Analytics Tells the Story

Your Lead Gen Strategy is Incomplete

Together, your CRM and site traffic analytics tell the story of your ideal customers, and the journey they take to their purchase decisions. Knowing this information simplifies the targeting of those exact individuals, and finding those just like them.

Business Intel

Reach those visiting your site, or who already know your business, better.

Locator Marketing

Use GeoFencing or other location-based targeting to find people that are right for your audience types, and message just them.

Sales Data Integration

Expand your tactics through sales support: marketing, cadences, and outreach

Building Leads Takes Strategy

Every business with a direct sales team needs terrific prospects. But those using the same business development tactics they’ve always used are experiencing diminishing returns. Marketing and advertising simply can’t take place until you know just who you need to reach. Integrating true analytics and machine learning will change the way you do business. Your lead-gen marketing will be more strategic as a result.

Site Conversions, Sales, or Traffic: Which is Most Important?

OUR EXPERTISE

Real World Examples

Enter-To-Win Offers Valuable Lead Generation Opportunity

The sweepstakes opened on November 19. On December 3, an approximate 120,000 emails were sent to those that have opted into MLive communications. Between these…

Building a Brand with an Omni-Channel Content Strategy

Michigan’s Best and ThisIsMIBest.com host foodies, travel lovers, tech fans and anyone curious about life in Michigan. Learn how this Michigan lifestyle brand grew from…

Master’s Program Achieves 70% Enrollment Rate

This campaign moved 57% of candidates that started the application sequence online to complete it. Of those, 92% were admitted and 70% enrolled. All this…

Industry insights

Blog Posts

Inform, Educate, and Entertain. THEN ASK.


52% of consumers say that watching product videos makes them more confident in online purchase decisions. 80% of consumers say they are more likely to…

Fudge Proves Desirable to Entrants; Earns Big Rewards for Murdick’s of Mackinac Island


The sweepstakes opened on December 6. In less than a week’s time, on December 13, some 3,761 individuals entered to win five slices of Murdick’s…

Understand Your Site Traffic


Does traffic enter your site on your home page every time? Do they all take the same path through your content to the point of…

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This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.

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