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It’s no wonder that 53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. (DemanGen)

A 2.14% click through rate is an exceptional, high-water mark for a destination campaign. Driving activity through clicks, however, is just part of the story.…

After nearly nine years, MLive Media Group remains the Agency of Record for Mackinac Island and pacing is currently on track to exceed conversion and…

Brick and Mortar Stores target competitor’s sites with testimonials about their own products and offers for new customers. Suppliers of CPGs target the headquarters of…

In marketing, we hear a lot about personas and using them for targeting. Personas provide a way to view a group based on a collection…

Debuting in the fall of 2012, the current version of Google Analytics, known as Universal Analytics (UA) has been the standard bearer of website data…

Cast a smaller, more specific net using digital technology to target your audience, and provide the frequency that smaller audience needs to recall your practice…

There is an urgent need to reinvest to make the academic experience of the younger generation flawless. But it’s not just about convenience. It’s also…

Use data to improve results of your marketing with the protips in this article series. Identify just how much impact can be made by tracking…

Utilize a proprietary algorithm to identify and target buyers searching for cannabis products within the past 7 days.