While campaign delivery metrics are great, the true performance of event marketing is attendance – and Detroit blew away even the most optimistic expectations
User-generated content comes in various formats: photos, videos, reviews, and blog posts, catering to different traveler preferences (CrowdRiff). This diverse content pool allows you to…
Let's consider the factors shaping travel choices across your travel audiences, and how the travel industry can tailor its marketing to captivate them.
While the U.S. Travel Association's forecast brings hope for a return to pre-pandemic travel trends in 2024, it's important to acknowledge that the travel landscape…