Why advertisers should ditch TV
For years TV has been the go to platform for entertainment and educational content; capturing the attention of the majority of any geographic audience. For…
A good SEO campaign hits the right audience with the right message in a very user-friendly way. Even better, you don’t have to pay to…