Make Your Data Work for You
The Case for Business Intelligence
When used properly, your own customer relationship management (CRM) data is one of your most valuable assets. We use that to help you better understand who your existing customers are, their definable attributes and characteristics, what they’re buying, and why. Then we turn what we know of your best current customers, into more customers with their most desireable characteristics.
“Last Click” isn’t Always What to Measure
Some analytics focus on what happens at the point of purchase—the “last click.” But that’s just the tail end of an extended customer journey. Let us tie the entire consumer journey together, tracking all that provides insights to the consumer behavior along the way.
Reporting With Data you already Have
With the running of a few reports from your CRM, trends can rapidly become apparent. You might start with segments of the business by product, transaction size, or other factors. Inside each of these segments, your “best” clients can be easily determined. Understanding the characteristics of these individuals is what will make your marketing work better.
Site Conversions, Sales, or Traffic: Which is Most Important?
Real World Examples
Dynamic Search Campaign Doubles VDP Views
Our dealer saw immediate results. In the first week of the campaign, the jump in site traffic and in particular to the VDPs was clear.…
Auto Dealer Grows Share with Strategic Geo-Targeting
More evidence of this success is seen in the leading indicators: a 39% increase in site users, and a 42% increase in new users never…
Email Marketing Tactics that Work
In the first 7 months of 2019, returning customers grew by 19%, to 41.45% of current eCommerce clients. This healthy blend of new to existing…
Master’s Program Achieves 70% Enrollment Rate
This campaign moved 57% of candidates that started the application sequence online to complete it. Of those, 92% were admitted and 70% enrolled. All this…
Simplify Your Social Media Voice
Generating a social media strategy can be scary for a first-timer. At MLIve Media Group, we get it—when social is just part of your job…
Understanding Clients, Chaos, & The Sales Funnel
When we say we’re passionate (you could say geeky) about marketing, we don’t mean that in a ‘say what will sound good to the customer’…