Make Your Data Work for You

The Case for Business Intelligence

When used properly, your own customer relationship management (CRM) data is one of your most valuable assets. We use that to help you better understand who your existing customers are, their definable attributes and characteristics, what they’re buying, and why. Then we turn what we know of your best current customers, into more customers with their most desireable characteristics.

“Last Click” isn’t Always What to Measure

Some analytics focus on what happens at the point of purchase—the “last click.” But that’s just the tail end of an extended customer journey. Let us tie the entire consumer journey together, tracking all that provides insights to the consumer behavior along the way.

Reporting With Data you already Have

With the running of a few reports from your CRM, trends can rapidly become apparent. You might start with segments of the business by product, transaction size, or other factors. Inside each of these segments, your “best” clients can be easily determined. Understanding the characteristics of these individuals is what will make your marketing work better.

Site Conversions, Sales, or Traffic: Which is Most Important?

OUR EXPERTISE

Real World Examples

Nonprofit Raises $200K in Annual Campaign with the Help of MLive

MLive Media Group is proud to support the efforts of the Santa Claus Girls through marketing strategy, ad placement, and promotion. We use a proven…

Dynamic Search Campaign Doubles VDP Views

Our dealer saw immediate results. In the first week of the campaign, the jump in site traffic and in particular to the VDPs was clear.…

Auto Dealer Grows Share with Strategic Geo-Targeting

More evidence of this success is seen in the leading indicators: a 39% increase in site users, and a 42% increase in new users never…

Industry insights

Blog Posts

Age is Just a Number, Audience Targeting


Audience targeting is a marketing tactic designed to get the right message to the right person, at the moment that makes the most sense for…

Budget Season: What you need to Be Thinking About in Q4


The Hill reported, “Of the $6 billion total, $1.6 billion is projected be spent on digital video platforms, like Facebook and Google, while $4.4 billion…

Amplify Your Returns with Share of Voice in Search


But what if a brand appears more than once in search results? Common sense dictates that the more you appear, the fewer times competitors will,…

The Linear Path to Conversion is Dead


For years, maybe decades, the illustration of the broadest lead generating activities refining slowly to the sale; the funnel, was broadly accepted as the accurate…

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Grow Your Business

This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.

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