This weekend is the 4th of July which means that many brands will take a break since every one is on vacation. Consider however that most people only change their habits on weekends or holidays and that this is both, perhaps your brand should put out new content this
Today was the celebrated launch of the Apple Music platform and after a weeklong fight with Taylor Swift, the team was ready to introduce their Spotify rival to the Apple ecosystem. We decided to get the team together and spend some time using and then some time talking about
MLive Media Group places a consistent and strategic effort on promotional events. I have had the opportunity to participate in several MLive events, each of which has extended the MLive brand into new and exciting markets. The most recent event that I had the pleasure of attending was the
The annual Jackson Road Cruise was not dampered by the rain this Saturday. With classic and new model cars, people flocked to this event to marvel at what the auto industry can create. In front of the MLive booth to our right was a 1964 Dodge Polara and to
As we round the corner towards our next Mornings@MLive where we will talk about social as a “language”I wanted to focus on what Gary Vaynerchuk calls “the most important strategy in content marketing,” video. Are you using video? If you are where? If you aren’t why not? In Gary’s
When to use which medium?
The largest social medium on Earth boasting a mind-blowing 1.44 billion active users it is a place that every brand must be. That said, it is a noisy environment that makes pay-to-play necessary to get any of your content to its intended audience. While organically
Culture as a Strategy
Meredith Bronk President and CEO of OST will be discussing the concept of “Culture as a Strategy” that defines OST. The strategy begins with a clear purpose and shared belief. Growth and innovation is a welcome and constant change, however some consistency must be maintained to
You are doing it wrong.
Have you ever traveled? Now, have you ever traveled across the world to a place where you don’t speak the language? The people who are indigenous to that region likely treat you different, right? Maybe speak slower, ignore you altogether, or treat you as an