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Jul 1, 2015 4:39 pm

Don’t fall asleep this weekend

By |July 1, 2015|Categories: Branding, Digital Marketing, Marketing Tips, Social Media, Trends||0 Comments

This weekend is the 4th of July which means that many brands will take a break since every one is on vacation. Consider however that most people only change their habits on weekends or holidays and that this is both, perhaps your brand should put out new content this

Jun 30, 2015 3:50 pm

Our team takes Apple Music for a spin

By |June 30, 2015|Categories: Uncategorized||0 Comments

Today was the celebrated launch of the Apple Music platform and after a weeklong fight with Taylor Swift, the team was ready to introduce their Spotify rival to the Apple ecosystem. We decided to get the team together and spend some time using and then some time talking about

Jun 30, 2015 2:11 pm

The first book written ON Instagram

By |June 30, 2015|Categories: Digital Marketing, Marketing Tips, Social Media, Trends||0 Comments

Changing the game is always a daunting task. Being a game changer means pushing against a practice that has stood the test of time until you decided to transform it. Game changers strive to transform societal norms, which can result in great advances or terrible additions. Great game changers:

Jun 25, 2015 8:30 pm

Cross-channel social media promotions

By |June 25, 2015|Categories: Audience Targeting, Digital Marketing, Social Media, Trends||0 Comments

What if I told you this tweet is all wrong? What would you say?

Well it is. Using the same language on facebook as you would on Twitter sets a dangerous pattern. So many brands that use social media attempt to use all of the channels all at once and

Jun 25, 2015 4:13 pm

MLive Tackles The JRC Armed with Ice Cream and Swag

By |June 25, 2015|Categories: Uncategorized||0 Comments

MLive Media Group places a consistent and strategic effort on promotional events. I have had the opportunity to participate in several MLive events, each of which has extended the MLive brand into new and exciting markets. The most recent event that I had the pleasure of attending was the

Jun 24, 2015 7:01 pm

They Came For The Cars and Left With Our Swag

By |June 24, 2015|Categories: Uncategorized||0 Comments

The annual Jackson Road Cruise was not dampered by the rain this Saturday. With classic and new model cars, people flocked to this event to marvel at what the auto industry can create. In front of the MLive booth to our right was a 1964 Dodge Polara and to

Jun 16, 2015 8:21 pm

The Rise of Video Content

By |June 16, 2015|Categories: Uncategorized||0 Comments

As we round the corner towards our next Mornings@MLive where we will talk about social as a “language”I wanted to focus on what Gary Vaynerchuk calls “the most important strategy in content marketing,” video. Are you using video? If you are where? If you aren’t why not? In Gary’s

Jun 16, 2015 7:21 pm

Social Media and how to use it

By |June 16, 2015|Categories: Uncategorized||0 Comments


When to use which medium?

The largest social medium on Earth boasting a mind-blowing 1.44 billion active users it is a place that every brand must be. That said, it is a noisy environment that makes pay-to-play necessary to get any of your content to its intended audience. While organically

Jun 9, 2015 5:48 pm

Culture as a Strategy | Mornings MLive Media Group

By |June 9, 2015|Categories: Uncategorized||0 Comments

Culture as a Strategy

Meredith Bronk President and CEO of OST will be discussing the concept of “Culture as a Strategy” that defines OST.  The strategy begins with a clear purpose and shared belief.  Growth and innovation is a welcome and constant change, however some consistency must be maintained to

Jun 5, 2015 3:09 pm

Social as a language | Mornings at MLive Media Group

By |June 5, 2015|Categories: Uncategorized||0 Comments

You are doing it wrong.

Have you ever traveled? Now, have you ever traveled across the world to a place where you don’t speak the language? The people who are indigenous to that region likely treat you different, right? Maybe speak slower, ignore you altogether, or treat you as an