Analytics Tells the Story
Your Lead Gen Strategy is Incomplete
Together, your CRM and site traffic analytics tell the story of your ideal customers, and the journey they take to their purchase decisions. Knowing this information simplifies the targeting of those exact individuals, and finding those just like them.
Reach those visiting your site, or who already know your business, better.
Use GeoFencing or other location-based targeting to find people that are right for your audience types, and message just them.
Sales Data Integration
Expand your tactics through sales support: marketing, cadences, and outreach
Building Leads Takes Strategy
Every business with a direct sales team needs terrific prospects. But those using the same business development tactics they’ve always used are experiencing diminishing returns. Marketing and advertising simply can’t take place until you know just who you need to reach. Integrating true analytics and machine learning will change the way you do business. Your lead-gen marketing will be more strategic as a result.
Site Conversions, Sales, or Traffic: Which is Most Important?
Real World Examples
Munising’s content approach included video, sponsor content
Munising, Michigan has taken an approach that makes the most of their marketing dollars, connects dreamers to their brand, and tells the stories of their…
Push Notifications Get Real Results
Brick and Mortar Stores target competitor’s sites with testimonials about their own products and offers for new customers. Suppliers of CPGs target the headquarters of…
Light The Night Raises $435K with Help of MLive
“…plus, our audience reach was bigger than ever before thanks to our targeted ads and sponsored articles,” said Anne Bradley, Campaign Development Manager.
Measuring Data that Matters
Use data to improve results of your marketing with the protips in this article series. Identify just how much impact can be made by tracking…
Revolutionary Solution drives CRM growth for Cannabis
Utilize a proprietary algorithm to identify and target buyers searching for cannabis products within the past 7 days.
Measuring Digital Marketing Effectiveness
Intended to identify ways to use data to improve the results of your marketing, these articles will identify just how much impact can be made…