Your Strategy Deserves More
MLive's Marketing Strategists
MLive Media Group offers direct-buy media placements within our newspapers and world class news and information website. But our relationship with our clients goes well beyond ad placement. We generate content for social media campaigns. We target audiences using unparalleled targeting technologies. We provide insights into the data you may already collect, and help you to create actionable marketing efforts based on what that data tells you.
We tie every marketing action to a measurable goal for your business, and report on progress regularly.
Using real time data, MLive Media Group provides a multi-channel approach to advertising and media. Serving the right message, to the right person, at the right time, is truly a science, as is our approach to advertising and media. It isn’t enough to develop attractive ads and buy media. That advertising must appear in your audience’s natural internet and real-world travels, in a highly curated and personalized way.
It isn’t necessarily about the click. Our work at MLive Media Group is about engagement. Time spent with your content, absorbing your brand promise through visuals, editorial, narrative, video and more. Exceptional content and creative deserves attention, and our strategies deliver that attention and activity.
Using data to your advantage, and helping your campaigns be smarter tomorrow is what we do. MLive Media Group has the largest first party data set in media, and can supplement that information with other, third party data. That means we know first-hand what entices your audience to action. We understand what influences your targets and creates the flurry of activity our clients deserve. But more important, we provide visibility to our partners so that they can use that same data to influence all of their business decisions, not just marketing.
Not every business needs a marketing agency. At MLive Media Group, we are shape-shifters, adjusting to fit the needs of our clients. One of those needs is often consultation.Our marketing strategists can support your efforts from a marketing strategy role, search expertise role, social role and so on.
Marketing Your Business During Election Season
The next election cycle is expected to see more than $6 billion in TV and digital ads, according to a report released by political ad-tracking firm Advertising Analytics; a 57% increase from midterm elections.
Tactically, Search is a key component to your business’s visibility. Without a strategy for active searchers, you are leaving these highly qualified leads at an arm’s length. For our regional healthcare client, search tactics have become the foundation of our discussions around their site traffic.
Using historical data, travel research, and audience profiling, MLive Media Group was able to predict peaks in bookings, understand target audiences and messaging, and lift conversions for Mackinac Island.