Analytics Tells the Story
Your Lead Gen Strategy is Incomplete
Together, your CRM and site traffic analytics tell the story of your ideal customers, and the journey they take to their purchase decisions. Knowing this information simplifies the targeting of those exact individuals, and finding those just like them.
Reach those visiting your site, or who already know your business, better.
Use GeoFencing or other location-based targeting to find people that are right for your audience types, and message just them.
Sales Data Integration
Expand your tactics through sales support: marketing, cadences, and outreach
Building Leads Takes Strategy
Every business with a direct sales team needs terrific prospects. But those using the same business development tactics they’ve always used are experiencing diminishing returns. Marketing and advertising simply can’t take place until you know just who you need to reach. Integrating true analytics and machine learning will change the way you do business. Your lead-gen marketing will be more strategic as a result.
Site Conversions, Sales, or Traffic: Which is Most Important?
Real World Examples
Campaigning for Dollars
MLive Media Group partnered with a university who needed a strategy for their push for financial gifts. Prior to the one day event, this strategy…
William & Mary Athletics’ Social Campaign Draws Record Attendance
The College of William & Mary sought assistance with ticket sales for their basketball season. The College of William & Mary sought assistance with ticket…
Mackinac Island Named Number 1 Summer Destination in America by TripAdvisor
Using historical data, travel research, and audience profiling, MLive Media Group was able to predict peaks in bookings, understand target audiences and messaging, and lift…
During onboarding, we develop mutually agreeable indicators of success and goals with each client. During our investigation/onboarding phase, we develop, with each client, mutually agreeable…
A New Face With a Familiar Voice
The Michigan Lodging and Tourism Association has a new name, and a new look for its legacy. Together with partners and members throughout the State…
Understanding Clients, Chaos, & The Sales Funnel
When we say we’re passionate (you could say geeky) about marketing, we don’t mean that in a ‘say what will sound good to the customer’…