Positioning for Results Using
Search Engine Marketing
When a prospective customer uses a search engine to answer a question about how, what, where or which product, he or she is raising a hand, saying “I have a question!” Search Engine Marketing (SEM) is all about positioning your brand as the answer to the question.
71%
of consumers begin by using a search engine to discover new products and services
74% Reported
using search to compare or research a brand
Paid Search Ads
can increase purchase intent by up to 28%
Using Search to Generate Qualified Leads
Your search campaign should position you as the answer to the question being posed by your ideal customer. Whether that means paid placement, as in buying an ad in the top search results (a pay-per-click campaign), or SEO (adjusting your site content to naturally generate better rankings among search results), your campaign efforts require a watchful eye and a partner willing to make real-time changes to benefit your campaign.
READ A SUCCESS STORY HERE:
Search Results Guide Inventory Decisions
A Lawn and Garden client had been selling trellises online and in big box retail locations. These products performed satisfactorily in those retail locations, and the search volume around these items supported those sales. But with a quick review of the search volumes for “lattice,” we quickly discovered that the combined search quantities were three times that of “trellis.”
Our client had both the materials and the capabilities already in place to manufacture this product. With upcoming annual sales meetings, our client used our market research and data to help bolster their pitch for adding lattices to the repertoire of products carried by retailers and distributors.
When your ideal customers raise their hands to ask a question and you show up as a possible answer, they are more likely to choose you if they recognize your brand name. Branding your business through display and video will increase the success rate of being chosen as the answer when you appear in the search results.
OUR EXPERTISE
Real World Examples
Light The Night Raises $435K with Help of MLive
“…plus, our audience reach was bigger than ever before thanks to our targeted ads and sponsored articles,” said Anne Bradley, Campaign Development Manager.
Relevance and Authority Gain Attention
Engaging with patients means healthcare organizations need to take it one step further than just posting information on a website.
Content Generates Success for Infectious Disease Product Distributor
The experience felt personalized to the recipient, making the content feel more relevant and timely. The video collection was viewed more than 1 million times!
Industry insights
Blog Posts
Mental Health Providers Benefit from Content Strategy
Search Engine Marketing
Content builds trust and over time elevates your position in search results, especially when you’ve included key terminology that your audience might be searching.
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Search Engine Marketing
3p cookie-tracking has become increasingly invasive. It’s time for the industry to move to a more privacy-centric approach – and as marketers, you should be…
Higher Ed Enrollment Down 5.9%
Search Engine Marketing
Before launching an integrated marketing strategy, it’s important to understand what success looks like. If you can’t measure a campaign’s performance, how can you manage…
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