Political Advertising

By 2022, the stage was set for a rematch. Our firm was employed by The Committee to elect Sheldon Neeley to provide media services leading…

We strive to advise our clients well and educating around advertising this subject matter.

With the ability to target audiences more specifically, digital emerges as the answer while Local TV has limited audience cross-section targeting capabilities.

52% of consumers say that watching product videos makes them more confident in online purchase decisions. 80% of consumers say they are more likely to…

This audience is made of conservatives and liberals. It’s made of those that might consider themselves “political junkies” and others that shy away from deep…

Our world is now a digital ecosystem. From single sign-on to opting-in to a site’s cookies policy, consumers are taking control of their digital path…

When issue’s based advertising and the number one new and information source collide, readers are informed by real data and quality storytelling in a high-integrity…

Audience targeting is a marketing tactic designed to get the right message to the right person, at the moment that makes the most sense for…

The Hill reported, “Of the $6 billion total, $1.6 billion is projected be spent on digital video platforms, like Facebook and Google, while $4.4 billion…

Broadcast outlets are beholden to a regulated price for candidates, only within 45 days of the primary and 60 days of a general election. These…