DaySmart, a software company offering point of sale and CRM solutions for several industries, knew they needed to better understand the needs of their customers and how those needs impacted the services they provided. Prior to a refresh of their identity, the business performed extensive research around their knowledge, customer set, and team perceptions, as well as their value proposition. They also reviewed their most loyal customer set, and how referrals among industry friends was the greatest converter for the brand. All this data collection was performed prior to MLive Media Group being secured to develop branding solutions for what 123Pet and Salon Iris would become.

DaySmart, which began as a small start-up, that has grown to a large company, needed to position themselves in a competitive market. Their old logos and branding did not reflect either the clients they served or the technology-driven products they sold. The tech-set is robust, but a mobile-first approach was being incorporated into the execution and practical applications of the software solutions, further cementing the need for a rebrand.

MLive Media Group began by developing the brand personality for each

The entire DaySmart marketing team attended all working sessions and helped shape the new look of the brand. Each employee voiced opinions and insights on their experiences through the eyes of the customers or markets with which they interacted. Using the discovery research, their feedback, and our design & marketing expertise, MLive Media Group created new brands that now reflect the 123Pet and Salon Iris image moving forward. These new identities were built to speak to each of their specific audiences in an authentic voice that resonates within the industry.

OLD LOGOS

NEW LOGOS

Following the brand development, our team expanded this work immediately into a new site experience for these brands. Translating new logos and color palettes into a digital workspace was gratifying and immediately generated brand momentum.

INDUSTRY INSIGHTS

Blog Posts

Master’s Program Achieves 70% Enrollment Rate


This campaign moved 57% of candidates that started the application sequence online to complete it. Of those, 92% were admitted and 70% enrolled. All this…

Simplify Your Social Media Voice


Generating a social media strategy can be scary for a first-timer. At MLIve Media Group, we get it—when social is just part of your job…

Understanding Clients, Chaos, & The Sales Funnel


When we say we’re passionate (you could say geeky) about marketing, we don’t mean that in a ‘say what will sound good to the customer’…

OTHER TOPICS

WE'RE HERE TO HELP

Grow Your Business

This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.