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Google Analytics 4: What You Need to Know


Debuting in the fall of 2012, the current version of Google Analytics, known as Universal Analytics (UA) has been the standard bearer of website data…

Measuring Data that Matters


Use data to improve results of your marketing with the protips in this article series. Identify just how much impact can be made by tracking…

Must-Try Tactics for Marketing Destinations


There are two proven and high-performing marketing tactics that are gaining popularity and work very well for travel. They revolve around storytelling and changing audience…

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