The student decision journey isn’t linear. It’s rife with influences from all of the opinionated adults in their circle of influence. You want to work with a partner that understands how to engage your next student, increase applications, enrollment yield, student retention and alumni engagement.
Marketing for Education Has Changed
New Students Must Convert Multiple Times Before Day One
Students must know to research your institution. With great branding and audience sentiment, this is possible. But marketing for conversion as an RFI, campus visit, application, and enrollment take surgical methods, not broad strokes. Post-enrollment tactics are also critical, ensuring enrollment yields are at their healthiest.
What We Do
Placing your marketing messages within Michigan’s number one news source is just the beginning. We do digital at the local, state and global levels, targeting audiences by geography, demographics and behavioral characteristics.
Download a Free E-Book, crafted specifically for marketers in the education space. If you are responsible for education lead gen, program marketing, university awareness, or even generating users for an online training, you’ll find this information useful.
Students are researching programs, schools, even reputation. Every search provides hints about the questions they have. Your site and marketing materials must answer those questions, and harvest information to advise your marketing.
Digital & Traditional Marketing Methods
It’s tempting to buy billboards, after seeing your competition in premium placements. But a smarter strategy places the bulk of your messaging in the palm of your future student, best using the technology to reach them and only them, eliminating unnecessary waste in spend. There’s a place for billboards. But there’s a wiser way to use them.
in the Era – and Aftermath of a Pandemic
This global health crisis will have lasting effects on how you do business. It will also change how you reach your students and what will influence their parents. We work with dozens of universities and educational institutions. We can help you make wise decisions based on real campaigns that are working.
We Generate Results
How we do business matters. We use technology to make us smarter and our campaigns sharper. We deploy omni-channel strategies that outperform and underspend what schools have used in the past. And we do it with expert teams, organized by your account executive so you have the answers to questions quickly.
Prospective students could be people looking for a career change, students displaced from other schools, or individuals who are looking to go back to school after being in the workforce. It is now more important than ever to create smart, cost-effective marketing strategies to help maximize your recruiting efforts.
Social Media Advertising for Higher Education
When attracting and converting students for higher education institutions is your goal, social media advertising is a natural choice.
Student Recruitment in a Post Pandemic Era
The main pillars to enhancing new student enrollment is to build awareness and preference, increase the volume of qualified student candidates, as well as enriching the image of the learning institution.