Travel & Tourism

It sounds simple. Make a connection with your consumers, build trust with them, and influence future purchases in your business category.

A 2.14% click through rate is an exceptional, high-water mark for a destination campaign. Driving activity through clicks, however, is just part of the story.…

After nearly nine years, MLive Media Group remains the Agency of Record for Mackinac Island and pacing is currently on track to exceed conversion and…

Brick and Mortar Stores target competitor’s sites with testimonials about their own products and offers for new customers. Suppliers of CPGs target the headquarters of…

Munising, Michigan has taken an approach that makes the most of their marketing dollars, connects dreamers to their brand, and tells the stories of their…

There are two proven and high-performing marketing tactics that are gaining popularity and work very well for travel. They revolve around storytelling and changing audience…

Brick and Mortar Stores target competitor’s sites with testimonials about their own products and offers for new customers. Suppliers of CPGs target the headquarters of…

With uncertainty about international travel and how to navigate changing protocols in the days (and sometimes hours) leading to departure, audiences are changing how and…

Using historical data, travel research, and audience profiling, MLive Media Group was able to predict peaks in bookings, understand target audiences and messaging, and lift…

Travelers of all generations constantly discuss, research and fantasize about trips. As a result, there’s a vast audience of planners (travel intenders) who need information:…