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INDUSTRY INSIGHTS

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Strategy Question: Programmatic or Direct Impressions?


Audience targeting is a powerful part of your digital marketing strategy that allows you to reach the right people with the right message. When deployed…

Design Your Campaign for Mobile


Consumers are increasingly accessing the internet on the go—thus often giving them less time (and perhaps less patience) than they would have at home or…

Optimize Your Traditional Search Campaign


Using traditional search, we’ll find those looking for services “right now.” But optimizing the campaign to include the use of Performance Max, we can target…

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