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The world is wholly different. As a business owner or operator, you are already adjusting the way to go to market, serve your clients or customers, and message them with relevance. Surely your business model has been impacted and the unanswered questions are lingering. In this e-Book, our marketing professionals provide insight on what’s occurred and how it is changing the business landscape. We’ll offer tips on how to serve your customers in new ways, and offer suggestions about messaging, affordable marketing solutions, and things to think about as we navigate what’s next.
How the Business Model Has Changed
- Reframing the Pro Forma
- Cost of Goods, Then and Now
Customer Engagement Through Re-Entry
- The Decision Journey
- The Adoption Model
Customer Relationship Management
- Making Use of Data you Already Own
- Tracking and Building Your Audience
Marketing Now, Affordable Options for Right Now
While we all want things to feel familiar again, reality dictates that change will be substantive and, depending on Stay at Home orders in your state, may affect your business more than others.
In a time where competition is high and marketing budgets are being cut, nothing is more cost-effective than a digital campaign.
Avoid a Critical Missed Step in Education Marketing
The post-enrollment experience will make the difference between a University among the recruit’s “top three” and where that student will appear on day one.
Choose Trackable Ad Placements
Digital advertising offers something that television, billboards and radio never could: trackable interactions. Proof that your placements are working, and the ability to understand who…