When Data Makes the Difference

Strategy and Insights

When you spend time with information, you get to make decisions based on data, not your gut. When used properly, your own customer relationship management (CRM) data is your most valuable asset. Google Analytics information can support that customer data with a deep understanding of where your sales come from and how to harness the power of your strongest conversions. With MLive Media Group, you have these insights and more, provided in real-time dashboards and other means, with experts to help you understand what you see.

Every business needs terrific prospects, more sales, or better relationships with their existing clients. But marketing and advertising simply can’t take place until you know just who you need to reach and with what message. You must understand how your business sits within its competitive set. Integrating true analytics and machine learning will change the way you do business. Your lead-gen marketing will be more strategic as a result.

INDUSTRY INSIGHTS

Blog Posts

Content Marketing Pillars


Content marketing is not creating a one-off advertorial promoting your latest sale. That’s great if customers buy your product or service after engaging a piece…

Ethos, Pathos & Logos: How a 2,400-Year-Old Concept Still Shapes Marketing Today


While tactics and tools can be interchangeable between the modes, the one thing that is and always will be a constant is understanding your audience…

What are UTM Parameters and How Do They Appear in Google Analytics?


You may have heard the term UTMs or UTM Parameters, but what exactly are they, and what does UTM stand for? With the help of…

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This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.

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