Make Your Data Work for You
The Case for Business Intelligence
When used properly, your own customer relationship management (CRM) data is one of your most valuable assets. We use that to help you better understand who your existing customers are, their definable attributes and characteristics, what they’re buying, and why. Then we turn what we know of your best current customers, into more customers with their most desireable characteristics.
“Last Click” isn’t Always What to Measure
Some analytics focus on what happens at the point of purchase—the “last click.” But that’s just the tail end of an extended customer journey. Let us tie the entire consumer journey together, tracking all that provides insights to the consumer behavior along the way.
Reporting With Data you already Have
With the running of a few reports from your CRM, trends can rapidly become apparent. You might start with segments of the business by product, transaction size, or other factors. Inside each of these segments, your “best” clients can be easily determined. Understanding the characteristics of these individuals is what will make your marketing work better.
Site Conversions, Sales, or Traffic: Which is Most Important?
Real World Examples
Email Marketing Tactics that Work
In the first 7 months of 2019, returning customers grew by 19%, to 41.45% of current eCommerce clients. This healthy blend of new to existing…
Campaigning for Dollars
MLive Media Group partnered with a university who needed a strategy for their push for financial gifts. Prior to the one day event, this strategy…
William & Mary Athletics’ Social Campaign Draws Record Attendance
The College of William & Mary sought assistance with ticket sales for their basketball season. The College of William & Mary sought assistance with ticket…
Connecting Agents to Buyers & Sellers
When you’re in sales, every connection counts. What if you knew that all of your past clients saw your name in their natural internet travels…
Storytelling with Google Analytics
Since 1993, Internet usage has grown every year. It’s safe to say a website is more important than ever, and that importance will only continue…
Brute Thinking is a great start to new thinking. Have you ever eaten ham and melon for dinner? Would you dress like Lady Gaga? Have…