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Crafting Creative Around KPIs


The goal of any successful campaign should be to make each viewer the hero of their own journey. An advertisement is merely a guide along…

Women Inspiring Women


Women inspiring other women is a theme this week. On Friday, October 18, 2019, history was made. NASA astronauts, Dr. Jessica Meir and Ms. Christina…

Retail Technology Company Develops New Identity for Multiple Brands


Using the discovery research, their feedback, and our design & marketing expertise, MLive created new brands that now reflect the 123Pet and Salon Iris image…

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