Make Your Data Work for You

The Case for Business Intelligence

When used properly, your own customer relationship management (CRM) data is one of your most valuable assets. We use that to help you better understand who your existing customers are, their definable attributes and characteristics, what they’re buying, and why. Then we turn what we know of your best current customers, into more customers with their most desireable characteristics.

“Last Click” isn’t Always What to Measure

Some analytics focus on what happens at the point of purchase—the “last click.” But that’s just the tail end of an extended customer journey. Let us tie the entire consumer journey together, tracking all that provides insights to the consumer behavior along the way.

Reporting With Data you already Have

With the running of a few reports from your CRM, trends can rapidly become apparent. You might start with segments of the business by product, transaction size, or other factors. Inside each of these segments, your “best” clients can be easily determined. Understanding the characteristics of these individuals is what will make your marketing work better.

Site Conversions, Sales, or Traffic: Which is Most Important?

OUR EXPERTISE

Real World Examples

Food Bank Improves Donations 23%

In the past, Food Bank of Eastern Michigan had isolated their advertising campaign to a holiday donor acquisition effort. But in 2020, MLive.com released a…

Corporate Real Estate Marketing Strategy Grows Regional Broker

In our partnership with an established, growing real estate firm encompassing 6 states, MLive Media Group crafted a strategic approach, that would simultaneously brand the…

Using Co-Op Dollars to Qualify Leads

The strategy included offered an enter-to-win: a “room full of color” from a well-known paint brand. This gift was the enticement that would include interior…

Industry insights

Blog Posts

Higher Ed Enrollment Down 5.9%


Before launching an integrated marketing strategy, it’s important to understand what success looks like. If you can’t measure a campaign’s performance, how can you manage…

Choose Trackable Ad Placements


Digital advertising offers something that television, billboards and radio never could: trackable interactions. Proof that your placements are working, and the ability to understand who…

Google Tag Manager – Basics & Benefits


Have you ever wondered what Google Tag Manager (GTM) is used for? Or maybe you have GTM on your website but aren’t sure how it…

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Grow Your Business

This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.

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