Positioning for Results Using
Search Engine Marketing
When a prospective customer uses a search engine to answer a question about how, what, where or which product, he or she is raising a hand, saying “I have a question!” Search Engine Marketing (SEM) is all about positioning your brand as the answer to the question.

71%
of consumers begin by using a search engine to discover new products and services

74% Reported
using search to compare or research a brand

Paid Search Ads
can increase purchase intent by up to 28%
Using Search to Generate Qualified Leads
Your search campaign should position you as the answer to the question being posed by your ideal customer. Whether that means paid placement, as in buying an ad in the top search results (a pay-per-click campaign), or SEO (adjusting your site content to naturally generate better rankings among search results), your campaign efforts require a watchful eye and a partner willing to make real-time changes to benefit your campaign.
READ A SUCCESS STORY HERE:
Search Results Guide Inventory Decisions
A Lawn and Garden client had been selling trellises online and in big box retail locations. These products performed satisfactorily in those retail locations, and the search volume around these items supported those sales. But with a quick review of the search volumes for “lattice,” we quickly discovered that the combined search quantities were three times that of “trellis.”
Our client had both the materials and the capabilities already in place to manufacture this product. With upcoming annual sales meetings, our client used our market research and data to help bolster their pitch for adding lattices to the repertoire of products carried by retailers and distributors.
When your ideal customers raise their hands to ask a question and you show up as a possible answer, they are more likely to choose you if they recognize your brand name. Branding your business through display and video will increase the success rate of being chosen as the answer when you appear in the search results.
OUR EXPERTISE
Real World Examples
Camp for Autism Patients Full in 3 Weeks
Our primary goal in marketing this facility was to fill camp registrations. Our campaign, slated to run until the camp’s registration deadline, was paused after…
Mayoral Race Uses Social Display, OTT for Results
By 2022, the stage was set for a rematch. Our firm was employed by The Committee to elect Sheldon Neeley to provide media services leading…
Healthcare Organization Grows to 5 Locations
Catherine’s experienced an immediate lift of 40% in organic site traffic, and 60% in direct site traffic. This experienced also refined the geographies from which…
Industry insights
Blog Posts
Tips for Universities to Enhance Recruitment Marketing
Search Engine Marketing
Effectively marketing a university to prospective students requires a well-rounded approach that leverages digital platforms, highlights unique selling points, utilizes targeted advertising, enhances the website…
4-Year College Students: Changing Demographics
Search Engine Marketing
According to the Institute for Women’s Policy Research, more than one in five college students (or 22%) are now balancing the responsibilities of parenthood along…
Compel Candidates to Apply Using Video
Search Engine Marketing
Video can be a powerful tool for improving your recruitment process. By following these tips, you can use video to attract more qualified candidates, improve…
OUR PREFERRED PARTNERS



Hear What Our Clients Think of Us
WE'RE HERE TO HELP
Grow Your Business
This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.