Make Your Data Work for You
The Case for Business Intelligence
When used properly, your own customer relationship management (CRM) data is one of your most valuable assets. We use that to help you better understand who your existing customers are, their definable attributes and characteristics, what they’re buying, and why. Then we turn what we know of your best current customers, into more customers with their most desireable characteristics.
“Last Click” isn’t Always What to Measure
Some analytics focus on what happens at the point of purchase—the “last click.” But that’s just the tail end of an extended customer journey. Let us tie the entire consumer journey together, tracking all that provides insights to the consumer behavior along the way.
Reporting With Data you already Have
With the running of a few reports from your CRM, trends can rapidly become apparent. You might start with segments of the business by product, transaction size, or other factors. Inside each of these segments, your “best” clients can be easily determined. Understanding the characteristics of these individuals is what will make your marketing work better.
Site Conversions, Sales, or Traffic: Which is Most Important?
OUR EXPERTISE
Real World Examples
How To Recruit Student Prospects from New Areas
The brand exposure for Geauga Park District over 3 campaign phases was significant, with almost 1.6 million impressions.
Omni-Channel Campaign Drives Application Urgency
Like many college funding entities, the consortium needed more students and their parents to be alerted to available funds and application deadlines.
Geauga Park District Sees Quality Results, Reporting
The brand exposure for Geauga Park District over 3 campaign phases was significant, with almost 1.6 million impressions.
Industry insights
Blog Posts
Design Your Campaign for Mobile
Analytics & Site Tracking
Consumers are increasingly accessing the internet on the go—thus often giving them less time (and perhaps less patience) than they would have at home or…
Relationship Management to Grow Audience
Analytics & Site Tracking
Know who’s on your list. We don’t mean who, as in individuals. But rather, who, categorically.
Personalize your Campaign with Lead Segmentation
Analytics & Site Tracking
It’s no wonder that 53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. (DemanGen)
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This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.
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