Analytics Tells the Story

Your Lead Gen Strategy is Incomplete

Together, your CRM and site traffic analytics tell the story of your ideal customers, and the journey they take to their purchase decisions. Knowing this information simplifies the targeting of those exact individuals, and finding those just like them.

Business Intel

Reach those visiting your site, or who already know your business, better.

Locator Marketing

Use GeoFencing or other location-based targeting to find people that are right for your audience types, and message just them.

Sales Data Integration

Expand your tactics through sales support: marketing, cadences, and outreach

Building Leads Takes Strategy

Every business with a direct sales team needs terrific prospects. But those using the same business development tactics they’ve always used are experiencing diminishing returns. Marketing and advertising simply can’t take place until you know just who you need to reach. Integrating true analytics and machine learning will change the way you do business. Your lead-gen marketing will be more strategic as a result.

Site Conversions, Sales, or Traffic: Which is Most Important?

OUR EXPERTISE

Real World Examples

Food Bank Improves Donations 23%

In the past, Food Bank of Eastern Michigan had isolated their advertising campaign to a holiday donor acquisition effort. But in 2020, MLive.com released a…

Corporate Real Estate Marketing Strategy Grows Regional Broker

In our partnership with an established, growing real estate firm encompassing 6 states, MLive Media Group crafted a strategic approach, that would simultaneously brand the…

Using Co-Op Dollars to Qualify Leads

The strategy included offered an enter-to-win: a “room full of color” from a well-known paint brand. This gift was the enticement that would include interior…

Industry insights

Blog Posts

Higher Ed Enrollment Down 5.9%


Before launching an integrated marketing strategy, it’s important to understand what success looks like. If you can’t measure a campaign’s performance, how can you manage…

Fundraising: Turning to Digital


In February and March, just as the political advertising juggernaut was gaining momentum, the pandemic crushed the best-laid plans. So what now? What do you…

Inform, Educate, and Entertain. THEN ASK.


52% of consumers say that watching product videos makes them more confident in online purchase decisions. 80% of consumers say they are more likely to…

Hear What Our Clients Think of Us

WE'RE HERE TO HELP

Grow Your Business

This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.

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