Analytics Tells the Story
Your Lead Gen Strategy is Incomplete
Together, your CRM and site traffic analytics tell the story of your ideal customers, and the journey they take to their purchase decisions. Knowing this information simplifies the targeting of those exact individuals, and finding those just like them.
Reach those visiting your site, or who already know your business, better.
Use GeoFencing or other location-based targeting to find people that are right for your audience types, and message just them.
Sales Data Integration
Expand your tactics through sales support: marketing, cadences, and outreach
Building Leads Takes Strategy
Every business with a direct sales team needs terrific prospects. But those using the same business development tactics they’ve always used are experiencing diminishing returns. Marketing and advertising simply can’t take place until you know just who you need to reach. Integrating true analytics and machine learning will change the way you do business. Your lead-gen marketing will be more strategic as a result.
Site Conversions, Sales, or Traffic: Which is Most Important?
Real World Examples
Auto Dealer Grows Share with Strategic Geo-Targeting
More evidence of this success is seen in the leading indicators: a 39% increase in site users, and a 42% increase in new users never…
Email Marketing Tactics that Work
In the first 7 months of 2019, returning customers grew by 19%, to 41.45% of current eCommerce clients. This healthy blend of new to existing…
Campaigning for Dollars
MLive Media Group partnered with a university who needed a strategy for their push for financial gifts. Prior to the one day event, this strategy…
DIY: Videography, OR Eating Tacos in 3 Shots
Nick Behling tells us about three key shots he uses to craft a video sequence.
Understanding Clients, Chaos, & The Sales Funnel
When we say we’re passionate (you could say geeky) about marketing, we don’t mean that in a ‘say what will sound good to the customer’…
Filtering Google Analytics Data
We all know that corrupted analytics data can have a major impact on your ability to analyze, track, monitor and optimize your marketing efforts. In a…