When Data Makes the Difference

Strategy and Insights

When you spend time with information, you get to make decisions based on data, not your gut. When used properly, your own customer relationship management (CRM) data is your most valuable asset. Google Analytics information can support that customer data with a deep understanding of where your sales come from and how to harness the power of your strongest conversions. With MLive Media Group, you have these insights and more, provided in real-time dashboards and other means, with experts to help you understand what you see.

Every business needs terrific prospects, more sales, or better relationships with their existing clients. But marketing and advertising simply can’t take place until you know just who you need to reach and with what message. You must understand how your business sits within its competitive set. Integrating true analytics and machine learning will change the way you do business. Your lead-gen marketing will be more strategic as a result.

INDUSTRY INSIGHTS

Blog Posts

MLive Pledges up to $10 Million to Support Michigan Businesses


Since the start of the pandemic, the record number of readers on MLive.com was staggering. And our community needs our support now, more than ever!…

Fundraising: Turning to Digital


In February and March, just as the political advertising juggernaut was gaining momentum, the pandemic crushed the best-laid plans. So what now? What do you…

Can You Hear Me? Is The New Hello


While glimmers of hope emerge around possible re-openings, it’s increasingly important that your steady communication with existing and potential customers remain genuine. Here are a…

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This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.

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