Our Blogs

Jul 25, 2014 5:01 pm

Who do you think you’d want to do business with?

By |July 25, 2014|Categories: Branding, Marketing Tips, Uncategorized||0 Comments

[TRUE] Marketers.
It takes more than advertising to TRULY grow a company.
Three kinds of people: salespeople, marketing professional, and a business consultant.
“Who do you think you’d want to do business with?”
Not all Account Executives are created equal
Advertising and marketing has evolved into a world that barely resembles the good old

Jul 25, 2014 3:54 pm

Carry the suitcase

By |July 25, 2014|Categories: Branding, Marketing Tips, MLive Media Group careers, Trends, Uncategorized||0 Comments

Believe in the cause.
What it’s taken from day one and what we truly believe in, which is changing the way business is done to be effective.  Coined phrases and processes are important to project a vision, but it’s the real responsibility and decisions that people make to make a

Jul 25, 2014 3:38 pm

Do you want a faster horse?

By |July 25, 2014|Categories: Branding, MLive Media Group careers||0 Comments

Mediocrity is comfortable. Some of the most compelling songs in the world have samples of other songs from artists that came before – evolution to greater greatness. And any industry for that matter is where it’s at now from building on past innovation, but that’s not easy to really

May 24, 2014 5:03 pm

How we did it: Audience Targeting @ The Mackinac Policy Conference

By |May 24, 2014|Categories: Audience Targeting, Digital Marketing, Marketing Tips, Paid Search & Display||1 Comment

In a world where all media is optional, the mass market is no longer the most important market, and the only thing that matters is what matters to an individual. We have to work harder than ever to create meaningful connections with the right audience. In an effort to

Aug 5, 2013 7:00 am

Five Ways to Check Your Backlinks

By |August 5, 2013|Categories: Marketing Tips, SEO||0 Comments

Most business owners that have websites know that getting links is important, and that getting the wrong kinds of links can get you in trouble with Google. Here’s how to check your backlink profile for some common problems.

Jul 29, 2013 4:00 am

Defining Sponsored Content & Native Advertising (This Year’s Buzzword Bingo Winners)

By |July 29, 2013|Categories: Digital Marketing, Marketing Tips, SEO||0 Comments

It’s hard to go 5 minutes in today’s marketing and media world without hearing the words “Sponsored Content”, “Native Advertising” and their frequent companion “Content Marketing”. Unfortunately, most of the folks slinging around these terms have very little idea what they actually mean, and tend to mix them up in […]

Apr 11, 2013 2:02 pm

Giving your brand a personality through social media

By |April 11, 2013|Categories: Branding, Digital Marketing, Social Media||0 Comments

The video sharing app, Vine, is now the top free iPhone app. If you’re unfamiliar with the relatively new social media platform, Vine is an app that links with Twitter and shares very short (only six seconds to be exact) videos to the masses. It’s not only a fun

Mar 7, 2013 4:07 pm

The New Facebook News Feed: A First Look

By |March 7, 2013|Categories: Social Media|Tags: |1 Comment

Facebook’s big announcement regarding their News Feed makes for an eye opening and visual update. Mark Zuckerberg mentions that the updated News Feed is intended to work as a user’s personalized newspaper and that 50% of content on the News Feed is primarily visual. The focus of this update provides […]

Feb 22, 2013 2:05 pm

Get hacked on Twitter, get more followers?

By |February 22, 2013|Categories: Digital Marketing, Social Media||0 Comments

If you’re an active participant on Twitter, then chances are you were aware of the shenanigans that took place this week on the social media network. Both Burger King and Jeep found themselves trending on Twitter–a great accomplishment for any brand–only, they were trending for an unfortunate reason.

Burger King and

Feb 7, 2013 3:15 pm

Taking advantage of Vine and its six-second videos

By |February 7, 2013|Categories: Branding, Digital Marketing, Social Media||0 Comments

When you think of six seconds, you may think of the length of time it takes you to hit the snooze button in the morning when your alarm goes off. Or, maybe you think of the length of time it takes you to go from happy to sad when