The student decision journey isn’t linear. It’s rife with influences from all of the opinionated adults in their circle of influence. You want to work with a partner that understands how to engage your next student, increase applications, enrollment yield, student retention and alumni engagement.

Marketing for Education Has Changed

New Students Must Convert Multiple Times Before Day One

Students must know to research your institution. With great branding and audience sentiment, this is possible. But marketing for conversion as an RFI, campus visit, application, and enrollment take surgical methods, not broad strokes. Post-enrollment tactics are also critical, ensuring enrollment yields are at their healthiest.

What We Do

HERE'S HOW

Business Consultants

Our consultants make your internal team stronger, without adding staff.

Media Specialists

Placing your marketing messages within Michigan’s number one news source is just the beginning. We do digital at the local, state and global levels, targeting audiences by geography, demographics and behavioral characteristics.

Lead Generators

We grow businesses we partner with, and marketing isn’t the only way. Lead Generation is a specialty, using data you already have to create your next best customer.

Download a Free E-Book, crafted specifically for marketers in the education space. If you are responsible for education lead gen, program marketing, university awareness, or even generating users for an online training, you’ll find this information useful.

Accelerate Intent

Students are researching programs, schools, even reputation. Every search provides hints about the questions they have. Your site and marketing materials must answer those questions, and harvest information to advise your marketing.

Digital & Traditional Marketing Methods

It’s tempting to buy billboards, after seeing your competition in premium placements. But a smarter strategy places the bulk of your messaging in the palm of your future student, best using the technology to reach them and only them, eliminating unnecessary waste in spend. There’s a place for billboards. But there’s a wiser way to use them.

Recruitment

in the Era – and Aftermath of a Pandemic

This global health crisis will have lasting effects on how you do business. It will also change how you reach your students and what will influence their parents. We work with dozens of universities and educational institutions. We can help you make wise decisions based on real campaigns that are working.

We Generate Results

How we do business matters. We use technology to make us smarter and our campaigns sharper. We deploy omni-channel strategies that outperform and underspend what schools have used in the past. And we do it with expert teams, organized by your account executive so you have the answers to questions quickly.

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