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Michigan’s Best began on our editorial side, MLive.com. And this remains the foundation from which we create our clients’ stories and help them to reach…

Events are the strongest form of experiential marketing. A successful event provides value to attendees (also known as future clients!) beyond information about a product…

It was Coco Chanel that invited us to take off that one unnecessary accessory before leaving the house, and she wasn’t wrong. When designing for…

In the cannabis industry, purchasing decisions are based on price, availability, and convenience as well as brand attributes like quality, familiarity, and trust.

It’s more important than ever for healthcare organizations to develop effective recruitment marketing strategies to attract the right candidates and close the current healthcare staffing…

With a brand centered around holistic health and wellness, Nature’s ReLeaf came to market before the boom, and have expanded their operations to build upon…

"Tried and true” feeder schools and markets were experiencing diminishing returns and this University hoped to diversify the areas from which new students were attracted.

Like many college funding entities, the consortium needed more students and their parents to be alerted to available funds and application deadlines.

The audience with either practical, pragmatic, and cared about the “numbers,” or felt the work was a calling, and were attracted to the program because…

The brand exposure for Geauga Park District over 3 campaign phases was significant, with almost 1.6 million impressions.