Positioning for Results Using

Search Engine Marketing

When a prospective customer uses a search engine to answer a question about how, what, where or which product, he or she is raising a hand, saying “I have a question!” Search Engine Marketing (SEM) is all about positioning your brand as the answer to the question.

71%

of consumers begin by using a search engine to discover new products and services

74% Reported

using search to compare or research a brand

Paid Search Ads

can increase purchase intent by up to 28%

Using Search to Generate Qualified Leads

Your search campaign should position you as the answer to the question being posed by your ideal customer. Whether that means paid placement, as in buying an ad in the top search results (a pay-per-click campaign), or SEO (adjusting your site content to naturally generate better rankings among search results), your campaign efforts require a watchful eye and a partner willing to make real-time changes to benefit your campaign.

READ A SUCCESS STORY HERE:

Search Results Guide Inventory Decisions

A Lawn and Garden client had been selling trellises online and in big box retail locations. These products performed satisfactorily in those retail locations, and the search volume around these items supported those sales. But with a quick review of the search volumes for “lattice,” we quickly discovered that the combined search quantities were three times that of “trellis.”

Our client had both the materials and the capabilities already in place to manufacture this product. With upcoming annual sales meetings, our client used our market research and data to help bolster their pitch for adding lattices to the repertoire of products carried by retailers and distributors.

When your ideal customers raise their hands to ask a question and you show up as a possible answer, they are more likely to choose you if they recognize your brand name. Branding your business through display and video will increase the success rate of being chosen as the answer when you appear in the search results.

OUR EXPERTISE

Real World Examples

Munising’s content approach included video, sponsor content

Munising, Michigan has taken an approach that makes the most of their marketing dollars, connects dreamers to their brand, and tells the stories of their…

Push Notifications Get Real Results

Brick and Mortar Stores target competitor’s sites with testimonials about their own products and offers for new customers. Suppliers of CPGs target the headquarters of…

Light The Night Raises $435K with Help of MLive

“…plus, our audience reach was bigger than ever before thanks to our targeted ads and sponsored articles,” said Anne Bradley, Campaign Development Manager.

Industry insights

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