You’re connecting with your customers. But are you sending them communications they can open on the device in their hand? If not, you are dramatically depleting the value of your possible prospects.
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INDUSTRY INSIGHTS
Blog Posts
You can’t spell personalization without persona
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In marketing, we hear a lot about personas and using them for targeting. Personas provide a way to view a group based on a collection…
Google Analytics 4: What You Need to Know
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Debuting in the fall of 2012, the current version of Google Analytics, known as Universal Analytics (UA) has been the standard bearer of website data…
Match Expectations of Gen Z In Higher Ed
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There is an urgent need to reinvest to make the academic experience of the younger generation flawless. But it’s not just about convenience. It’s also…
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