Generating a social media strategy can be scary for a first-timer. At MLIve Media Group, we get it—when social is just part of your job and not your entire livelihood, knowing just what to do, how much to do, and what to say can be daunting.

Your approach doesn’t need to be complex. The premise is easy—give more than you ask for, and invite engagement. Your posts should fall into two areas:

GIVE

Not everything is about a call to action. Brands that offer something relevant to life, entertaining or informational, or just for fun are the ones we all love interacting with. Watch these posts carefully—when your audience comments, respond! Knowing that a brand will join in the conversation, especially when the business doesn’t get immediate gratification, is when a customer will feel most connected.

ASK

When you’re asking, the post includes discounts, re-messaging from the card, or lead generating calls to action. These are important to your business’s success, but less meaningful to your customer. Ideally, these are the posts being boosted or promoted through paid efforts.

Driving revenue requires the appropriate blend of giving and asking. Knowing the goal of your post will help you decide how to place it, and what to boost or pay. Use this simple guide next time you’re working on your social strategy or content calendar.

INDUSTRY INSIGHTS

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