Employment candidates are approaching their job search as they would product research. They seek information about your brand, your culture, and your organizational philosophy. They read employee reviews and other consumer generated content, including testimonials and client feedback. Ultimately, the decision to ‘buy now’ by applying to your organization is reliant on the information they find during this phase. If you are neglecting the brand perception of your organization by current or former employees, you are doing your recruitment efforts a disservice.

Where does your job seeker research your brand?

mmg-recruitment-300x300-icon1

94% SOCIAL MEDIA

mmg-recruitment-300x300-icon2

37% EMPLOYER REVIEWS

mmg-recruitment-300x300-icon3

24% WRITTEN CONTENT ON THE EMPLOYER SITE

mmg-recruitment-300x300-icon4

24% COMPANY PUBLICATIONS OR PRODUCTS

mmg-recruitment-300x300-icon5

8% VIDEO CONTENT ON COMPANY SITE OR YOUTUBE

Of Seekers, 56% cite LinkedIn and 54% regard Facebook as ideal places to begin. GlassDoor, the employee feedback site logs in at 34%.

Mobile-Friendly isn't Optional

PEOPLE WANT THEIR COMPANY TO BE RECOGNIZABLE TO OTHERS IN THEIR FAMILY OR FRIEND GROUPS

47% WORKING AMERICANS
59% MILLENNIALS

If you don’t have a site that renders well in the mobile experience, you are no longer relevant. You won’t appear in searches, and your site won’t convert. The expectation is a device-agnostic experience.

People Expect Your Company to Have a Mobile-Friendly Career Site

66% WORKING AMERICANS
82% MILLENIALS

INDUSTRY INSIGHTS

Blog Posts

FREE DOWNLOAD: Business At a Distance


Free Download that includes tips on how to serve your customers in new ways, offer suggestions about messaging, affordable marketing solutions, and things to think…

Businesses are Reopening, and You Need a Coach


In our localized worlds, reliant on the next customer in the door or the next client cancellation, positivity balanced with prudent planning is key. To…

MLive Pledges up to $10 Million to Support Michigan Businesses


Since the start of the pandemic, the record number of readers on MLive.com was staggering. And our community needs our support now, more than ever!…

WE'RE HERE TO HELP

Grow Your Business

This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.

close-link
GET MORE INFO