Employment candidates are approaching their job search as they would product research. They seek information about your brand, your culture, and your organizational philosophy. They read employee reviews and other consumer generated content, including testimonials and client feedback. Ultimately, the decision to ‘buy now’ by applying to your organization is reliant on the information they find during this phase. If you are neglecting the brand perception of your organization by current or former employees, you are doing your recruitment efforts a disservice.
Where does your job seeker research your brand?

94% SOCIAL MEDIA

37% EMPLOYER REVIEWS

24% WRITTEN CONTENT ON THE EMPLOYER SITE

24% COMPANY PUBLICATIONS OR PRODUCTS

8% VIDEO CONTENT ON COMPANY SITE OR YOUTUBE
Of Seekers, 56% cite LinkedIn and 54% regard Facebook as ideal places to begin. GlassDoor, the employee feedback site logs in at 34%.
Mobile-Friendly isn't Optional
PEOPLE WANT THEIR COMPANY TO BE RECOGNIZABLE TO OTHERS IN THEIR FAMILY OR FRIEND GROUPS
47% WORKING AMERICANS
59% MILLENNIALS
If you don’t have a site that renders well in the mobile experience, you are no longer relevant. You won’t appear in searches, and your site won’t convert. The expectation is a device-agnostic experience.
People Expect Your Company to Have a Mobile-Friendly Career Site
66% WORKING AMERICANS
82% MILLENIALS
INDUSTRY INSIGHTS
Blog Posts
Only 11% of Emails are Optimized for Mobile
Content & Creative
You’re connecting with your customers. But are you sending them communications they can open on the device in their hand? If not, you are dramatically…
6 Reasons to Consider a Rebrand
Content & Creative
Do you have a mantra? Do you stand for something? Do you have a shared mission? That should be evident visually to those that encounter…
When was the last time you said “desktop?”
Content & Creative
60% of the time we are online, it’s on a mobile device. If your digital presence isn’t optimized for a smartphone, you’re not only behind,…
Generating Creative Assets to Support In-Store Promotions
Content & Creative
Conceiving your next event idea may come easily, with staff brainstorming during a quiet moment in the store. But the execution is a different story.…
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