A Targeted Connection
Direct to Your
Delivering your message right to a prospect’s inbox is one of the most effective forms of digital marketing. It’s even more effective when email is part of an integrated marketing campaign that’s aligned with a multi-channel strategy. We can help you deliver your message by email, then show that same recipient display and social ads, bolstering your brand and keeping you top of mind.
of emails are viewed on a smartphone
69% of users
delete emails not optimized for mobile
of email is optimized for a mobile device
YOU’VE GOT MAIL
Find Your People
MLive Media Group, with its data tools, can hone in on your audience with geographic, behavioral, or demographic targeting, to find the right people for your email message. But skilled email marketing means retargeting based on a detailed analysis of engagement. If the first email finds a receptive audience, we will help you keep track and retarget that potential buyer again.
Real World Examples
Precision Targeting Leads to Strategic Customer Acquisitions
Kadant Solutions gained entry into three targeted production mills in just 18 months (this is considered to be well within the buying cycle of their…
Beverage Company Uses Sweepstakes as Part of Go To Market Strategy
ShineWater, A Bay City, Michigan brand used summer sweepstakes to gain traction for their brand ahead of launching in Kroger Stores.
Fundraising: Turning to Digital
In February and March, just as the political advertising juggernaut was gaining momentum, the pandemic crushed the best-laid plans. So what now? What do you…
In this Together: What you Can Expect from Your MLive Partners
Our team is launching a series of blogs to assist businesses as they adjust to these new COVID-19 circumstances. Some may offer downloadable lists and…
Inform, Educate, and Entertain. THEN ASK.
52% of consumers say that watching product videos makes them more confident in online purchase decisions. 80% of consumers say they are more likely to…
What Matters To Our Audience Matters to Your Audience
This audience is made of conservatives and liberals. It’s made of those that might consider themselves “political junkies” and others that shy away from deep…