Analytics Tells the Story
Your Lead Gen Strategy is Incomplete
Together, your CRM and site traffic analytics tell the story of your ideal customers, and the journey they take to their purchase decisions. Knowing this information simplifies the targeting of those exact individuals, and finding those just like them.
Reach those visiting your site, or who already know your business, better.
Use GeoFencing or other location-based targeting to find people that are right for your audience types, and message just them.
Sales Data Integration
Expand your tactics through sales support: marketing, cadences, and outreach
Building Leads Takes Strategy
Every business with a direct sales team needs terrific prospects. But those using the same business development tactics they’ve always used are experiencing diminishing returns. Marketing and advertising simply can’t take place until you know just who you need to reach. Integrating true analytics and machine learning will change the way you do business. Your lead-gen marketing will be more strategic as a result.
Site Conversions, Sales, or Traffic: Which is Most Important?
Real World Examples
Corporate Real Estate Marketing Strategy Grows Regional Broker
In our partnership with an established, growing real estate firm encompassing 6 states, MLive Media Group crafted a strategic approach, that would simultaneously brand the…
Using Co-Op Dollars to Qualify Leads
The strategy included offered an enter-to-win: a “room full of color” from a well-known paint brand. This gift was the enticement that would include interior…
Promoting Michigan Made Products
The impact the industry has on people and businesses outside its industry is the largest in the nation, with every $1 spent in manufacturing generating…
Higher Ed Enrollment Down 5.9%
Before launching an integrated marketing strategy, it’s important to understand what success looks like. If you can’t measure a campaign’s performance, how can you manage…
Fundraising: Turning to Digital
In February and March, just as the political advertising juggernaut was gaining momentum, the pandemic crushed the best-laid plans. So what now? What do you…
Inform, Educate, and Entertain. THEN ASK.
52% of consumers say that watching product videos makes them more confident in online purchase decisions. 80% of consumers say they are more likely to…