The video sharing app, Vine, is now the top free iPhone app. If you’re unfamiliar with the relatively new social media platform, Vine is an app that links with Twitter and shares very short (only six seconds to be exact) videos to the masses. It’s not only a fun platform for people, but brands as… Read more
Facebook’s big announcement regarding their News Feed makes for an eye opening and visual update. Mark Zuckerberg mentions that the updated News Feed is intended to work as a user’s personalized newspaper and that 50% of content on the News Feed is primarily visual. The focus of this update provides a simpler and visual experience… Read more
If you’re an active participant on Twitter, then chances are you were aware of the shenanigans that took place this week on the social media network. Both Burger King and Jeep found themselves trending on Twitter–a great accomplishment for any brand–only, they were trending for an unfortunate reason. Burger King and Jeep were victims this week… Read more
When you think of six seconds, you may think of the length of time it takes you to hit the snooze button in the morning when your alarm goes off. Or, maybe you think of the length of time it takes you to go from happy to sad when you realize you just finished the… Read more
From a dissatisfied customer to a disgruntled employee, all of these people have something in common: they can create a negative impact on your brand. Since the early days of the internet, consumers have continued to speak their minds when they are unhappy or disappointed. Social networks are now the platform for reviews, commentary, and… Read more
To anyone looking around them today, it’s obvious that the world of the web and connected devices is changing. What may not be so obvious is the unprecedented pace of that change, and the scale of the coming impact we’re just beginning to feel. According to MIT Technology Review, smartphones are now on track to… Read more
Everyone has heard the stats – 85 percent of Americans own cell phones, 45 percent of those own smartphones, and 25 percent have a tablet1. With the last census marking the current US population at more than 505 million adults2 – this means that approximately 429 million people in the US own cell phones. That… Read more
Back in the old days, things were simple: you entered a search query, it returned a page of results, and you could rest easy in the knowledge that all across the country, other people doing the same exact search were seeing the same exact results page.
Viral content is often seen as the holy grail of digital marketing. I can’t tell you how many times in my career (pre-MLive Media Group) I heard that the primary objective for our digital marketing efforts was to “go viral”. I really don’t know how viral can be an objective, but it was. So, time… Read more
In today’s digital marketing world we are inundated with stats and facts, trends and predictions. I think we are all fully aware of how many people are on Facebook (more than 1 billion). And how many people own smartphones (also more than 1 billion). And how many articles are posted on Wikipedia (more than 4.1 million articles in… Read more