Analytics Tells the Story
Your Lead Gen Strategy is Incomplete
Together, your CRM and site traffic analytics tell the story of your ideal customers, and the journey they take to their purchase decisions. Knowing this information simplifies the targeting of those exact individuals, and finding those just like them.
Reach those visiting your site, or who already know your business, better.
Use GeoFencing or other location-based targeting to find people that are right for your audience types, and message just them.
Sales Data Integration
Expand your tactics through sales support: marketing, cadences, and outreach
Building Leads Takes Strategy
Every business with a direct sales team needs terrific prospects. But those using the same business development tactics they’ve always used are experiencing diminishing returns. Marketing and advertising simply can’t take place until you know just who you need to reach. Integrating true analytics and machine learning will change the way you do business. Your lead-gen marketing will be more strategic as a result.
Site Conversions, Sales, or Traffic: Which is Most Important?
Real World Examples
Nonprofit Raises $200K in Annual Campaign with the Help of MLive
MLive Media Group is proud to support the efforts of the Santa Claus Girls through marketing strategy, ad placement, and promotion. We use a proven…
Dynamic Search Campaign Doubles VDP Views
Our dealer saw immediate results. In the first week of the campaign, the jump in site traffic and in particular to the VDPs was clear.…
Auto Dealer Grows Share with Strategic Geo-Targeting
More evidence of this success is seen in the leading indicators: a 39% increase in site users, and a 42% increase in new users never…
Using Sweepstakes as a Low-Funnel Tactic
While iPads are nice, it makes more sense for a lawn service to offer free fertilizer applications or free Fall leaf removal when you sign…
Age is Just a Number, Audience Targeting
Audience targeting is a marketing tactic designed to get the right message to the right person, at the moment that makes the most sense for…
Digital Trends Not to Ignore
What are the digital trends you should be considering? This list is by no means comprehensive, and every digital advertising firm will have their own…
The Linear Path to Conversion is Dead
For years, maybe decades, the illustration of the broadest lead generating activities refining slowly to the sale; the funnel, was broadly accepted as the accurate…