When Data Makes the Difference

Strategy and Insights

When you spend time with information, you get to make decisions based on data, not your gut. When used properly, your own customer relationship management (CRM) data is your most valuable asset. Google Analytics information can support that customer data with a deep understanding of where your sales come from and how to harness the power of your strongest conversions. With MLive Media Group, you have these insights and more, provided in real-time dashboards and other means, with experts to help you understand what you see.

Every business needs terrific prospects, more sales, or better relationships with their existing clients. But marketing and advertising simply can’t take place until you know just who you need to reach and with what message. You must understand how your business sits within its competitive set. Integrating true analytics and machine learning will change the way you do business. Your lead-gen marketing will be more strategic as a result.

INDUSTRY INSIGHTS

Blog Posts

Using Sweepstakes as a Low-Funnel Tactic


While iPads are nice, it makes more sense for a lawn service to offer free fertilizer applications or free Fall leaf removal when you sign…

Crafting Creative Around KPIs


The goal of any successful campaign should be to make each viewer the hero of their own journey. An advertisement is merely a guide along…

Age is Just a Number, Audience Targeting


Audience targeting is a marketing tactic designed to get the right message to the right person, at the moment that makes the most sense for…

The Art of Creative


Creatives are always reading people to understand what makes them tick. Everyone they meet informs their unique worldview and drives educated decisions about what ads…

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This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.