Make Your Data Work for You

The Case for Business Intelligence

When used properly, your own customer relationship management (CRM) data is one of your most valuable assets. We use that to help you better understand who your existing customers are, their definable attributes and characteristics, what they’re buying, and why. Then we turn what we know of your best current customers, into more customers with their most desireable characteristics.

“Last Click” isn’t Always What to Measure

Some analytics focus on what happens at the point of purchase—the “last click.” But that’s just the tail end of an extended customer journey. Let us tie the entire consumer journey together, tracking all that provides insights to the consumer behavior along the way.

Reporting With Data you already Have

With the running of a few reports from your CRM, trends can rapidly become apparent. You might start with segments of the business by product, transaction size, or other factors. Inside each of these segments, your “best” clients can be easily determined. Understanding the characteristics of these individuals is what will make your marketing work better.

Site Conversions, Sales, or Traffic: Which is Most Important?

OUR EXPERTISE

Real World Examples

Munising’s content approach included video, sponsor content

Munising, Michigan has taken an approach that makes the most of their marketing dollars, connects dreamers to their brand, and tells the stories of their…

Push Notifications Get Real Results

Brick and Mortar Stores target competitor’s sites with testimonials about their own products and offers for new customers. Suppliers of CPGs target the headquarters of…

Light The Night Raises $435K with Help of MLive

“…plus, our audience reach was bigger than ever before thanks to our targeted ads and sponsored articles,” said Anne Bradley, Campaign Development Manager.

Industry insights

Blog Posts

Measuring Data that Matters


Use data to improve results of your marketing with the protips in this article series. Identify just how much impact can be made by tracking…

Measuring Digital Marketing Effectiveness


Intended to identify ways to use data to improve the results of your marketing, these articles will identify just how much impact can be made…

Best Practices for Marketing New Physicians


Marketing plays an important role in helping to create, communicate, and provide value to your providers’ target markets.

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This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.

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