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What's inside
The world is wholly different. As a business owner or operator, you are already adjusting the way to go to market, serve your clients or customers, and message them with relevance. Surely your business model has been impacted and the unanswered questions are lingering. In this e-Book, our marketing professionals provide insight on what’s occurred and how it is changing the business landscape. We’ll offer tips on how to serve your customers in new ways, and offer suggestions about messaging, affordable marketing solutions, and things to think about as we navigate what’s next.
How the Business Model Has Changed
- Reframing the Pro Forma
- Cost of Goods, Then and Now
Customer Engagement Through Re-Entry
- The Decision Journey
- The Adoption Model
Customer Relationship Management
- Making Use of Data you Already Own
- Tracking and Building Your Audience
Marketing Now, Affordable Options for Right Now
While we all want things to feel familiar again, reality dictates that change will be substantive and, depending on Stay at Home orders in your state, may affect your business more than others.
INDUSTRY INSIGHTS
Blog Posts
You can’t spell personalization without persona
In marketing, we hear a lot about personas and using them for targeting. Personas provide a way to view a group based on a collection…
Google Analytics 4: What You Need to Know
Debuting in the fall of 2012, the current version of Google Analytics, known as Universal Analytics (UA) has been the standard bearer of website data…
Match Expectations of Gen Z In Higher Ed
There is an urgent need to reinvest to make the academic experience of the younger generation flawless. But it’s not just about convenience. It’s also…
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