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You can’t spell personalization without persona


In marketing, we hear a lot about personas and using them for targeting. Personas provide a way to view a group based on a collection…

Google Analytics 4: What You Need to Know


Debuting in the fall of 2012, the current version of Google Analytics, known as Universal Analytics (UA) has been the standard bearer of website data…

Match Expectations of Gen Z In Higher Ed


There is an urgent need to reinvest to make the academic experience of the younger generation flawless. But it’s not just about convenience. It’s also…

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