Where your ad appears is as important as the ad itself.
At MLive Media Group, our recommendations include all media types. Sometimes those recommendations also include our owned and operated sites or print publications, but only if it serves the needs of the campaign or initiative. When we make recommendations around our own products, though, you’ll benefit from the lift that will naturally occur by being placed on our site. Learn more about the “Halo Effect” here.
Give your brand and message the benefit of our “halo”—the trust and loyalty we’ve built with generations of readers. Use our technology to find others that look like them to expand and amplify your reach.
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INDUSTRY INSIGHTS
Blog Posts
When was the last time you said “desktop?”
Advertising & Media
60% of the time we are online, it’s on a mobile device. If your digital presence isn’t optimized for a smartphone, you’re not only behind,…
Generating Creative Assets to Support In-Store Promotions
Advertising & Media
Conceiving your next event idea may come easily, with staff brainstorming during a quiet moment in the store. But the execution is a different story.…
Crafting Creative Around KPIs
Advertising & Media
The goal of any successful campaign should be to make each viewer the hero of their own journey. An advertisement is merely a guide along…
Age is Just a Number, Audience Targeting
Advertising & Media
Audience targeting is a marketing tactic designed to get the right message to the right person, at the moment that makes the most sense for…
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