Make Your Data Work for You

The Case for Business Intelligence

When used properly, your own customer relationship management (CRM) data is one of your most valuable assets. We use that to help you better understand who your existing customers are, their definable attributes and characteristics, what they’re buying, and why. Then we turn what we know of your best current customers, into more customers with their most desireable characteristics.

“Last Click” isn’t Always What to Measure

Some analytics focus on what happens at the point of purchase—the “last click.” But that’s just the tail end of an extended customer journey. Let us tie the entire consumer journey together, tracking all that provides insights to the consumer behavior along the way.

Reporting With Data you already Have

With the running of a few reports from your CRM, trends can rapidly become apparent. You might start with segments of the business by product, transaction size, or other factors. Inside each of these segments, your “best” clients can be easily determined. Understanding the characteristics of these individuals is what will make your marketing work better.

Site Conversions, Sales, or Traffic: Which is Most Important?

OUR EXPERTISE

Real World Examples

Visit Detroit Partners With MLive Media Group to Drive Record NFL Draft Attendance

While campaign delivery metrics are great, the true performance of event marketing is attendance – and Detroit blew away even the most optimistic expectations

How a Free Search Audit Changed the Game for a Midwest University

Like many universities of its kind, Spring Arbor was looking for ways to bolster its student recruitment campaigns. While they were already utilizing multi-channel marketing…

Multi-Channel Campaign Drives Outcomes for Cuyahoga Community College

The campaign achieved an overall CTR of 1.69%, exceeding industry benchmarks and demonstrating the effectiveness of the chosen strategy. While some channels saw static or…

Industry insights

Blog Posts

Unlock Greater Potential by Pairing SEM and SEO


Learn how to strategically combine paid advertising with organic optimization to boost traffic, enhance brand visibility, and achieve your digital marketing goals.

Trends in the Financial Sector Affecting Marketing Strategies


User-generated content comes in various formats: photos, videos, reviews, and blog posts, catering to different traveler preferences (CrowdRiff). This diverse content pool allows you to…

User-Generated Content: A Destination Marketer’s Secret Weapon


User-generated content comes in various formats: photos, videos, reviews, and blog posts, catering to different traveler preferences (CrowdRiff). This diverse content pool allows you to…

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This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.

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