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Intended to identify ways to use data to improve the results of your marketing, these articles will identify just how much impact can be made…

Marketing plays an important role in helping to create, communicate, and provide value to your providers’ target markets.

Munising, Michigan has taken an approach that makes the most of their marketing dollars, connects dreamers to their brand, and tells the stories of their…

Have a brand new product that you’re pumped about? Get it out there to real customers who are already shopping for cannabis. How about a…

There are two proven and high-performing marketing tactics that are gaining popularity and work very well for travel. They revolve around storytelling and changing audience…

A unified view of your data helps you more easily glean actionable insights from all aspects of your educational institution.

One of the things that makes campaign development most rewarding is the visual elements—seeing how the campaign comes to life in display, social media and…

The national parent organization of MLive Media Group, Advance Local, has invested in research to support the cannabis sector.

Being distinguished as a Google Premier Partner signifies we are among the top 3% of Google Partners in the country, based on demonstrated ads skill…

Brick and Mortar Stores target competitor’s sites with testimonials about their own products and offers for new customers. Suppliers of CPGs target the headquarters of…