Our Blogs

Aug 14, 2014 6:15 pm

Do Great Marketing – 5 ways to start

By |August 14, 2014|Categories: Audience Targeting, Branding, Conversion Optimization, Digital Marketing, Marketing Tips, Trends, Uncategorized||0 Comments

When done correctly, digital marketing can tremendously help a business grow in a number of ways. What some advertisers don’t understand is that focusing on one single marketing channel can be damaging to one’s digital strategy. Just like a delicious and satisfying recipe, a marketing campaign should consist of

Aug 6, 2014 1:45 pm

Success metrics: delivering data that matters to you

By |August 6, 2014|Categories: Conversion Optimization, Digital Marketing, Marketing Tips, Trends, Uncategorized||0 Comments

In today’s marketing world, there is a multitude of channels to select from when working to get your company’s name out there. New marketing solutions are being invented daily and sometimes it can be overwhelming to keep up with the status quo. Between the display campaigns, pay-per-click, SEO, blogging,

Jul 25, 2014 5:40 pm

What It’s Like Working in an Open, Tech-Savvy Environment

By |July 25, 2014|Categories: Uncategorized||0 Comments

You walk into a dimly lit space. No matter the direction you gaze, you witness the sight of towering, shielding panels. It’s a disconcerting feeling as you soon realize the only sounds you’re hearing are sporadic clicks of keyboards and the occasional buzz of a microwave. You feel even

Jul 25, 2014 5:01 pm

Who do you think you’d want to do business with?

By |July 25, 2014|Categories: Branding, Marketing Tips, Uncategorized||0 Comments

It takes more than advertising to TRULY grow a company.
There are three kinds of people: Salespeople, Marketing Professionals, and a Business Consultants. Who do you think you’d want to do business with?
Not all Account Executives are created equal
Advertising and marketing has evolved into a world that barely resembles the

Jul 25, 2014 3:54 pm

Carry the suitcase

By |July 25, 2014|Categories: Branding, Marketing Tips, MLive Media Group careers, Trends, Uncategorized||0 Comments

What it’s taken from day one and what we truly believe in, is changing the way business is done. Coined phrases and process are important, but it’s the choices and actions taken that make a cause truly come to life.
Making things real.
In the beginning of the movie Pulp Fiction,

Jul 25, 2014 3:38 pm

Do you want a faster horse?

By |July 25, 2014|Categories: Branding, MLive Media Group careers||0 Comments

Mediocrity is comfortable, it’s easy to just keep doing the same thing. But think about it, some of the most compelling songs in the world have samples of other songs from artists that came before – evolution to greater greatness. In any industry for that matter, you achieve new

May 24, 2014 5:03 pm

How we did it: Audience Targeting @ The Mackinac Policy Conference

By |May 24, 2014|Categories: Audience Targeting, Digital Marketing, Marketing Tips, Paid Search & Display||1 Comment

In a world where all media is optional, the mass market is no longer the most important market, and the only thing that matters is what matters to an individual. We have to work harder than ever to create meaningful connections with the right audience. In an effort to

Aug 5, 2013 7:00 am

Five Ways to Check Your Backlinks

By |August 5, 2013|Categories: Marketing Tips, SEO||0 Comments

Most business owners that have websites know that getting links is important, and that getting the wrong kinds of links can get you in trouble with Google. Here’s how to check your backlink profile for some common problems.

Jul 29, 2013 4:00 am

Defining Sponsored Content & Native Advertising (This Year’s Buzzword Bingo Winners)

By |July 29, 2013|Categories: Digital Marketing, Marketing Tips, SEO||0 Comments

It’s hard to go 5 minutes in today’s marketing and media world without hearing the words “Sponsored Content”, “Native Advertising” and their frequent companion “Content Marketing”. Unfortunately, most of the folks slinging around these terms have very little idea what they actually mean, and tend to mix them up in […]

Apr 11, 2013 2:02 pm

Giving your brand a personality through social media

By |April 11, 2013|Categories: Branding, Digital Marketing, Social Media||0 Comments

The video sharing app, Vine, is now the top free iPhone app. If you’re unfamiliar with the relatively new social media platform, Vine is an app that links with Twitter and shares very short (only six seconds to be exact) videos to the masses. It’s not only a fun