Where your ad appears is as important as the ad itself.
At MLive Media Group, our recommendations include all media types. Sometimes those recommendations also include our owned and operated sites or print publications, but only if it serves the needs of the campaign or initiative. When we make recommendations around our own products, though, you’ll benefit from the lift that will naturally occur by being placed on our site. Learn more about the “Halo Effect” here.
Give your brand and message the benefit of our “halo”—the trust and loyalty we’ve built with generations of readers. Use our technology to find others that look like them to expand and amplify your reach.
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Blog Posts
You can’t spell personalization without persona
Advertising & Media
In marketing, we hear a lot about personas and using them for targeting. Personas provide a way to view a group based on a collection…
Google Analytics 4: What You Need to Know
Advertising & Media
Debuting in the fall of 2012, the current version of Google Analytics, known as Universal Analytics (UA) has been the standard bearer of website data…
Match Expectations of Gen Z In Higher Ed
Advertising & Media
There is an urgent need to reinvest to make the academic experience of the younger generation flawless. But it’s not just about convenience. It’s also…
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