Latest Posts

Five Ways to Check Your Backlinks

  • 5th August 2013
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Most business owners that have websites know that getting links is important, and that getting the wrong kinds of links can get you in trouble with Google. Here’s how to check your backlink profile for some common problems.

Defining Sponsored Content & Native Advertising (This Year’s Buzzword Bingo Winners)

  • 29th July 2013
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It’s hard to go 5 minutes in today’s marketing and media world without hearing the words “Sponsored Content”, “Native Advertising” and their frequent companion “Content Marketing”. Unfortunately, most of the folks slinging around these terms have very little idea what they actually mean, and tend to mix them up in one fuzzy pool of cool… Read more

Giving your brand a personality through social media

  • 11th April 2013
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The video sharing app, Vine, is now the top free iPhone app. If you’re unfamiliar with the relatively new social media platform, Vine is an app that links with Twitter and shares very short (only six seconds to be exact) videos to the masses. It’s not only a fun platform for people, but brands as… Read more

The New Facebook News Feed: A First Look

  • 7th March 2013
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Facebook’s big announcement regarding their News Feed makes for an eye opening and visual update. Mark Zuckerberg mentions that the updated News Feed is intended to work as a user’s personalized newspaper and that 50% of content on the News Feed is primarily visual. The focus of this update provides a simpler and visual experience… Read more

Get hacked on Twitter, get more followers?

  • 22nd February 2013
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If you’re an active participant on Twitter, then chances are you were aware of the shenanigans that took place this week on the social media network. Both Burger King and Jeep found themselves trending on Twitter–a great accomplishment for any brand–only, they were trending for an unfortunate reason. Burger King and Jeep were victims this week… Read more

Taking advantage of Vine and its six-second videos

  • 7th February 2013
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When you think of six seconds, you may think of the length of time it takes you to hit the snooze button in the morning when your alarm goes off. Or, maybe you think of the length of time it takes you to go from happy to sad when you realize you just finished the… Read more

Identifying and Responding to Negative Conversation on Social Media

  • 4th February 2013

From a dissatisfied customer to a disgruntled employee, all of these people have something in common: they can create a negative impact on your brand. Since the early days of the internet, consumers have continued to speak their minds when they are unhappy or disappointed. Social networks are now the platform for reviews, commentary, and… Read more

The New Multi-Screen World: A Primer On The Changing Landscape

  • 4th February 2013
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To anyone looking around them today, it’s obvious that the world of the web and connected devices is changing. What may not be so obvious is the unprecedented pace of that change, and the scale of the coming impact we’re just beginning to feel. According to MIT Technology Review, smartphones are now on track to… Read more

Effective Ads vs. User Privacy, the Next Step

  • 3rd February 2013
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Everyone has heard the stats – 85 percent of Americans own cell phones, 45 percent of those own smartphones, and 25 percent have a tablet1. With the last census marking the current US population at more than 505 million adults2 – this means that approximately 429 million people in the US own cell phones. That… Read more

Search Personalization: Good or Bad?

  • 3rd February 2013
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Back in the old days, things were simple: you entered a search query, it returned a page of results, and you could rest easy in the knowledge that all across the country, other people doing the same exact search were seeing the same exact results page.