A Targeted Connection
Direct to Your
Delivering your message right to a prospect’s inbox is one of the most effective forms of digital marketing. It’s even more effective when email is part of an integrated marketing campaign that’s aligned with a multi-channel strategy. We can help you deliver your message by email, then show that same recipient display and social ads, bolstering your brand and keeping you top of mind.
of emails are viewed on a smartphone
69% of users
delete emails not optimized for mobile
of email is optimized for a mobile device
YOU’VE GOT MAIL
Find Your People
MLive Media Group, with its data tools, can hone in on your audience with geographic, behavioral, or demographic targeting, to find the right people for your email message. But skilled email marketing means retargeting based on a detailed analysis of engagement. If the first email finds a receptive audience, we will help you keep track and retarget that potential buyer again.
Real World Examples
Food Bank Improves Donations 23%
In the past, Food Bank of Eastern Michigan had isolated their advertising campaign to a holiday donor acquisition effort. But in 2020, MLive.com released a…
Corporate Real Estate Marketing Strategy Grows Regional Broker
In our partnership with an established, growing real estate firm encompassing 6 states, MLive Media Group crafted a strategic approach, that would simultaneously brand the…
Using Co-Op Dollars to Qualify Leads
The strategy included offered an enter-to-win: a “room full of color” from a well-known paint brand. This gift was the enticement that would include interior…
Student Recruitment in a Post Pandemic Era
Though 90% of students are still planning on attending a four-year institution eventually, 58% are waiting to enroll in college after campuses reopen. “Students seem…
Cannabis: An Industry of Growth
With a projected revenue of $30 billion by 2025, it’s paramount the advertising industry keeps pace with the growth in the Cannabis category.
Michigan’s Best Reaches Millions, Drives Engagement for Partners
Michigan has to offer and features the adventures of two well-known Michigan Journalists, John Gonzales and Amy Sherman. This content stream, found on Mlive.com/michigansbest, on…