Make Your Data Work for You

The Case for Business Intelligence

When used properly, your own customer relationship management (CRM) data is one of your most valuable assets. We use that to help you better understand who your existing customers are, their definable attributes and characteristics, what they’re buying, and why. Then we turn what we know of your best current customers, into more customers with their most desireable characteristics.

“Last Click” isn’t Always What to Measure

Some analytics focus on what happens at the point of purchase—the “last click.” But that’s just the tail end of an extended customer journey. Let us tie the entire consumer journey together, tracking all that provides insights to the consumer behavior along the way.

Reporting With Data you already Have

With the running of a few reports from your CRM, trends can rapidly become apparent. You might start with segments of the business by product, transaction size, or other factors. Inside each of these segments, your “best” clients can be easily determined. Understanding the characteristics of these individuals is what will make your marketing work better.

Site Conversions, Sales, or Traffic: Which is Most Important?

OUR EXPERTISE

Real World Examples

Patient Acquisition Campaign Leads to 3 Facility Waitlist

Inspire Autism is growing the number of locations, and since the launch of our campaign, 3 locations have grown to waiting list status for patients.…

Elevate Reach with Experiential Marketing

Custom events offer a dynamic approach to marketing that enhances brand visibility, customer relationships, and can generate valuable content and leads.

Vaccination Awareness Still Relevant, Campaign grows engagement 27%

Despite audience fatigue and continued controversy on the subject of vaccination, Hackley prioritized vaccination as a priority message for its audience. They needed to ensure…

Industry insights

Blog Posts

The Crumbling Cookie Jar: Embracing Contextual Targeting in a Cookieless Future


Unlike cookie-based targeting, which follows users around the web, contextual targeting focuses on the environments where ads appear.

The Treasure Map of Travel: How Keyword Search Volumes Guide Destination Marketing Success


Top keywords, in descending order, travelers are using to determine their 2024 travel destinations

Healthcare Data Revealed; Actionable Strategies Emerge


Free Downloads Included! New patient survey reveals channels trusted in choosing providers, practices or researching procedures; webinar unlocks marketshare by geography, specialty or procedure type.

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Grow Your Business

This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.

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