Don’t ignore the authentic moments.
It’s easy to adopt a new persona on social media by curating content. Although, some businesses take it too far. LinkedIn is littered with articles and blog posts from Forbes and Business Insider. Share an employee’s success story or about a guest speaker at your next event. While LinkedIn is geared towards business and work culture, your content doesn’t always have to be dressed in a three-piece suit. Loosen up the tie now and then and show some truly authentic moments.
Stop posting just to post.
This is the “cocktail party” theory we’ve talked about before. If you’re constantly talking, no one will want to listen. Post enough to not have an empty feed, but don’t fill your feed with fluff. Think about your audience and why you are speaking to them. It’s easy to feel like everyone is yelling on LinkedIn. Remember that it’s still a social platform. If you are trying to spark engagement, then be engaging. Craft content based on your audience and listen to what they have to say. Thoughtfully produced content with true engagement will be more beneficial than constantly yelling into the ether.
Avoid canned content.
At the end of the day, LinkedIn is meant to be a helpful resource. If you’re posting the same Simon Sinek TED Talk as everyone else, your post will become white noise. Avoid posting the same canned content that pops up everywhere and start posting original content. Share case studies from clients or interviews with your employees. If you do find an interesting article, internalize it and share what you learned instead of sharing the article itself. Your content should be fresh and meaningful to your audience.
While there are numerous ways to use each platform, these simple tips will keep you on point in your use of the platform, your branding, and consumer engagement.
INDUSTRY INSIGHTS
Blog Posts
Match Expectations of Gen Z In Higher Ed
Content & Creative
There is an urgent need to reinvest to make the academic experience of the younger generation flawless. But it’s not just about convenience. It’s also…
Revolutionary Solution drives CRM growth for Cannabis
Content & Creative
Utilize a proprietary algorithm to identify and target buyers searching for cannabis products within the past 7 days.
Must-Try Tactics for Marketing Destinations
Content & Creative
There are two proven and high-performing marketing tactics that are gaining popularity and work very well for travel. They revolve around storytelling and changing audience…
WE'RE HERE TO HELP
Grow Your Business
This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.