Make Your Data Work for You
The Case for Business Intelligence
When used properly, your own customer relationship management (CRM) data is one of your most valuable assets. We use that to help you better understand who your existing customers are, their definable attributes and characteristics, what they’re buying, and why. Then we turn what we know of your best current customers, into more customers with their most desireable characteristics.
“Last Click” isn’t Always What to Measure
Some analytics focus on what happens at the point of purchase—the “last click.” But that’s just the tail end of an extended customer journey. Let us tie the entire consumer journey together, tracking all that provides insights to the consumer behavior along the way.
Reporting With Data you already Have
With the running of a few reports from your CRM, trends can rapidly become apparent. You might start with segments of the business by product, transaction size, or other factors. Inside each of these segments, your “best” clients can be easily determined. Understanding the characteristics of these individuals is what will make your marketing work better.
Site Conversions, Sales, or Traffic: Which is Most Important?
OUR EXPERTISE
Real World Examples
Camp for Autism Patients Full in 3 Weeks
Our primary goal in marketing this facility was to fill camp registrations. Our campaign, slated to run until the camp’s registration deadline, was paused after…
Mayoral Race Uses Social Display, OTT for Results
By 2022, the stage was set for a rematch. Our firm was employed by The Committee to elect Sheldon Neeley to provide media services leading…
Healthcare Organization Grows to 5 Locations
Catherine’s experienced an immediate lift of 40% in organic site traffic, and 60% in direct site traffic. This experienced also refined the geographies from which…
Industry insights
Blog Posts
Tips for Universities to Enhance Recruitment Marketing
Analytics & Site Tracking
Effectively marketing a university to prospective students requires a well-rounded approach that leverages digital platforms, highlights unique selling points, utilizes targeted advertising, enhances the website…
4-Year College Students: Changing Demographics
Analytics & Site Tracking
According to the Institute for Women’s Policy Research, more than one in five college students (or 22%) are now balancing the responsibilities of parenthood along…
ProTips for Approaching Recruitment
Analytics & Site Tracking
The most promising candidates are receiving multiple invitations to apply, and offers come quickly.
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This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.
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