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Chat GPT will change how we interact with the digital world. Let’s create a framework for this space for the next 6 to 12 months.

Audience targeting is a powerful part of your digital marketing strategy that allows you to reach the right people with the right message. When deployed…

Consumers are increasingly accessing the internet on the go—thus often giving them less time (and perhaps less patience) than they would have at home or…

Using traditional search, we’ll find those looking for services “right now.” But optimizing the campaign to include the use of Performance Max, we can target…

Purchasing new leads in the healthcare industry can be pricy. When using a cleveland.com event as the source of leads, our client spent 7% of…

It sounds simple. Make a connection with your consumers, build trust with them, and influence future purchases in your business category.

Each referral source requires a different message and a different strategy to reach them effectively.

Know who’s on your list. We don’t mean who, as in individuals. But rather, who, categorically.

Bundled search and display campaigns perform better than standalone display campaigns, and are also more cost effective.

With the ability to target audiences more specifically, digital emerges as the answer while Local TV has limited audience cross-section targeting capabilities.