Our Blogs

May 24, 2014 5:03 pm

How we did it: Audience Targeting @ The Mackinac Policy Conference

By |May 24, 2014|Categories: Audience Targeting, Digital Marketing, Marketing Tips, Paid Search & Display||0 Comments

In a world where all media is optional, the mass market is no longer the most important market, and the only thing that matters is what matters to an individual. We have to work harder than ever to create meaningful connections with the right audience. In an effort to take risks and create something extraordinary, we’re taking a shot at some of those meaningful connections.

Whether you clicked (or even just saw) an advertisement related to Michigan’s Best or a paid search ad which landed you here, welcome. You were looking for something and before you found us, we found

Aug 5, 2013 7:00 am

Five Ways to Check Your Backlinks

By |August 5, 2013|Categories: Marketing Tips, SEO||0 Comments

Most business owners that have websites know that getting links is important, and that getting the wrong kinds of links can get you in trouble with Google. Here’s how to check your backlink profile for some common problems.

Jul 29, 2013 4:00 am

Defining Sponsored Content & Native Advertising (This Year’s Buzzword Bingo Winners)

By |July 29, 2013|Categories: Digital Marketing, Marketing Tips, SEO||0 Comments

It’s hard to go 5 minutes in today’s marketing and media world without hearing the words “Sponsored Content”, “Native Advertising” and their frequent companion “Content Marketing”. Unfortunately, most of the folks slinging around these terms have very little idea what they actually mean, and tend to mix them up in one fuzzy pool of cool sounding

Apr 11, 2013 2:02 pm

Giving your brand a personality through social media

By |April 11, 2013|Categories: Branding, Digital Marketing, Social Media||0 Comments

The video sharing app, Vine, is now the top free iPhone app. If you’re unfamiliar with the relatively new social media platform, Vine is an app that links with Twitter and shares very short (only six seconds to be exact) videos to the masses. It’s not only a fun platform for people, but brands as well.

Vine is just one of the more recent platforms for businesses to utilize and develop a personality that is attractive to current and potential customers. Social media is hot bed for large and small businesses since that’s where everyone else is. Locking up the

Mar 7, 2013 4:07 pm

The New Facebook News Feed: A First Look

By |March 7, 2013|Categories: Social Media|Tags: |1 Comment

Facebook’s big announcement regarding their News Feed makes for an eye opening and visual update. Mark Zuckerberg mentions that the updated News Feed is intended to work as a user’s personalized newspaper and that 50% of content on the News Feed is primarily visual. The focus of this update provides a simpler and visual experience for the user by increasing the size of photos within the content they post.

Feb 22, 2013 2:05 pm

Get hacked on Twitter, get more followers?

By |February 22, 2013|Categories: Digital Marketing, Social Media||0 Comments

If you’re an active participant on Twitter, then chances are you were aware of the shenanigans that took place this week on the social media network. Both Burger King and Jeep found themselves trending on Twitter–a great accomplishment for any brand–only, they were trending for an unfortunate reason.

Burger King and Jeep were victims this week to a hacker. The hacker changed Burger King’s Twitter profile to resemble McDonald’s and tweeted they were sold to the rival fast food chain. Similarly, Jeep’s account was switched to resemble Cadillac’s. The hacker then posted photos of drug use and profanity-ladened tweets that, for

Feb 7, 2013 3:15 pm

Taking advantage of Vine and its six-second videos

By |February 7, 2013|Categories: Branding, Digital Marketing, Social Media||0 Comments

When you think of six seconds, you may think of the length of time it takes you to hit the snooze button in the morning when your alarm goes off. Or, maybe you think of the length of time it takes you to go from happy to sad when you realize you just finished the last spoonful of ice cream from your bowl. Six seconds may not seem like a lot of time, but you’d be surprised how you can put it to use and promote your brand, and you can do just that with Vine.

Vine is a video-sharing

Feb 4, 2013 10:34 am

Identifying and Responding to Negative Conversation on Social Media

By |February 4, 2013|Categories: Social Media||2 Comments

From a dissatisfied customer to a disgruntled employee, all of these people have something in common: they can create a negative impact on your brand. Since the early days of the internet, consumers have continued to speak their minds when they are unhappy or disappointed. Social networks are now the platform for reviews, commentary, and feedback on services or products from a company.

Consumers sharing and posting content are helping to push that content to gain exposure and potentially go viral. More and more consumers have been taking to the social media space to share their experiences and thoughts on

Feb 4, 2013 10:17 am

The New Multi-Screen World: A Primer On The Changing Landscape

By |February 4, 2013|Categories: Digital Marketing||0 Comments

To anyone looking around them today, it’s obvious that the world of the web and connected devices is changing. What may not be so obvious is the unprecedented pace of that change, and the scale of the coming impact we’re just beginning to feel. According to MIT Technology Review, smartphones are now on track to be the fastest spreading technology in human history, with only the tablet “poised for even swifter adoption.” And Cisco reports that smartphone usage more than doubled in one year, and will double again in the coming year.

Several new research reports that were released point to

Feb 3, 2013 10:56 am

Effective Ads vs. User Privacy, the Next Step

By |February 3, 2013|Categories: Digital Marketing, Mobile||0 Comments

Everyone has heard the stats – 85 percent of Americans own cell phones, 45 percent of those own smartphones, and 25 percent have a tablet1. With the last census marking the current US population at more than 505 million adults2 – this means that approximately 429 million people in the US own cell phones. That is a large potential market that is not being fully leveraged by advertisers.

Fortunately, mobile and digital advertising will soon offer more bang for the buck. As Mashable reports, technology is now being tested that enables advertising to follow the user from device to device.