A Targeted Connection
Direct to Your
Delivering your message right to a prospect’s inbox is one of the most effective forms of digital marketing. It’s even more effective when email is part of an integrated marketing campaign that’s aligned with a multi-channel strategy. We can help you deliver your message by email, then show that same recipient display and social ads, bolstering your brand and keeping you top of mind.
of emails are viewed on a smartphone
69% of users
delete emails not optimized for mobile
of email is optimized for a mobile device
YOU’VE GOT MAIL
Find Your People
MLive Media Group, with its data tools, can hone in on your audience with geographic, behavioral, or demographic targeting, to find the right people for your email message. But skilled email marketing means retargeting based on a detailed analysis of engagement. If the first email finds a receptive audience, we will help you keep track and retarget that potential buyer again.
Real World Examples
Smart Strategy for a Destination Shopping District
Over time, the strategy has grown into a model that maintains consistent branding while amplifying special events and other planned promotions episodically. This model serves…
Precision Targeting Leads to Strategic Customer Acquisitions
Kadant Solutions gained entry into three targeted production mills in just 18 months (this is considered to be well within the buying cycle of their…
Beverage Company Uses Sweepstakes as Part of Go To Market Strategy
ShineWater, A Bay City, Michigan brand used summer sweepstakes to gain traction for their brand ahead of launching in Kroger Stores.
Michigan’s Best Reaches Millions, Drives Engagement for Partners
Michigan has to offer and features the adventures of two well-known Michigan Journalists, John Gonzales and Amy Sherman. This content stream, found on Mlive.com/michigansbest, on…
Women Inspiring Women: Mentoring Monday Returns
Mentoring Monday offers a mutually beneficial experience for both mentors and mentees. Mentors gain new perspectives while mentees receive professional development. None of us got…
Putting Your Co-Op Dollars to Work
Whether the supplier, manufacturer or distributor is paying into your marketing plan, you have revenue percentages available to promote the strength of your products in…