Make Your Data Work for You
The Case for Business Intelligence
When used properly, your own customer relationship management (CRM) data is one of your most valuable assets. We use that to help you better understand who your existing customers are, their definable attributes and characteristics, what they’re buying, and why. Then we turn what we know of your best current customers, into more customers with their most desireable characteristics.
“Last Click” isn’t Always What to Measure
Some analytics focus on what happens at the point of purchase—the “last click.” But that’s just the tail end of an extended customer journey. Let us tie the entire consumer journey together, tracking all that provides insights to the consumer behavior along the way.
Reporting With Data you already Have
With the running of a few reports from your CRM, trends can rapidly become apparent. You might start with segments of the business by product, transaction size, or other factors. Inside each of these segments, your “best” clients can be easily determined. Understanding the characteristics of these individuals is what will make your marketing work better.
Site Conversions, Sales, or Traffic: Which is Most Important?
OUR EXPERTISE
Real World Examples
Creative Tells the Story for this Destination Resort
Our team then came on site to collect video and still photo assets, staging hotel spaces, vignettes, and amenities to capture just the right pieces…
Combining Search and Display for Local Dentist
The companion display and search campaigns are closely geo-targeted to areas surrounding the office. Using our own publisher site as a key display position, but…
Search Engine Success: Same Spend, Better Results
The pilot campaign was a clear success. Same spend–but moving to a 70/30 split of traditional to Performance Max search, acquire an increasing number of…
Industry insights
Blog Posts
Hiring for summer? Consider five tips from Job Recruiters and Hunters alike
Analytics & Site Tracking
Your job application and interview process should be mutually beneficial and painless to be deemed successful. These tips
Data, Analytics and Business Intelligence: What’s Important in a Sea of Data?
Analytics & Site Tracking
Together, these different areas of data, analytics and business intelligence can help your organization create or improve strategy and competitive advantage.
Design Your Campaign for Mobile
Analytics & Site Tracking
Consumers are increasingly accessing the internet on the go—thus often giving them less time (and perhaps less patience) than they would have at home or…
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Grow Your Business
This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.
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