Make Your Data Work for You
The Case for Business Intelligence
When used properly, your own customer relationship management (CRM) data is one of your most valuable assets. We use that to help you better understand who your existing customers are, their definable attributes and characteristics, what they’re buying, and why. Then we turn what we know of your best current customers, into more customers with their most desireable characteristics.
“Last Click” isn’t Always What to Measure
Some analytics focus on what happens at the point of purchase—the “last click.” But that’s just the tail end of an extended customer journey. Let us tie the entire consumer journey together, tracking all that provides insights to the consumer behavior along the way.
Reporting With Data you already Have
With the running of a few reports from your CRM, trends can rapidly become apparent. You might start with segments of the business by product, transaction size, or other factors. Inside each of these segments, your “best” clients can be easily determined. Understanding the characteristics of these individuals is what will make your marketing work better.
Site Conversions, Sales, or Traffic: Which is Most Important?
Real World Examples
Rita Hazan Increases Revenue 13%
Rita Hazan is simultaneously a powerhouse business owning woman, and an incredible brand of unique, high end hair care solutions, and in six months has…
Real Estate Agency Grows 108% in Leads, Reduces Spend by 57%
In a recent campaign for a well-known Michigan Real Estate Agency, it took 120 days to generate 108% greater leads which simultaneously reducing the advertising…
Increasing Awareness & Revenue with Strategic Marketing
At MLive Media Group, we knew that with a strategy centered around events and special occasions, true gains could be made. We built for them…
A good SEO campaign hits the right audience with the right message in a very user-friendly way. Even better, you don’t have to pay to…
Embrace Objects with a Lengthy Memory
How often do we try to invent something new, and then “correct it” beyond appropriate editing? To its own detriment, the original becomes tattered, scarred:…
Better Audience Targeting in 3 Steps
Your marketing exists to help sell your products or services, and to do that effectively, you need it to reach your audience most likely to…