Make Your Data Work for You

The Case for Business Intelligence

When used properly, your own customer relationship management (CRM) data is one of your most valuable assets. We use that to help you better understand who your existing customers are, their definable attributes and characteristics, what they’re buying, and why. Then we turn what we know of your best current customers, into more customers with their most desireable characteristics.

“Last Click” isn’t Always What to Measure

Some analytics focus on what happens at the point of purchase—the “last click.” But that’s just the tail end of an extended customer journey. Let us tie the entire consumer journey together, tracking all that provides insights to the consumer behavior along the way.

Reporting With Data you already Have

With the running of a few reports from your CRM, trends can rapidly become apparent. You might start with segments of the business by product, transaction size, or other factors. Inside each of these segments, your “best” clients can be easily determined. Understanding the characteristics of these individuals is what will make your marketing work better.

Site Conversions, Sales, or Traffic: Which is Most Important?

OUR EXPERTISE

Real World Examples

Precision Targeting Leads to Strategic Customer Acquisitions

Kadant Solutions gained entry into three targeted production mills in just 18 months (this is considered to be well within the buying cycle of their…

Beverage Company Uses Sweepstakes as Part of Go To Market Strategy

ShineWater, A Bay City, Michigan brand used summer sweepstakes to gain traction for their brand ahead of launching in Kroger Stores.

Fundraising: Turning to Digital

In February and March, just as the political advertising juggernaut was gaining momentum, the pandemic crushed the best-laid plans. So what now? What do you…

Industry insights

Blog Posts

How Accurate is Campaign Location Data in Google Analytics?


Ever felt duped by your campaign location data? Investing hours on strategy, messaging, creative, and targeting only to find strange places in your Google Analytics…

Data Proves the Value of an Unwavering Market


Whether it be from new competition, changing media landscape, or a global pandemic, there are events that might make you take pause and consider pulling…

Age is Just a Number, Audience Targeting


Audience targeting is a marketing tactic designed to get the right message to the right person, at the moment that makes the most sense for…

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This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.

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