Analytics Tells the Story
Your Lead Gen Strategy is Incomplete
Together, your CRM and site traffic analytics tell the story of your ideal customers, and the journey they take to their purchase decisions. Knowing this information simplifies the targeting of those exact individuals, and finding those just like them.
Reach those visiting your site, or who already know your business, better.
Use GeoFencing or other location-based targeting to find people that are right for your audience types, and message just them.
Sales Data Integration
Expand your tactics through sales support: marketing, cadences, and outreach
Building Leads Takes Strategy
Every business with a direct sales team needs terrific prospects. But those using the same business development tactics they’ve always used are experiencing diminishing returns. Marketing and advertising simply can’t take place until you know just who you need to reach. Integrating true analytics and machine learning will change the way you do business. Your lead-gen marketing will be more strategic as a result.
Site Conversions, Sales, or Traffic: Which is Most Important?
Real World Examples
Stunning Results with Gervasi Vineyard Brand
A 2.14% click through rate is an exceptional, high-water mark for a destination campaign. Driving activity through clicks, however, is just part of the story.…
Mackinac Island Grows Conversions 32%+
After nearly nine years, MLive Media Group remains the Agency of Record for Mackinac Island and pacing is currently on track to exceed conversion and…
Geo-Push Notification Performance Proves Effective for Local Jewelry Story
Brick and Mortar Stores target competitor’s sites with testimonials about their own products and offers for new customers. Suppliers of CPGs target the headquarters of…
Match Expectations of Gen Z In Higher Ed
There is an urgent need to reinvest to make the academic experience of the younger generation flawless. But it’s not just about convenience. It’s also…
Measuring Data that Matters
Use data to improve results of your marketing with the protips in this article series. Identify just how much impact can be made by tracking…
Revolutionary Solution drives CRM growth for Cannabis
Utilize a proprietary algorithm to identify and target buyers searching for cannabis products within the past 7 days.