Positioning for Results Using
Search Engine Marketing
When a prospective customer uses a search engine to answer a question about how, what, where or which product, he or she is raising a hand, saying “I have a question!” Search Engine Marketing (SEM) is all about positioning your brand as the answer to the question.
of consumers begin by using a search engine to discover new products and services
using search to compare or research a brand
Paid Search Ads
can increase purchase intent by up to 28%
Using Search to Generate Qualified Leads
Your search campaign should position you as the answer to the question being posed by your ideal customer. Whether that means paid placement, as in buying an ad in the top search results (a pay-per-click campaign), or SEO (adjusting your site content to naturally generate better rankings among search results), your campaign efforts require a watchful eye and a partner willing to make real-time changes to benefit your campaign.
READ A SUCCESS STORY HERE:
Search Results Guide Inventory Decisions
A Lawn and Garden client had been selling trellises online and in big box retail locations. These products performed satisfactorily in those retail locations, and the search volume around these items supported those sales. But with a quick review of the search volumes for “lattice,” we quickly discovered that the combined search quantities were three times that of “trellis.”
Our client had both the materials and the capabilities already in place to manufacture this product. With upcoming annual sales meetings, our client used our market research and data to help bolster their pitch for adding lattices to the repertoire of products carried by retailers and distributors.
When your ideal customers raise their hands to ask a question and you show up as a possible answer, they are more likely to choose you if they recognize your brand name. Branding your business through display and video will increase the success rate of being chosen as the answer when you appear in the search results.
Real World Examples
Dynamic Search Campaign Doubles VDP Views
Our dealer saw immediate results. In the first week of the campaign, the jump in site traffic and in particular to the VDPs was clear.…
Auto Dealer Grows Share with Strategic Geo-Targeting
More evidence of this success is seen in the leading indicators: a 39% increase in site users, and a 42% increase in new users never…
Email Marketing Tactics that Work
In the first 7 months of 2019, returning customers grew by 19%, to 41.45% of current eCommerce clients. This healthy blend of new to existing…
Master’s Program Achieves 70% Enrollment Rate
This campaign moved 57% of candidates that started the application sequence online to complete it. Of those, 92% were admitted and 70% enrolled. All this…
Simplify Your Social Media Voice
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Understanding Clients, Chaos, & The Sales Funnel
When we say we’re passionate (you could say geeky) about marketing, we don’t mean that in a ‘say what will sound good to the customer’…